Books

The Happiness Equation: The Human Nature of Happy People

If 68% of Canadians think about their level of happiness weekly, and 41% of Canadians actually want more happiness than more money, then how do we...     


Gimme!

Gimme! explores evolutionary traits in ways marketers can easily understand, so they can better leverage these primary human drivers of behavior for...     


Persuasive Advertising: Evidence-based Principles

A new book about improving advertising effectiveness, which includes insights gleaned from Ipsos ASI's robust database of more than 80,000 tested...     


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