Marketing | White Paper
In this paper, senior researchers from Ipsos' Health & Pharmaceutical Practice discuss new research approaches to understanding the buying...
Marketing | Point of View
Learn more about why some pharmaceutical brands are able to go beyond communicating their functional attributes to impress a lasting, positive, and...
Marketing | Presentation
Learn more about new methods for measuring brand optimization in the pharmaceutical industry by downloading our recent PMRG presentation. The joint...
Marketing | Case Study
Accubiotix,* one of the world’s leading pharmaceutical companies, was looking to measure the health of one of their brands in Canada relative to a...
Marketing | Case Study
Clinicos,* a leading international research-based pharmaceutical company, was looking for a way to gain more in-depth understanding of emotional...