• Brands with mental networks that are
    relevant to major choice occasions
    will be chosen more often and
    in many different situations.

    Learn More

  • Find new knowledge beneath the surface.

    Ipsos PEEL is about the techniques we are pursuing and the
    concepts we are exploring to discover fresh knowledge and
    insights that can inform better decisions.

    View Site

  • Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

    Watch Video

  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

    Learn More

  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

    Watch Video

  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

    Learn More


Only Half (52%) of Canadians with a Stepmom Are Likely to Celebrate Her This Mother’s Day


Toronto, ON – As families across Canada prepare to celebrate Mother’s Day on May 14, a new Ipsos survey commissioned by The Social Stepmom reveals that Canadians with a stepmother may be less inclined to join in. Only half (52%) of...     

One in Three Canadians (36%) Spends More Time Preparing, Eating Pre-Packaged Snacks than Ones They’ve Made Fresh


Toronto, ON – When it comes to the snacks we prepare and enjoy, Canadians’ appetite for freshly-made foods is often highly dependent on allergies. A new Ipsos survey for Enjoy Life Foods finds that in a typical week, nearly half of...     

Half (51%) of Global Citizens are More Concerned About Online Privacy Than One Year Ago: Cybercriminals Leading Source of Worry


Toronto, ON –Trust in the Internet continues to be threatened by concerns about privacy and security issues, a new Ipsos survey for the Centre for International Governance Innovation has found.     


Populism or a Banana? The Rise of a New Political Agenda

Is there a rise in global populism? What is populism? Cliffod Young, US President of Ipsos Public Affairs, addresses these questions and more in his latest presentation.

The Point Being: An Ipsos Audio Blog

Episode 9, March 29, 2017 — This week Chris Jackson and Phil Elwood are joined by Julia Clark. With the collapse of the Republican Obamacare alternative, Trump’s support has dipped overall, but especially how he is working with congress and...

Ipsos I-SAY

Have something to say? Join the I-Say survey panel - earn rewards points and win great prizes