Frequently Asked Questions
Who Is Ipsos?
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets.
In the U.S. and Canada, Ipsos is represented by five research specializations — innovation and brand strategy, media and brand communications, customer and employee, public affairs, and survey administration — which offer a full line of custom, syndicated, omnibus, panel, and online research products and consulting services.
Read more about Ipsos and our global operations.
Pierre le Manh is the CEO for Ipsos in North America.
Ipsos at a glance
- Founded: 1975
- Head Office: Paris
- Rank among global survey-based research companies: 3rd
- First listed on Paris Stock Exchange: July 1, 1999
- Annual revenues in 2015: €1,785.3 ($1,981 million)
- Number of countries with Ipsos offices: 87
- Total number of countries we do research in: 100+
- Number of full-time Ipsos employees: 16,000
- Number of clients around the world: 5,000+
- Interviews conducted each year: 70+ million
What does Ipsos do?
Ipsos helps interpret, simulate, and anticipate the needs and responses of citizens around the world. In essence, we help our clients listen to what their audiences are saying; understand what they are thinking; and anticipate what they have in mind.
Ipsos offers expertise in advertising, customer loyalty, marketing, media, and public affairs research. We also provide survey management, data collection and data delivery.
By assessing market potential and interpreting market trends, we help develop and build brands for clients, and diagnose their challenges and opportunities. We also help clients build long-term relationships with their customers. We test advertising and study audience responses to various media. We also measure public opinion around the globe.
Who does Ipsos serve?
Ipsos provides market research for clients, from Fortune 500 companies to non-profits, from government to small enterprises, and provides research for media partners.
Our senior researchers provide validated data and forthright, jargon-free analysis to clients and media in a variety of sectors, including pharma/health, technology & media, financial services, public affairs, media, consumer products, and other areas.
What kind of research does Ipsos conduct?
Ipsos offers a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies.
Ipsos has more public research data than most other firms, and our senior researchers' observations are validated by hundreds — often thousands — of interviews conducted for each study.
Ipsos regularly issues white papers, reports, polls and other research to the media and to clients.
In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. In Canada, Ipsos is also the media polling partner of Global News.
Ipsos Public Affairs also conducts the Thomson Reuters/Ipsos Monthly Global Primary Consumer Sentiment Index (PCSI). The Thomson Reuters/Ipsos PCSI measures 11 key indicators of consumer confidence and outlook as perceived by consumers in 24 countries.
What is different about Ipsos research?
Ipsos provides actionable results from the data we collect helping clients and media partners understand what the data means and what to consider moving forward. Ipsos research gets to the heart of why people respond the way they do.
How may I gain access to publicly-released research findings, white papers, and other commentary?
Please visit Knowledge & Ideas to access the latest thought leadership from Ipsos.
Please e-mail Elen Alexov to be added to the Ipsos media list for updates, press releases on projects and research findings, and other breaking news.
Additionally, watch the Ipsos calendar for events or webinars you may wish to attend to hear the latest news, thoughts, and research on a wide variety of topics.
Who is a main contact at Ipsos?
On deadline and looking for expert analysis and commentary on consumer and business trends in retail, technology, cable, media and entertainment, healthcare, or dozens of other categories? The following contacts are available for connecting you to the right person at Ipsos.