If you are looking for deeper insights and analysis, pick up one of the books authored by Ipsos researchers. Our books offer fresh perspective on various issues and trends, talk about what's happening and why, and give you the story behind the data. Here are books published by Ipsos staff:

The Wallet Allocation Rule Ipsos Loyalty’s Chief Strategy Officer, Timothy Keiningham’s new book, The Wallet Allocation Rule (co-authored with Lerzan Aksoy, Luke Williams, and Alexander Buoye) convincingly debunks commonly-held beliefs about the merits of conventional satisfaction and loyalty metrics, and offers a simple yet powerful — Harvard Business Review published — alternative for capturing and capitalizing on how customers actually allocate their spending among competing brands. Available in February 2015 from Wiley.     

The Big Shift Available in February 2013, a book co-authored by Ipsos Public Affair's Global CEO, Darrell Bricker, argues that one of the world's most consensual countries is polarizing, with the west versus the east, suburban versus urban, immigrants versus old school, coffee drinkers versus consumers of energy drinks. The winners—in politics, in business, in life—will figure out where the people are and go there too.     

The Happiness Equation A new book by Ipsos ASI's John Hallward shares the findings of a unique Ipsos study about happiness among everyday Canadians, and relates this happiness to everything you can imagine (from health and sex, to body weight and alcohol, to debt and income, friends and community, charity and religion, and more). The characteristics of happiness are presented, along with some implications to become happier.     

Persuasive Advertising: Evidence-Based PrinciplesA new book about improving advertising effectiveness, which includes insights gleaned from Ipsos ASI's robust database of more than 80,000 tested advertisements, is now available. Gerry Lukeman, Ipsos ASI's Chairman Emeritus, has been collaborating on it for three years; Ipsos ASI's Dave Walker, SVP of Research, has overseen the Ipsos ASI database contributions.     

Canuckology - From Dollars To DonutsCanada's premier pollsters reveal what Canadians think and why. In their latest book, Darrell Bricker, Global CEO of Ipsos Public Affairs, and John Wright, SVP & Managing Director for Ipsos Public Affairs North American Public Polling Division, share the wealth of their thousands of polls, drawn from conversations with some unlikely characters, including the retired man who still believes in Santa Claus, the non-parent who freaks out about toy safety, and the woman who would rather take her dad to a movie premiere than George Clooney.     

We Know What You're ThinkingIn We Know What You're Thinking, Darrell Bricker, Global CEO of Ipsos Public Affairs and John Wright, Senior Vice President, share the insights they've gleaned from thousands of polls and the unlikeliest characters they've encountered in Canada, including the retiree who still believes in Santa Claus, the childless person who vehemently complains about toy safety, and the woman who would rather go to a movie premiere with her dad than with George Clooney     

Why Loyalty MattersWhy Loyalty Matters offers compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind of world we live in.

Businesses across the country are suffering in today's rocky economic times, and Why Loyalty Matters provides a convincing call for revolutionary change in the way we view and conduct our professional and personal lives     

Gimme!Gimme! explores evolutionary traits in ways marketers can easily understand, so they can better leverage these primary human drivers of behavior for greater marketing success. The book then shares many lessons learned from Ipsos ASI, one of the world's leading advertising research firms     

Gimme!Ever wonder what Canadians are really thinking? In What Canadians Think (About Almost Everything), authors Darrell Bricker and John Wright of Ipsos Reid probe what's going on in the minds of 32 million Canadians     


Loyalty MythsIn this book, Loyalty Myths, some of Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and offer tested strategies to set businesses back on track. The authors concentrate on six strategic business areas including management practices, loyalty programs, and profitability     

Searching for CertaintyA smart and straightforward analysis of recent social and economic trends - written by Edward Greenspon, long-time political columnist for the Globe and Mail, in collaboration with pollster Darrell Bricker of Ipsos Reid Public Affairs - the book reveals that the last decade has wrought large and largely positive changes to the Canadian mindset. Worries over high unemployment, looming deficits, and Quebec sovereignty have receded as Canadians have redefined their roles, both as consumers and as citizens