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Study Suggests Anti-Trump Ads May Turn Trump Supporters


Ad Age, October 17, 2016 This AdAge article by Kate Kaye features a recent study conducted by Ipsos SMX. Using a syndicated community, Ipsos...     

Micro-Target or Target Everyone?


What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted...     

6 Secrets of Digital Storytelling


"Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools. In this article, Peter Minnium,...     

3 Reasons Why Digital Research is Backwards


Getting digital advertising right is hard, and it’s no wonder that it takes twice the effort of the past. In his latest MarketingLand article, Peter...