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FYI (Free Year-round Insights)

FYI: Free Year-round Insights

FYI (Free Year-round Insights) is a new series of papers covering the issues on our and many of our clients' minds.

There's no set publication date for each paper, they come out when we see change afoot in the marketplace. Sometimes they might even come out ahead of change, but we're not claiming any special powers of foresight, just a healthy interest in today's media ecosystem. We hope this is reflected in each paper which aims to mix a curiosity in the issues with an attempt to answer some of the burning questions.

We've loosely labelled each paper under the headings mobile, social media and content - but with Facebook representing one of the biggest use cases for smartphones, we recognize that in this day and age labels are somewhat fluid in nature.

We welcome feedback and a healthy debate on the topics we're covering. If you'd like to provide either, please contact me .

Jon Greenwood
President
Ipsos MediaCT
jon.greenwood@ipsos.com

FYI: Kids and Social Media

Download our latest paper examining the influence of social networking on kids aged 6-12 years old. Kids today are growing up in a quickly...     

FYI: Catching The Tablet Wave

Last year we wondered what the future would hold for the tablet PC. Well, it is almost the middle of 2012 and the tablet PC is gaining more momentum....     

FYI: Meet the Screens

In this installment in our FYI (Free Year-round Insights) series, we offer insights into exactly why content works in different ways on different...     

FYI: Will We Keep Taking the Tablets?

In this installment of our FYI (Free Year-round Insights) series, we look to see whether earlier predictions for this category have come to pass, and...     

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