Ad Recall 17 results

Qualitative Pleads “Not Guilty” to Advertising Manslaughter

Appropriately designed, implemented and analysed, qualitative is a strong diagnostic tool of ad concepts, one that can lead to better, healthier ads....

In Search of the Holy Grail: Establishing the Link Between Corporate Reputation and the Bottom-Line

Public Affairs | Ipsos Ideas

The subject of corporate reputation is a veritable cottage industry these days – articles, interviews, and reports abound. Reputation and reputation...

The Advertising Challenge: Catch Me if You Can!

Advertising | Ipsos Minute

Going for Advertising Gold: 2008 Olympics

Advertising | Ipsos Ideas

The Olympics are one of the world’s premiere events, touching the hearts and souls of millions of people. The Olympic aura transcends the timeframe...

Lessons Learned: Advertising Creative and Your Brand

Advertising | Ipsos Ideas

Creative advertising can win big awards and turn copywriters and art directors into stars. But really great advertising gets to the basics of how...

Power Your Ads With Brand Link

Advertising | Ipsos Ideas

Have you ever watched an ad on TV and then wondered who the advertiser was? Our extensive advertising norms database shows, on average, only half of...