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Point of View

Get the Ipsos Point of View on your research challenges. We share our experience, learnings, methodologies, and perspectives on five research specialties: advertising, loyalty, marketing, media, and public affairs research.


Incremental versus Monumental Decision-Making

In this paper, we use real-life case studies to illustrate how the need for speed and action are significantly impacting marketing and market...     


Digital Innovation in Banking: Outsource and Let the Tech Pros Take the Reins

Today’s banks are feeling the squeeze from Silicon Valley’s fast-moving Financial Technology pioneers. Whether it’s investing directly, staging...     


Device Agnostic: Why You Need to Transform Now

Device agnostic is today, not tomorrow. This paper showcases Ipsos’ latest research on research about device agnostic, offers practical advice for...     


Don’t Let Promising Breakthrough Innovations Die

Breakthrough innovations require a different approach to market research — an approach that accounts for consumer barriers to adoption. Download our...