Sharon's experience comprises a variety of therapeutic areas, particularly diabetes, obesity, osteoporosis, cardiovascular disease, oncology, women's health, arthritis, asthma, surgical devices, and CNS. Within these areas, she has designed and managed both qualitative and quantitative studies at every phase of the product lifecycle including communication research, segmentation, conjoint, pricing, new product development, therapeutic market assessment, product awareness and usage, and payer/managed care. She has also developed a consumer pathway model that identifies intervention points and market potential in a given disease area.
Sharon has worked within global health and pharmaceutical marketing research since 1999. Her background also includes experience in graduate biological and medical research, healthcare strategic planning, multi-media communications, marketing, and marketing research.
She holds a Master's degree in Business Administration with an emphasis in Healthcare Management, Marketing and Management Information Systems and a Bachelor of Science in Biology.