Festival of NewMR

Date: Wednesday, March 1, 2017
Details: Start Time: 9am PT / 12pm ET

Join Ipsos’ Douwe Rademaker for tips about how to Springboard from Social Listening to Social Intelligence.

The Internet is bustling with consumer conversations about new products, brand experiences, and unmet needs. Not surprisingly, marketers are eager to tap into this treasure trove of consumer insights and are turning to social listening as their go-to tool. While social listening can “hear” online conversations, its focus is on information gathering. Social intelligence goes beyond listening to include qualitative measurement, interpretation and strategy. During his session, Douwe will present a case study on how social intelligence was used to evaluate a brand in crisis, enabling us to gain insights into the impact of the crisis on the brand’s image and positioning in the market.

For event and registration details, please click here.