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Ipsos Ideas

Ipsos Ideas

Each monthly issue of Ipsos Ideas delivers insights and ideas that Ipsos researchers have gleaned from their work in each of the company’s five research specialties: advertising, loyalty, marketing, media, and public affairs research.

Americans Give “Getting Away” Two Thumbs Up

May 2013

The majority of both men and women agree that a vacation is a much needed necessity to recharge their mind and body. With summer just around the...     

The Use of Experimental Design in Public Policy Research

May 2013

The U.S. Government frequently proposes new rules and regulations, from pollution emissions guidelines to the format of the Nutrition Facts Panel. It...     

Hispanics Optimistic About their Families' Financial Futures

March 2013

How are people feeling about their financial futures? If you are a member of America’s Hispanic population, chances are that you’re feeling quite...     

Reputation Snapshot for the Pharmaceutical Sector

February 2013

Four times a year, the Ipsos Global Reputation Centre conducts research on the issues impacting various business sectors and the reputations of...     

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