Marketing | Ipsos Ideas
Appropriately designed, implemented and analysed, qualitative is a strong diagnostic tool of ad concepts, one that can lead to better, healthier ads....
Public Affairs | Ipsos Ideas
The prevailing wisdom among pundits is that the Republican Party is in serious, long- term trouble. In the best case scenario, it will spend many...
Advertising | Ipsos Ideas
Connecting your brand message to your target audience is a challenge. To make that connection, you need a mix of media that communicates your message...
Advertising | Ipsos Ideas
Your marketing investment is as important and daunting a decision as your own personal financial investments. The portfolio of options is broad,...
Advertising | Ipsos Ideas
In the past year, Ipsos ASI has evaluated over 100 digital communications using Ipsos ASI’s holistic 360 tools. What have we learned in that time?...
Marketing | Ipsos Ideas
The mass market is dying, and with it, the old marketing paradigms. Fragmentation of the media, channel proliferation, and simultaneous media...
Loyalty | Ipsos Ideas
Advertising | Ipsos Ideas
Advertising | Ipsos Ideas
If you haven’t heard the hype, the theory of low attention processing (LAP) holds that consumers can be influenced by an ad even when they are not...
Advertising | Ipsos Ideas
Around the world, television advertisers use celebrities or stars in a bid to win consumers’ attention, interest, and favorable attitudes toward...
Advertising | Ipsos Ideas