Global Communication Channel Credibility: How Are Citizen-Consumers Getting Information about Your Organization?
The amount of information available to the average consumer has increased exponentially over the last 10 years. But where exactly are consumers getting information about companies or organizations from? This Ipsos Point of View paper explores consumer-citizens opinion on the credibility of mainstream media, corporate, and consumer voice sources of information about companies in 24 countries around the world.
To learn more, download this paper now.
Not registered yet?
Register now to view this article and access all premium content from Ipsos, North America's most trusted market research brand.