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Ipsos Ideas

Ipsos Ideas

Each monthly issue of Ipsos Ideas delivers insights and ideas that Ipsos researchers have gleaned from their work in each of the company’s five research specialties: advertising, loyalty, marketing, media, and public affairs research.

Unhealthy Foods: Is Intervention the Answer?

December 2015

The answer is no, insofar as public opinion in the U.S. is concerned. Using research conducted by Ipsos in 22 countries examining opinions and...     

Canada: The Next 40 Years

September 2015

At Ipsos we take our role as truth seekers and keepers of the public record very seriously. For our 40th anniversary, we decided to ask some of our...     

Understanding Society & The Perils of Polling

September 2015

It's my job to decipher public perceptions on a wide-range of client-facing business needs, and one of the most challenging aspects of this is...     

3 Pillars to Strengthen Your Social Programs

July 2015

Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom to innovate...