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Ipsos Marketing - Industry & Services

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Industry & Services  |  Marketing Sciences

Mike Weisberger Mike Weisberger
Senior Vice President, Industry & Services
Ipsos Marketing
Parsippany, NJ

 Mike Weisberger manages a team working with major financial services clients. He has been working with consumer data, analysis, and operations for more than 25 years and has particular expertise in tracking studies and concept testing.

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In 2004, Mike came to Ipsos to head up Behavioral Tracking, the company's longitudinal panel business unit. He was also Senior Vice President of Tracking and Equity Research for Ipsos ASI before moving to Industry & Services.

Mike spent 17 years with Information Resources, Inc. (now known as SymphonyIRI) in a variety of leadership roles, including Client Service Region Manager and Executive Vice President Sales Planning and Operations. His career began at CBS Records (now SonyBMG Music), where he was Director, Market Research/Analysis.

Mike is a graduate of Georgetown University and has a Master of Business Administration (M.B.A.) from Northwestern University's Kellogg School of Management.

 

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