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MS: The Evolving Competitive Landscape, Future Challenges and Opportunities (2016)

This paper provides an overview of the treatment approaches for Multiple Sclerosis (MS) in 2016, together with an exploration of the current market...     


Revealing Implicit Brand Drivers

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior....     


Using Visual Semiotics to Think Beyond Segmentation

People use visual semiotics from an early age. We learn to associate colors such as red with hot surfaces such as a stove. This association of colors...     


Implicit Reaction Time (IRT™) Methodology at Ipsos

Are you absolutely certain that your marketing communication is positively impacting your brand perception? That your new products or concepts are...     

  • March 02 - February 05
    CAR 2017
    Jasksonville, FL