For Affluents, Luxury Has to Be Experiential… Not Just Expensive

eMarketer, January 19, 2017 – In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90% of today’s Affluent having created their own wealth in their own lifetime, value systems...


Winning Hearts & Minds: Loyalty in Action

Just because your surveys are telling you your customers are satisfied, doesn’t mean they are loyal! Loyalty is a function of both attitudes and behaviors, not fully understood via a single measure. Read our latest paper for tips and case studies...


NPR Examines What Americans Know About The Affordable Care Act

NPR, January 12, 2017 – NPR’s Alison Kodjak speaks with Ipsos’ Clifford Young about voters understanding of the U.S. healthcare system broadly, as well as Obamacare in particular. The public’s knowledge of the law was mixed, and people’s...


New Year New Hope

Fox 5 DC News, January 9, 2017 – During this interview, Ipsos’ Clifford Young discusses the latest polls covering current sentiment about the biggest problems facing the U.S. and opinions towards President-Elect Trump.


Americans Give Their Forecast for 2030

Some say the best way to predict the future is to create the future. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we fast forward 13 years to examine ways our lives may differ in the year 2030. Just a few of the highlights...


Incremental versus Monumental Decision-Making

In this paper, we use real-life case studies to illustrate how the need for speed and action are significantly impacting marketing and market research. By adopting an incremental decision-making process, fueled by multiple insight sources, your...


10 Behavioral Science Principles for Great Digital Creative

MarketingLand, December 30, 2016 – In this article, Ipsos’ Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Tip 1: Keep it simple
Tip 2: Make a strong first...


Digital Innovation in Banking: Outsource and Let the Tech Pros Take the Reins

Today’s banks are feeling the squeeze from Silicon Valley’s fast-moving Financial Technology pioneers. Whether it’s investing directly, staging special events or supporting promising start-ups and idea incubators, banks can stay ahead in the race to...


Affluents and the Holidays

Do you have your marketing strategies lined-up with this target group? New research sourced from the Ipsos Affluent Barometer shows that 58% of Affluent Americans plan on traveling this holiday season, and 19% plan to make it a luxury vacation! In...


Research Innovation Webinar

The Connection Between Big Data & Behavioral Economics can help you understand how to market and better manage your brand. Watch this recorded webinar to hear Ipsos’ Colin Ho illustrate how online reviews analyzed and viewed through...