Brand Match Webinar: Making Connections

Speakers: Mark Mclaren
Recorded Date: Tuesday, June 19, 2012
Duration: 37 Minutes

View this recorded webinar to learn more about Brand Match, a unique new product that offers marketers an innovative approach for managing brand connections in today’s connected world.

In addition to measuring a brand’s ability to break through the clutter of popular media culture with Ipsos MediaCT’s Brand Salience Score, Brand Match illuminates connections that exist between consumers, brands, celebrities, media and entertainment properties. Developed over the last three years, the Brand Match database contains data on over 3000 properties evaluated by 45,000 consumers