How to Qualify Experiential Innovations

by Sanjay Ponnaiya

When faced with the qualification of apps, digital services and other experiential innovations, product developers and marketers need to modify and adapt typical research protocols. Here’s how.

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How to Qualify Experiential Innovations

Contact

Sanjay Ponnaiya
Senior Vice President, US
Ipsos Marketing
+1.212.584.9252
sanjay.ponnaiya@ipsos.com