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5 Secrets of Seek & Share Advertising

04/26/2016

In Peter’s latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with...     


5 Principles For Proving That Digital Advertising Works

12/03/2015

As digital advertising continues to transform, Ipsos’ Peter Minnium shares five things he's learned to help marketers take advantage of this new,...     


Want Ads that Stick?

08/31/2015

eMarketer, August 4, 2015 – This article features April 2015 Ipsos research conducted for Undertone examining digital ad recall across different...     


Neuromarketing, A 3-Part Interview Series with Elissa Moses

08/31/2015

Recently Elissa Moses, Executive VP of Ipsos’ Neuro and Behavior Science Innovation Center, was invited to speak at the Neuromarketing World Forum in...