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Ipsos Ideas

Ipsos Ideas

Each monthly issue of Ipsos Ideas delivers insights and ideas that Ipsos researchers have gleaned from their work in each of the company’s five research specialties: advertising, loyalty, marketing, media, and public affairs research.


Using Behavioral Economics for New Product Success

December 2015

Want insights into the relevance of behavioral economics to new product adoption? Using case studies to illustrate how abstract psychological...     


How to Qualify Experiential Innovations

October 2015

When faced with the qualification of apps, digital services and other experiential innovations, product developers and marketers need to modify and...     


The Vanishing Front End as a Threat to Impulse Purchasing

October 2015

Impulse purchases at the front end of retail stores are being impacted by self-checkout and new shopping technologies. Our research looks to optimize...     


Framing With Competitive Context

October 2015

In this article, we discuss how traditional approaches to concept testing ignore one of the most important findings in Behavioral Economics, the...