• Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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  • At Ipsos, we've developed a platform
    to monitor the online and mobile
    activities of consumers in real-time
    using passive technology.

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News & Polls

Ipsos/Reuters Poll: Post-Papal Visit


Washington, D.C. - The majority of Americans (60%) have a favorable opinion of the Pope (only 10% are unfavorable). 85% of Americans were aware of Pope Francis’s visit to the United States last week. This survey asked respondents if...     

Ipsos/Reuters Poll (October 2): Core Political Approval


Washington, D.C. - Barack Obama’s approval is at 43%.     

Knowledge & Ideas

How Moms Use YouTube Videos: New Trends & Insights

Media, Content and Technology

Featuring new research from Ipsos’ Moms Audience Study conducted in July 2015, Google helps marketers understand how to better connect with moms. This study aimed to understand how online video fits into their lives and decision-making process.

From Monumental to Incremental Decision Making: A New Mobile-First Approach to U&A Research


Surveys, especially Usage & Attitude Studies (U&As), often have very broad business objectives (e.g., “to understand the market or category”), making it often challenging to tie the insights to specific business decisions that need to be made. For...