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It’s a Mad, Mad, MAdTech World

05/19/2016

Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are fast...     


5 Secrets of Seek & Share Advertising

04/26/2016

In Peter’s latest article for Marketing Land, he discusses in detail the five characteristics of ads that people are excited to see and share with...     


5 Principles For Proving That Digital Advertising Works

12/03/2015

As digital advertising continues to transform, Ipsos’ Peter Minnium shares five things he's learned to help marketers take advantage of this new,...     


Want Ads that Stick?

08/31/2015

eMarketer, August 4, 2015 – This article features April 2015 Ipsos research conducted for Undertone examining digital ad recall across different...