Marketing | Webinar
View this recorded webinar to hear new survey results for different well known technology products and services to help researchers and marketers...
Media, Content and Technology | Articles
Our phones are getting smarter. Our devices, more mobile. But as human beings, are we ready for all this potent and portable technology? And what...
Media, Content and Technology | FYI (Free Year-round Insights)
In this FYI edition, we examine the current buzz around PC tablets and offer our perspective on what the rise of the tablet means for the...
Media, Content and Technology | Ipsos Ideas
The iPhone has been synonymous with the rise of the smartphone, but Android has been getting the headlines recently following a surge in its market...
Media, Content and Technology | FYI (Free Year-round Insights)
The iPhone has been synonymous with the rise of the smartphone, but Android has been getting the headlines recently following a surge in its market...
Media, Content and Technology | White Paper
Download the detailed paper to learn the findings of a joint study undertaken by Ipsos and Oxford Economics on behalf of the CMPDA: Canadian Motion...
Media, Content and Technology | Webinar
View this recorded presentation to gain greater insight into one of the most intriguing audiences to watch regarding acceptance of "the cloud" –...
Advertising | Ipsos Ideas
This ever-changing digital landscape has enthralled marketers and researchers. The possibilities to engage and converse with the consumer seem...
Marketing | Ipsos Ideas
You must be living in the dark if you haven’t heard about the brilliant and much celebrated social media phenomenon of the Old Spice guy’s YouTube...
Marketing | Ipsos Ideas
Technology is rapidly changing, and various players – banks, payment networks, merchants, cellular carriers, chip makers, OEMs (Original Equipment...
Marketing | Point of View
The mobile payment space is changing rapidly, and the 'end-game' appears to be headed towards the ability to use smartphones to make mobile payments....
Media, Content and Technology | Webinar
Get the latest data and insight from the recently released LMX (Longitudinal Media Experience) Family study by listening to this podcast.LMX Family...
Media, Content and Technology | Webinar
Learn more about whether trends from the past will drive a new digital decade by viewing this Ipsos presentation. Hosted in beautiful British...
Media, Content and Technology | Webinar
View this Ipsos MediaCT presentation to hear our views on the important new "signs of land" we’re watching amid all the fraught in the...
Media, Content and Technology | Ipsos Minute
Ipsos MediaCT has been tracking Green technology issues for several years. In this interview, Mike shares some highlights from this year’s findings...
Marketing | Ipsos Ideas
The world lives on the Internet. All around the globe, people have become familiar and comfortable with living and working online. From online...
Media, Content and Technology | Ipsos Ideas
The digital revolution has overtaken the world in nearly every corner of technology and commerce. Yet for those traditional bastions of trend...
Advertising | Ipsos Ideas
Marketing communications has been revolutionized. It is no longer just a television spot that draws consumers to your brand. With so many ways to...
Media, Content and Technology | Ipsos Minute
In this briefing, Brian provides his perspective on the future of digital content and the devices designed to keep us connected.
Media, Content and Technology | White Paper
Anticipating the nature and potential evolution of market barriers and tracking this progression over time can offer a valuable complement to choice...
Advertising | Ipsos Ideas
Technology and new marketing techniques have changed the way marketers converse with audiences. Building your brand with a tech savvy, media...
Media, Content and Technology | Ipsos Ideas
Without a doubt, since Ipsos reported last year in this newsletter on Green: The New Color for Tech?, technology companies in general have...
Marketing | Ipsos Ideas
Over the past 20 years, Ipsos Vantis has evaluated over 12,000 new product ideas across a wide variety of sectors…specifically: durable goods,...
Media, Content and Technology | Ipsos Ideas
Marketing to teens online may be more challenging than previously thought. These are the findings of a new study from Ipsos Reid – Inter@ctive Teens:...
Media, Content and Technology | Ipsos Ideas
Recent research conducted by Ipsos Insight among online adults hints that future growth in online video services may be predicated more on...
Media, Content and Technology | Ipsos Ideas
Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact...
Media, Content and Technology | Webinar
In the past year, we've witnessed a growing number of ways in which Americans can acquire and view entertainment content, in both physical and...
Marketing | Ipsos Ideas
The mass market is dying, and with it, the old marketing paradigms. Fragmentation of the media, channel proliferation, and simultaneous media...
Media, Content and Technology | Ipsos Ideas
A recent technology-based study conducted by Ipsos Insight examined ownership of various consumer tech devices. The results showed that American...
Media, Content and Technology | Ipsos Ideas
‘Green’ or environmentally sensitive Tech products and practices are emerging as a new element of Tech brand positioning and consumer consideration,...
Media, Content and Technology | Ipsos Ideas
The evolution of Internet users’ digital media and online habits appears to be transitioning to the digital video age, according to the most recent...
Media, Content and Technology | Ipsos Ideas
Recent research results released by Ipsos Insight hint that municipal Wi-Fi service, or ‘muni Wi-Fi’, could lure a significant contingent of today’s...
Media, Content and Technology | Ipsos Ideas
While fewer people around the world are ‘dialing-up’ to access the Internet, a recent study suggests that the number of adult Internet users...
Media, Content and Technology | Ipsos Ideas
Q: A lot has happened in the audio/video world in the past six months. What are the standout developments, to your mind?
Matt: The digital...
Media, Content and Technology | Ipsos Ideas
Media, Content and Technology | Webinar
Once upon a time, back when the Tech world was young, we received our entertainment over the airwaves (subsidized by advertisers), and paid...
Media, Content and Technology | Ipsos Minute
In this briefing, Todd takes a minute to discuss the future of digital video consumption in America.
Marketing | Ipsos Ideas
The headline says it all: Text Messaging and Email Dominate Wireless Internet Access. If you can’t read the headline, you might be still tethered to...
Media, Content and Technology | Ipsos Ideas
Target markets don’t get much more appealing than the C-Suite executives, senior decision-makers, and the heads of key functional areas who authorize...
Marketing | Ipsos Ideas
Media, Content and Technology | Ipsos Minute
Learn more about America’s ‘digital den’ and the barriers to adoption of home-based digital devices.
Media, Content and Technology | Ipsos Minute
Learn why more companies should consider fluid, co-partnerships in order to provide consumers with truly innovative products and services.
Media, Content and Technology | Ipsos Minute
Consumers’ anytime, anyplace expectations are important for technology companies to understand when it comes to developing new products and services.
Media, Content and Technology | Ipsos Minute
In this briefing, Todd explains why and how to help consumers overcome the ‘worth-it’ hurdle (the time it takes to learn new technologies) to ensure...
Media, Content and Technology | Ipsos Minute
Technology companies are starting to partner to provide innovative and consumer-centric products and services.
Media, Content and Technology | Ipsos Minute
Learn more about growth opportunities for telecommunications and broadband offerings.
Media, Content and Technology | Ipsos Ideas
In an environment of increasing consumer choice and control, it is critical to unpack the mental model and understand what drives—and hinders—user...
Media, Content and Technology | Ipsos Ideas
Media, Content and Technology | Ipsos Ideas
Media, Content and Technology | Ipsos Ideas
Media, Content and Technology | Ipsos Ideas