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Point of View

Get the Ipsos Point of View on your research challenges. We share our experience, learnings, methodologies, and perspectives on five research specialties: advertising, loyalty, marketing, media, and public affairs research.


Winning Hearts & Minds: Loyalty in Action

Just because your surveys are telling you your customers are satisfied, doesn’t mean they are loyal! Loyalty is a function of both attitudes and...     


Should You Reward Staff for Five-Star Service?

Pay that reflects performance makes good business sense. The same follows for linking employee compensation with customer satisfaction metrics....     


Here, There & Everywhere

Are you delivering on your brand promise — across all channels? Probably not. As brands develop an infrastructure to serve the omni-channel shopper,...     


Decisions, Decisions

Unstructured data, such as verbatim feedback, can provide actionable insights and intelligence. Venturing into the world of text mining and analyzing...