• Brands with mental networks that are
    relevant to major choice occasions
    will be chosen more often and
    in many different situations.

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  • Find new knowledge beneath the surface.

    Ipsos PEEL is about the techniques we are pursuing and the
    concepts we are exploring to discover fresh knowledge and
    insights that can inform better decisions.

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  • Want to ask consumers questions at the exact
    moment you're interested in? Now you can!

    Thanks to mobile technology, you can get closer to the
    real thoughts and experiences of consumers.

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  • It's time to Change The Game

    The speed at which the world is changing inspires us
    to adapt quickly, with accurate and responsive insight.

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  • Uncover the hidden truths

    With Implicit Reaction Time, we can get
    beyond what people think they feel,
    and tap into how they really feel.

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  • We're bringing concept testing
    to the digital age.

    See how you can get faster, deeper insights and
    guidance with our new approach to concept testing.

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Reuters/Ipsos Data: Core Political (1/18/2017)


Washington, DC- The latest Reuters/Ipsos Core Political was released today.     

Reuters/Ipsos Data: EPA


Washington, DC- The latest Reuters/Ipsos data reveals Americans want a strong environmental regulator.     

Six in Ten Small Business Owners in the U.S. Are Optimistic About Their Finances in 2017


New York, NY – The majority of adults who own a small business in the U.S. (defined here as owning a business that employs from 1 to 500 employees) describe having positive financial expectations when thinking about their business...     


For Affluents, Luxury Has to Be Experiential… Not Just Expensive

eMarketer, January 19, 2017 – In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90% of today’s Affluent having created their own wealth in their own lifetime, value systems...

Winning Hearts & Minds: Loyalty in Action

Just because your surveys are telling you your customers are satisfied, doesn’t mean they are loyal! Loyalty is a function of both attitudes and behaviors, not fully understood via a single measure. Read our latest paper for tips and case studies...