MRA 2012 Annual Conference
Monday, June 4, 2012
- Wednesday, June 6, 2012
||San Diego, CA
Join Ipsos at this year's annual Marketing Research Conference to stimulate your media planning and ad development. Featured in the Education series, Ipsos will share a detailed case study about the power of re-transmission. In our presentation - What We Can Learn From the Socialization of Super Bowl Ads - we will take a unique look at learning that combines social listening data of online conversations before, during and after the Super Bowl. Learning from a community asked to discuss this advertising before the Super Bowl, digital behavioral data on searches and shares, biometric testing of the ads and copy test results provided meaningful insights about the power of social media efforts.
To learn more about this year's conference, please visit the MRA website.
To read more re-transmission, please click here.
Senior Vice President, Ipsos ASI