2016 Canadian Public Perspective Reports

Public Perspectives is a monthly subscription report produced by Canadian Public Affairs which features Canadians’ assessment of their national and local economies, their personal finances and their issue concerns. For more information, please click here.


December 2016

Year-End Country Satisfaction and Attitudes Towards the Economy

Canadians are ending the year with the highest level of country satisfaction since 2010, and their attitudes toward the national and regional economies are increasingly positive.

November 2016

Canadian Attitudes Toward the U.S. Election Outcome

Although Canadians see Trump’s win as having a largely negative impact on Canada, U.S. and the world, a majority agree that they understand the underlying anger in America that led to the U.S. election outcome. Canadians are not opposed to a Trump-like platform in Canada, however they don’t see much potential for a Trump-like candidate to be elected Prime Minister.

Global and Canadian Views on Climate Change

Canadians are twice as likely to rank climate change as a top issue of concern (17%), although it still trails behind other key issues such as the economy, healthcare, taxes and poverty/inequality. Globally, just 8% of citizens in 25 countries surveyed felt the same way, and there are some interesting differences in concern about this issue both globally, and within Canada.

October 2016

Canadians’ Views on Infrastructure Investment

Canadians, like residents in many countries around the world, are not overly satisfied with the condition of the country’s infrastructure. In this issue of Public Perspectives, we examine Canadian attitudes toward infrastructure — including perceptions of quality, priority areas, and support for various types of funding, within a global context.

Canadians and Financial Literacy

With Financial Literacy Month (FLM) around the corner, Ipsos Public Affairs developed a new benchmark to measure and better understand financial literacy among Canadians. Our research reveals that not only is financial literacy a challenge for a majority of Canadians, but that finding financial information and proactively managing their finances seems to be tougher for Canadians than navigating the financial system.

September 2016

Immigration and Refugees

Canadians are among the most open to immigration and refugees, consistently expressing greater levels of positive opinion on immigration and refugees than residents in most of the other 21 countries surveyed in our study. There are however, some significant differences in opinion by demographics and region, and some concerns with the impact of immigration on the country, pressure on public services, integration into Canadian society, and terrorism.

August 2016

Post-Brexit Attitudes

As the dust settles after the UK’s ‘Brexit’ vote on independence from the European Union, we explore the reactions to, and impact of the vote across 16 countries, including Canada.

July 2016

Canadians and the North American Free Trade

On the week of the Republican Convention, and as Donald Trump (if elected President), is poised to renegotiate or break NAFTA, we asked Canadians' for their views on the North American Free Trade Agreement (NAFTA), and if they think the agreement has benefited Canadians.

Is Brexit a Reflection of What is to Come?

Is Brexit just the tip of the iceberg, a foretelling of the potential for significant social and political upheaval in the short and medium-term? Our latest Public Perspectives report examines this possibility, with recent Ipsos data showing a majority of citizens in almost all countries believing that their current government/leadership should be replaced.

June 2016

Perils of Perception Canada

With the recent results of the UK Brexit Vote still fresh in everyone’s mind, we are releasing a special Public Perspectives on the Perils of Perception in Canada.

May 2016

Living Better is Not All About Health

Canadians say that living better is increasingly challenging, and half see the need for change, but say they need a plan. When asked about the most important factors for improving their personal well-being, Canadians rank both health and non-health items among the top five: eating better, more sleep, exercise, a stronger economy, and strengthening family relationships.

Mental Health on the Minds of Canadians

Mental health is becoming an increasing challenge as the proportion of Canadians who are classified as “High Risk” on Ipsos’ Mental Health Risk Index inches up over the last year — from 33% to 35%. Three-in-ten (29%) Canadians also report that their mental health has disrupted their lives in some way in the past year. Encouragingly, the study reveals more Canadians are talking about their mental health and almost half (45%) of Canadians are personally more comfortable talking about mental health compared to two years ago.

April 2016

What Canadian Donors Want

The What Canadian Donors Want study conducted by Ipsos on behalf of the Association of Fundraising professionals shows that in challenging economic times, Canadians donate to charities that have a clear purpose and helping those in need tops the list of donor motivations. This report identifies six Canadian segments of donors based on their motivations for donating.

March 2016

Canadians Reshape Their Issue Agenda

Unemployment/jobs and taxes are now sit on top of the national issue agenda. While concern over the economy continues to grow, there are other issues on the move, most notably immigration control. Provincial rankings of top national issues vary considerably, posing a challenge for the new federal government to build widespread regional consensus on non-economic issues.

February 2016

A Whole New Ballgame for 2016

Any question about whether or not Canadians’ have noticed the economic downturn can be put to rest. Canadians’ assessments of the national economy have plummeted, dragging down their views on the condition of their personal finances and prospects for improvement in the near-term future. The new federal government is also challenged with building regional consensus on priority issues moving forward.

January 2016

Financial Optimism Among Canadians

In the midst of today’s economic downturn, we compare current Canadian views to generation tracking since 1989. Over 27 years there has been a sharp and steady increase in the proportion of Canadians that believe they are in worse financial shape than their parents were at the same stage in life. When asked if the next generation is better off than theirs, half (51%) of Canadians say they will be worse off an increase from 41% in 1989.

Perceptions are Not Reality

Canadians showed a high level of disconnect between perceptions and reality when it comes to the makeup of this country. In a recent “Perils of Perception” survey of 33 countries, Ipsos found a significant disconnect between the perceptions of the Canadian public and the reality of the numbers on issues ranging from income inequality, immigration, religion, where Canadians live, and other issues.