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Thought Starter

Thought Starter

Thoughts and ideas from Ipsos ASI to stimulate your media planning and ad development.


Thought Starter: Rethinking Ad Development

Great advertising is possible, even in today’s complex world. In our experience there are four things to keep in mind to help you to achieve it.     

Thought Starter: Why Emotions Matter in an Ever Evolving and Complex Marketing World

A key insight from modern neurological research is that emotions developed as a way to rapidly signal what action or decision to take based on how...     

Thought Starter: Ad Transferability – Global Lessons Learned

Even when starting with airable copy in one country, some ads just don’t transfer well. We see that one third of the time (33%) an ad should not be...     

Thought Starter: Media Planning in an Ever Evolving and Complex Marketing World

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Media Planning is largely based on exposure data with the assumption that how people consume media represents its potential + efficacy. But our...     

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