Point of View

Get the Ipsos Point of View on your research challenges. We share our experience, learnings, methodologies, and perspectives on five research specialties: advertising, loyalty, marketing, media, and public affairs research.

Are Your Employees In A Relationship — With Your Customers?

Organizations can now measure, manage and anticipate expected shifts in employee engagement. This allows you to focus on the 'right things' that will...     


Customer Driven Transformation

Leading organizations are increasingly launching major efforts to improve customer experience. Yet many of these organizations are finding these...     


What's Hot in Mystery Shopping

Perhaps it seems like a bit of an oxymoron to ponder what’s hot in mystery shopping. Mystery shopping as a research technique has been around for...     


Customer Experience Management: A Step By Step Approach

For the most managers the vision for CEM (Customer Experience Management) is clear. First, understand what drives customers experiences, attitudes,...