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Books


The Wallet Allocation Rule: Winning the Battle for Share

Ipsos Loyalty’s Chief Strategy Officer, Timothy Keiningham’s new book, The Wallet Allocation Rule (co-authored with Lerzan Aksoy, Luke Williams, and...     


Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

Why Loyalty Matters provides compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind...     


Loyalty Myths

In their recently published book, Loyalty Myths, Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and...     

  • March 02 - February 05
    CAR 2017
    Jasksonville, FL