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White Paper

Healthcare Brand Positioning Framework

9 pages; 6 charts

Today, no responsible pharma sector marketer can prepare his product for market without developing a clear and compelling positioning, ensuring that...     

A Meeting Of Worlds

10 pages; 1 chart

Today, the healthcare industry is potentially on the verge of a digital revolution. Through web applications, podcasts, social network sites and...     

Oncology: The Disease, the Dynamics and the Difficulties of Global (Pharma) Marketing Research

20 pages; 22 charts

Oncology market researchers and marketers are faced with many challenges. This white paper provides an introduction to this complex market and...     

Drivers Analysis and Simulation at Ipsos

Today’s marketing landscape is a complicated web of media, messages, and consumer expectations. Consumers are being bombarded from multiple...     

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