Washington, D.C. - The majority of Americans (60%) have a favorable opinion of the Pope (only 10% are unfavorable). 85% of Americans were aware of Pope Francis’s visit to the United States last week. This survey asked respondents if...
Washington, D.C. - Barack Obama’s approval is at 43%.
Media, Content and Technology
Featuring new research from Ipsos’ Moms Audience Study conducted in July 2015, Google helps marketers understand how to better connect with moms. This study aimed to understand how online video fits into their lives and decision-making process.
Surveys, especially Usage & Attitude Studies (U&As), often have very broad business objectives (e.g., “to understand the market or category”), making it often challenging to tie the insights to specific business decisions that need to be made. For...