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Thought Starter

Thought Starter

Thoughts and ideas from Ipsos InnoQuest to improve your product innovation understanding and process.


Nature and Nurture: A Validation of Idea Screening

Many clients ask us how to go about getting good ideas. When this happens, we like to quote Linus Pauling — two-time Nobel Laureate and all around...     


Full Speed Ahead: A Lightning Fast Case Study

Even with the best planned research program, new questions and opportunities come up every day. Ipsos Mobile Overnight surveys are adapted for...     


Taking the Manufacturing Out of Manufactured Foods

It goes without saying that there has been an over-arching health and wellness trend in the food & beverage space for the past several decades. Of...