Hierarchical Bayes Model 2 results

Driving for Gold: Ipsos and ICBC Win at Predicting 2010 License Plate Sales

Public Affairs  |  Ipsos Ideas

When it comes to predicting sales success, Ipsos and ICBC have proven to be a gold medal winning team. As an official supporter of the 2010 Winter...     


Identifying Ideas Early in the Innovation Process

Marketing  |  White Paper

An idea is a potential area of opportunity for developing new products or enhancements to meet consumers' needs. Typically, a large number of ideas...