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Affluents and the Holidays


Do you have your marketing strategies lined-up with this target group? New research sourced from the Ipsos Affluent Barometer shows that 58% of...     

ReThinking Affluent Voters, As Americans ReThink America


Forbes Insights, November 21, 2016 – In Steve Kraus’ most recent article, he discusses the leftward drift of today’s Affluent. While Affluent voters...     

Affluents & Investing Infographic


A minority of the population holds a majority of the wealth. This infographic explores the money and mindsets of Affluent Americans.     

Affluents & Autos Infographic


Affluents ($100K+ household income) are roughly one-fourth of the US population, but they spend nearly half of all dollars spent on new vehicles. New...