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Measuring customer attitudes and opinions of your organization is just one part of the puzzle. Organizations should start with a plan, before...
Would you like to know how to invest your marketing funds more effectively? View this recorded webinar to learn why modeling your customer base in...
Mystery Shopping has evolved beyond the days of 'secret shoppers.' As distribution channels become increasingly complex and the need to execute a...
Text analytics enables organizations to make sense of huge volumes of textual data very quickly and cost effectively. Text Analytics uses a variety...