The Future of Brand Choice: A Webinar About Building Stronger Brands

Speakers: David Gryga, Douwe Rademaker
Recorded Date: Thursday, March 31, 2016
Duration: 42:34 Minutes

Brands face increasing challenges to continue growing, or sometimes to even maintain share. Don’t be fooled by previous successes. As pressures mount from a faster pace of innovation, managing touchpoints with consumers is more complex than ever.

At the heart of growing brands is an understanding of how people make choices, how they think about brands, and how they can be influenced. View this recorded webinar to learn how to apply the principles of behavioral economics so that your brand can be chosen by more people, more easily, and more often.

For registered users

Please login to view the full article.

Not registered yet?

Register now to view this article and access all premium content from Ipsos, North America's most trusted market research brand.

Register Now

The Future of Brand Choice: A Webinar About Building Stronger Brands

Downloads PDF

1 Video

42:34 Minutes

Contact

David Gryga
Senior Vice President, US
Ipsos Marketing
+1 203 840 3418
david.gryga@ipsos.com
Douwe Rademaker
CEO
Ipsos MarketQuest
+1.646.313.7666
douwe.rademaker@ipsos.com