Ipsos Ideas

Ipsos Ideas

Each monthly issue of Ipsos Ideas delivers insights and ideas that Ipsos researchers have gleaned from their work in each of the company’s five research specialties: advertising, loyalty, marketing, media, and public affairs research.

Net Promoter Score vs. Satisfaction: Linking to Financials

May 2013

Many clients ask: “Which single question is the best measure of the customer experience?” When Net Promoter first came out, there was a lot of...     


10 Things You Don’t Know About How Customers Use Smartphones

February 2013

Ten years ago, those select people that carried a cell phone did so mostly for making and taking phone calls. How primitive we were. Now flash...     


"Big Data" Meets Enterprise Feedback Management – Three BIG Mistakes to Avoid

January 2013

It’s natural with the hype cycle of “Big Data” being at an apex that leaders are struggling for real applications to their business while they being...     


Your Customer is on a Journey – Make Sure You Have a Copy of Their Map!

July 2012

Humans are complex. And breakthrough discoveries in cognitive psychology, neuroscience, and behavioral economics are starting to help us make sense...