Loyalty | Point of View
This paper discusses new research, and its implications for policymakers, multinational corporations, and researchers. The 19-country study...
Loyalty | Point of View
This paper discusses the results of a research study aimed at investigating the moderating influence of both multichannel and multi-company usage...
Loyalty | Ipsos Ideas
How do you measure and manage loyalty if your organization operates under conditions of being a monopoly? Here are some measures that work.
Loyalty | Articles
In this installment of Simply Loyal – a regular column focused on understanding why people are at risk of switching brands/suppliers and what to do...
Loyalty | Ipsos Ideas
In designing the appropriate response strategy to build loyalty or attraction, you need to base your decisions on the things that are undermining...
Loyalty | Ipsos Ideas
Brand differentiation and affinity are two emotionally based ingredients vital to building customer loyalty. But while the world of financial...
Loyalty | Ipsos Ideas
What you drive. Where you work. Your significant other. The country you call home. There are many bonds of loyalty in our daily lives. But how are...
Loyalty | Ipsos Ideas
When I’m speaking with clients, there are often many questions related to how best to integrate data into a holistic framework, and how to make sure...
Loyalty | Ipsos Ideas
Most managers accept the importance of customer loyalty to the long-term success of their businesses. CEOs consistently rank it in their top five...
Loyalty | Ipsos Ideas
In these tough economic times, we’re seeing many companies revisiting their customer satisfaction and loyalty research programs. And they have three...
Loyalty | Articles
Download a complimentary copy of Chapter 1 or listen to the audio recording from a new book co-authored by renowned loyalty expert Timothy...
Loyalty | Ipsos Ideas
Loyalty | Articles
The economic crisis has jolted companies into the need to redouble efforts to foster customer loyalty. Numerous articles now tout the increased...
Media, Content and Technology | Ipsos Minute
Why Loyalty Matters provides compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind...
Loyalty | Books
Why Loyalty Matters provides compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind...
Loyalty | Articles
To most senior managers, growth is the engine of prosperity and success. Growing companies flourish; shrinking companies die. Good managers...
Loyalty | Webinar
Does it sometimes feel like the only way to better understand your customers is by going over pages and pages of rating scales?Customer feedback is...
Loyalty | Case Study
While many industries (e.g. telephone, wireless, satellite radio, and internet providers) offer their services on a contractual basis, the nature of...
Loyalty | Point of View
Relationship marketing is a useful concept for understanding customers, but this paper looks at customer relationships from a different – and more...
Loyalty | Ipsos Ideas
What does it take to turn more of your current customers into your ideal customers? What are the key components that connect loyalty to...
Loyalty | Webinar
When it comes to truly understanding who your most profitable customers are, and growing that segment to in turn drive business growth, Ipsos...
Loyalty | Presentation
When it comes to truly understanding who your most profitable customers are, and growing that segment to in turn drive business growth, Ipsos...
Loyalty | Webinar
It seems that 2007 was the year of debunking many of the claims attributed to Net Promoter's predictive powers. Now that we have the message out...
Loyalty | Ipsos Ideas
Have you ever been out driving and noticed a college or university bumper sticker on the car ahead of you? What is the motivation for placing that...
Loyalty | Articles
Get the findings of a recent study that examined commonly held beliefs about customer loyalty by requesting a copy of our article published by MIT’s...
Loyalty | Point of View
Net Promoter is one of the hottest business metrics of the moment. Firms like General Electric, Intuit, and American Express embrace the formula...
Loyalty | Ipsos Ideas
Loyalty | Ipsos Ideas
One would think that managers entrusted with the financial health of companies would thoroughly scrutinize and question new practices before...
Loyalty | Articles
Get the findings of a recent study that addresses the lack of research tying escalated call center satisfaction and both retention of the co-branded...
Loyalty | Ipsos Ideas
The human resource department is pleased that their employee satisfaction levels are high. However, the executive board is terribly unsatisfied...
Loyalty | Webinar
Hear Loyalty Myths author Timothy Keiningham and learn first hand what's right and what's wrong with the current state of customer loyalty. In this...
Loyalty | Articles
The key to marketing and sales revolves around two issues: winning customers and keeping them. No firm can survive without customers. However, the...
Loyalty | Articles
In their recently published book, Loyalty Myths, Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and...
Loyalty | Ipsos Ideas
The Business Challenge
Amegalabs, a global leader in medical supplies for physicians, dentists, and veterinarians, was in the process of developing...
Loyalty | Ipsos Ideas
Loyalty | Case Study
Amegalabs, a global leader in medical supplies for physicians, dentists, and veterinarians, was in the process of developing a corporate-wide...
Loyalty | Point of View
Loyalty | Ipsos Ideas
Loyalty | Ipsos Ideas
Loyalty | Ipsos Ideas
Loyalty | Ipsos Ideas