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For Affluents, Luxury Has to Be Experiential… Not Just Expensive


eMarketer, January 19, 2017 – In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90%...     

Affluents and the Holidays


Do you have your marketing strategies lined-up with this target group? New research sourced from the Ipsos Affluent Barometer shows that 58% of...     

ReThinking Affluent Voters, As Americans ReThink America


Forbes Insights, November 21, 2016 – In Steve Kraus’ most recent article, he discusses the leftward drift of today’s Affluent. While Affluent voters...     

Affluents & Investing Infographic


A minority of the population holds a majority of the wealth. This infographic explores the money and mindsets of Affluent Americans.