Framing With Competitive Context

by Paul Crowe, Ph.D

In this article, we discuss how traditional approaches to concept testing ignore one of the most important findings in Behavioral Economics, the implications of ignoring it, and how our approach to concept testing best applies the principle.

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Framing With Competitive Context

Contact

Paul Crowe, Ph.D
Senior Vice President, US
Ipsos Marketing
+1.312.665.0615
paul.crowe@ipsos.com