Message Testing 6 results

Messaging and Communication in the Public Sector: Enabling Information Sharing and Behavioral Change

Public Affairs  |  Point of View

In this paper, Ipsos Public Affairs researchers examine the critical role of each of the components of effective messaging and their impact on...     

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You Need to be Known to be Liked

Public Affairs  |  Point of View

In this Point Of View, Ipsos Public Affairs researchers apply corporate reputation research concepts to the Public Sector, analyzing Americans'...     

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Corporate Reputation: Ipsos Ideas Special Edition

Public Affairs  |  Articles

In this Special Issue of Ipsos Ideas, our research magazine, experts from Ipsos Public Affairs offer insight into how a good reputation can be used...     

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Triangulation: A Balance for Effective Communications

Public Affairs  |  Ipsos Ideas

    

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Triangulation Isn’t Just For Politicians Anymore: Aligning Reputation Levers, Issue Impact and...

Public Affairs  |  Point of View

How can triangulating reputation levers with current industry issues and message fit, be utilized to shift opinions about an organization over the...     

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Social Marketing and Message Testing: The Ipsos Approach

Public Affairs  |  Ipsos Ideas

Traditional message testing approaches typically focus on the message alone: Is it good? Is it bad? Is it clear? Is it credible? However, our...