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Health-Care Marketing in for Overhaul as Consumer Attitudes Shift

AdAge article published March 26, 2012 - According to a recent AdAge / Ipsos Observer survey of nearly 4,000 households about their opinions on...     

Spirit of Enterprise: How Entrepreneurial Executives Mobilize Organizations to Innovate

To gauge the level of enterprising traits among European executives, and the supporting institutions in European countries, in the second quarter of...     

The New Necessities: What Products and Services Can Consumers Not Live Without?

AdAge Article Published November 14, 2011 – This past summer AdAge worked with Ipsos Observer to ask 1,000 Americans about nearly 40 items or...     

Consumers Aren't so Keen on Cutting the Cord After All

AdAge Article Published April 18, 2011 – It might just be time to cut out the "cutting the cord" debate. The percentage of American households...     

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