Product Extension 7 results

Placing Consumer Needs at the Forefront of Your Brand Extension Strategy

The escalating cost of launching successful new brands in a competitive market creates greater pressure to leverage existing brands into new product...

Placing Consumer Needs at the Forefront of Your Brand Extension Strategy

Marketing | Point of View

Most large consumer goods companies leverage brand extension strategies to grow their brands. This paper helps the Marketer to consider brand...

Advertising in 10 Seconds or Less

Advertising | Ipsos Ideas

Advertisers looking to maximize the exposure of their products and services often resort to tagging short, 10-second spots onto longer...

Stretching Brand Extensions: Research tips for new category brand development

Marketing | Ipsos Ideas

Creating product line extensions outside the parent brand’s core category can create innovative, successful new products and leverage brand equity—if...