Home  /  Knowledge & Ideas  /  Media, Content and Technology  /  

Articles


Affluents and the Holidays

12/16/2016

Do you have your marketing strategies lined-up with this target group? New research sourced from the Ipsos Affluent Barometer shows that 58% of...     


ReThinking Affluent Voters, As Americans ReThink America

11/20/2016

Forbes Insights, November 21, 2016 – In Steve Kraus’ most recent article, he discusses the leftward drift of today’s Affluent. While Affluent voters...     


Affluents & Investing Infographic

10/11/2016

A minority of the population holds a majority of the wealth. This infographic explores the money and mindsets of Affluent Americans.     


Affluents & Autos Infographic

10/11/2016

Affluents ($100K+ household income) are roughly one-fourth of the US population, but they spend nearly half of all dollars spent on new vehicles. New...