He is the leader of global marketing sciences and technical product development at Ipsos Marketing, and is responsible for certifying all methodologies, products, and approaches developed are globally consistent, of the highest quality, and best in class in the industry. In addition, Lee provides advanced methodological and analytical support to Ipsos Marketing's consumer packaged goods clients, many of whom are giants in the consumer goods industry. In prior roles at Ipsos, he served in a similar capacity for the U.S. business and served as Vice President, Product Management, leading efforts to develop, extend, restage, market, manage, and support Ipsos Marketing products and online research capabilities. Before joining Ipsos, Lee was Vice President of Marketing Sciences at Walker Group and Vice President of Analytics at SAMI/Burke.
Lee has published in the areas of innovation, forecasting, marketing science, mathematics/statistics, and psychology. He has presented at key industry conferences including ESOMAR, The Institute for International Research, the Product Development & Management Association, The International Quality and Productivity Center, The Advanced Research Techniques Forum, The Marketing Research Industry Association, ORSATIMS/Informs, the Advertising Research Foundation, and the Council of American Survey Research Organizations.
He holds a Doctorate in Social Psychology and a Master's degree in Applied Statistics from Bowling Green State University and a Bachelor's degree in Mathematics from Kenyon College.