Advertising

10 Behavioral Science Principles for Great Digital Creative

10 Behavioral Science Principles for Great Digital Creative

MarketingLand, December 30, 2016 – In this article, Ipsos’ Peter Minnium dives into key learnings from behavioral scientists to help you know how to...

Authentic Storytelling: 5 Rules for the New Frontier of Marketing

MarketingLand, November 4, 2016 – In this article, Ipsos’ Peter Minnium explains why brands need to market with authenticity to win consumers' trust... Advertising

Diamonds are No Longer Forever

In this paper, we illustrate how emotion-based advertising can be highly effective, but only within a strong and consistent brand framework. Advertising

Micro-Target or Target Everyone?

What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted... Advertising

Study Suggests Anti-Trump Ads May Turn Trump Supporters

Ad Age, October 17, 2016 This AdAge article by Kate Kaye features a recent study conducted by Ipsos SMX. Using a syndicated community, Ipsos... Advertising