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Ipsos Ideas

Ipsos Ideas

Each monthly issue of Ipsos Ideas delivers insights and ideas that Ipsos researchers have gleaned from their work in each of the company’s five research specialties: advertising, loyalty, marketing, media, and public affairs research.


Affluents' Changing of the Generational Guard

October 2015

For the first time, the Affluent population of the United States has more Generation Xers than Baby Boomers, signaling a generational “changing of...     


A Bright Summer Forecast for Affluent Travel

May 2015

Affluent interest in summer vacations has hit a new high, buoyed by the strengthening economy and a broader trend toward experiences, according to...     


Going The Extra Mile: A Case Study

January 2015

The automotive marketplace has evolved considerably in the past decade. After years of tightening their belts, Americans are once again ready to open...     


The Hard Choices That Women Are Making

January 2015

In Wave Six of our study conducted in Q3 2014, we explore women’s priorities as they strive to achieve their aspirations in an uncertain world. Women...