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Ipsos Ideas

Ipsos Ideas

Each monthly issue of Ipsos Ideas delivers insights and ideas that Ipsos researchers have gleaned from their work in each of the company’s five research specialties: advertising, loyalty, marketing, media, and public affairs research.

Understanding Programmatic Digital Ad Buying

March 2013

Digital advertising is still somewhat of a new phenomenon and its use, measurement and performance can still stir uneasy feelings among many...     

Are the Current Advertising Trends Putting You in Jeopardy!?

February 2013

At this time of year, I seem to get persuaded (some may even say coerced) into writing an article about advertising trends. This is the third year in...     

Leveraging the Potential for ‘Word of Mouth’ and ‘Word of Mouse’

January 2013

I find all conversations about advertising fascinating – how and when people talk about the different ads that they saw, what they interpreted the...     

Is Good Digital Advertising a Fragment of Your Imagination?

December 2012

In his 1997 paper “Learning to live in Lilliput”, Erwin Ephron discussed a media land where “small is beautiful”. At that time, he noted that...     

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