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Think Outside the Brand

ResearchLive, November 18, 2016 – In this article by Ipsos’ Douwe Rademaker, we discover why understanding how your customers make choices is the...     


Black Friday 2015 Predictions for Canada

Retail Insider, November 24, 2015 – Did the predictions come true? Vancouver-based retail industry think tank DIG360 recently released 9 projections...     


The Effectiveness of Big Data Services in Identifying Low Incidence Targets

Quirks Magazine, November 2015 Digital Edition – Published in Quirk’s magazine, the authors of this article present three different case studies in...     


5 Things the Digital Pulse Survey Has Taught Us

Marketing Magazine, September 8, 2015 – In this article, Steve Levy discusses results from Ipsos’ annual Digital Pulse Survey. “I often hear people...