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Ipsos Ideas

Ipsos Ideas

Each monthly issue of Ipsos Ideas delivers insights and ideas that Ipsos researchers have gleaned from their work in each of the company’s five research specialties: advertising, loyalty, marketing, media, and public affairs research.

People Take Vacations; Media Use Does Not

April 2013

Recently, I had the pleasure of interviewing CNBC’s Robert Frank and Condé Nast Research Director Jennifer Sylvester as part of our Point-of-View...     

The Interest in Pinterest: An Interview on Analytics

April 2013

Recently, Ipsos MediaCT’s Paul Wallace sat down with the team from Adroyt.com to discuss the new proprietary analytics Pinterest introduced for its...     

Kids and Social Media

January 2013

Kids today are growing up in a quickly evolving media ecosystem. What impact will this media and technology environment have on their overall...     

America's Affluent Crave Content

October 2012

Just recently, Ipsos MediaCT released findings from the 2012 Mendelsohn Affluent Survey. Now in its 36th consecutive year, the survey tracks the...     

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