Speakers: David Gryga, Douwe Rademaker
Recorded Date: Thursday, March 31, 2016
Duration: 42:34 Minutes
Brands face increasing challenges to continue growing, or sometimes to even maintain share. Don’t be fooled by previous successes. As pressures mount from a faster pace of innovation, managing touchpoints with consumers is more complex than ever.
At the heart of growing brands is an understanding of how people make choices, how they think about brands, and how they can be influenced. View this recorded webinar to learn how to apply the principles of behavioral economics so that your brand can be chosen by more people, more easily, and more often.
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