Media, Content and Technology | Ipsos Ideas
There’s a lot to ‘like’ on Facebook and on average, a Facebook user 'likes' five things a week. But is this something that matters to your brand?
Media, Content and Technology | White Paper
Download the detailed paper to learn the findings of a joint study undertaken by Ipsos and Oxford Economics on behalf of the CMPDA: Canadian Motion...
Advertising | Ipsos Ideas
This ever-changing digital landscape has enthralled marketers and researchers. The possibilities to engage and converse with the consumer seem...
Media, Content and Technology | Ipsos Ideas
Most Americans had never heard of Hulu when they launched their advertising campaign during the Super Bowl on February 1, 2009. But they’ve quickly...
Marketing | Ipsos Ideas
The digital age has changed the way consumers connect with one another; they can reach out to millions of people unlike ever before. The consumer...
Media, Content and Technology | Webinar
Learn more about whether trends from the past will drive a new digital decade by viewing this Ipsos presentation. Hosted in beautiful British...
Marketing | Ipsos Ideas
If you're a marketer of consumer packaged goods, you must be wondering…what's more valuable to your brand? Your website or your Facebook status? Our...
Media, Content and Technology | Ipsos Ideas
Our most recent media figures show that movie downloading and streaming tripled last year. That’s a whole lot of digital activity. And now streaming,...
Advertising | Ipsos Ideas
Ever ponder the relevance of the Internet for video advertising exposure? Our advertising research expert John Hallward does. Read his thoughts on...
Media, Content and Technology | Ipsos Ideas
Not sure what to make of the whole social media game? You’ve been told it is important. You feel it is important. But with it being such a new...
Media, Content and Technology | Webinar
View this Ipsos MediaCT presentation to hear our views on the important new "signs of land" we’re watching amid all the fraught in the...
Media, Content and Technology | White Paper
Reading behavior is rapidly changing as a result of the Internet and other technological innovations. Today “print” content cannot only be obtained...
Media, Content and Technology | Ipsos Ideas
Since 2006, Ipsos MediaCT’s MOTION syndicated program has been monitoring the digital video landscape, with the aim of understanding the impact...
Media, Content and Technology | White Paper
Get excerpts from Ipsos' 2008 MOTION program by downloading our latest Point of View. This paper shares detailed data and analysis regarding...
Media, Content and Technology | White Paper
Do you know what percentage of Americans prefer 100% free, but advertising-supported online video vs. fee-based? What about the percentage of 25-34...
Media, Content and Technology | Webinar
Since 2005, Ipsos MediaCT has published the Digital Media Fact Guide on an annual basis. The Digital Media Fact Guide provides key metrics and trends...
Media, Content and Technology | Ipsos Minute
In this briefing, Brian provides his perspective on the future of digital content and the devices designed to keep us connected.
Media, Content and Technology | Ipsos Ideas
The evolution of Internet users’ digital media and online habits appears to be transitioning to the digital video age, according to the most recent...
Media, Content and Technology | Ipsos Ideas
Blogs are a fast growing phenomenon on the Internet and an area that has massive potential impact on our world, especially in marketing. A recent...
Media, Content and Technology | Webinar
Hear fresh data and perspective on how technology sector marketers can sort out the digital media landscape and make sure they are watching the right...
Media, Content and Technology | Ipsos Ideas
Q: A lot has happened in the audio/video world in the past six months. What are the standout developments, to your mind?
Matt: The digital...
Media, Content and Technology | Ipsos Ideas
We love watching television. So when will digital video reach critical mass? When it crosses the digital divide, says technology and communications...
Media, Content and Technology | Webinar
To consumers, today's multimedia options are as daunting as they are captivating. Consumers must navigate a world of choices including online music...
Media, Content and Technology | Ipsos Minute
Consumers’ anytime, anyplace expectations are important for technology companies to understand when it comes to developing new products and services.
Media, Content and Technology | Ipsos Minute
Technology companies are starting to partner to provide innovative and consumer-centric products and services.
Media, Content and Technology | Ipsos Minute
Learn more about growth opportunities for telecommunications and broadband offerings.
Media, Content and Technology | Ipsos Minute
In this briefing, Adam shares his insights into adoption trends for digital video in America.
Media, Content and Technology | Ipsos Minute
In this briefing, Brian talks about the trend of consumers having more control over content – both in what they want and when they want it.
Media, Content and Technology | Webinar
After the historical hype and expansive visions of consumer technology nirvana due to arrive "tomorrow," "today" has finally arrived, amid a...
Media, Content and Technology | Ipsos Ideas
In an environment of increasing consumer choice and control, it is critical to unpack the mental model and understand what drives—and hinders—user...
Media, Content and Technology | Webinar
Hear first hand from Todd Board on how consumer preferences in digital music acquisition and pricing strategies were anticipated by primary consumer...
Media, Content and Technology | Ipsos Ideas