Media, Content and Technology

For Affluents, Luxury Has to Be Experiential… Not Just Expensive

For Affluents, Luxury Has to Be Experiential… Not Just Expensive

eMarketer, January 19, 2017 – In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90%...

Affluents and the Holidays

Do you have your marketing strategies lined-up with this target group? New research sourced from the Ipsos Affluent Barometer shows that 58% of... Media, Content and Technology

ReThinking Affluent Voters, As Americans ReThink America

Forbes Insights, November 21, 2016 – In Steve Kraus’ most recent article, he discusses the leftward drift of today’s Affluent. While Affluent voters... Media, Content and Technology

Inside Affluent America: Insights from the Fall 2016 Ipsos Affluent Survey USA

For 40 years, we have been tracking the lives, lifestyles and media habits of Affluent Americans. Insights gleaned from our study are used by... Media, Content and Technology

Affluents & Investing Infographic

A minority of the population holds a majority of the wealth. This infographic explores the money and mindsets of Affluent Americans. Media, Content and Technology