The Wallet Allocation Rule: Winning the Battle for Share

Timothy Keiningham, Lerzan Aksoy, Luke Williams, and Alexander Buoye

This is it! Finally, something definitive about what it takes to win the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science, The Wallet Allocation Rule is a definite must read.
Peter Jueptner, EVP of Strategy and New Business Development, Esteé Lauder Inc.

Groundbreaking work for marketing leaders and a must read. The Wallet Allocation Rule is the next big thing!
Jim Welch, Director, PwC's PRTM Management Consulting

They put the Wallet Allocation Rule to the test and it performs.
George Stalk, Senior Advisor, The Boston Consulting Group


the wallet allocation rule

Companies spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. Unfortunately, these metrics don't link to what matters most: share of wallet. The Wallet Allocation Rule — written by Ipsos Loyalty's Chief Strategy Officer, Timothy Keiningham (co-authored with Lerzan Aksoy, Luke Williams, and Alexander Buoye) — presents a revolutionary approach for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science — published in the Harvard Business Review and MIT Sloan Management Review — The Wallet Allocation Rule provides managers with a definitive way to drive beyond traditional customer satisfaction and NPS to achieve goals for profitability, market share, and growth.

Recently named a New York Times bestseller, the book is now available at bookstores across North America or online via:

The Wallet Allocation Rule: Winning the Battle for Share

Contact

John Carroll III
Head of Customer Experience, US
Ipsos Loyalty
+1.312.526.4809
john.e.carroll@ipsos.com