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Consumer Trends Polls

Six in Ten Small Business Owners in the U.S. Are Optimistic About Their Finances in 2017

Wednesday, January 18, 2017

New York, NY – The majority of adults who own a small business in the U.S. (defined here as owning a business that employs from 1 to 500 employees) describe having positive financial expectations when thinking about their business in the year ahead, with 60% saying that they expect business to improve, according to a recent online study conducted by Ipsos on behalf of New York Life. On the other hand, another one in five (22%) expect business to stay the same, while slightly smaller proportions (19%) believe their business’ financial situation will worsen.     

Reader’s Digest Most Trusted Brands in Canada Revealed for 2017

Wednesday, January 11, 2017


Six in Ten (59%) Torontonians Oppose Higher Land Transfer Tax to Help Balance Toronto City Budget

Tuesday, January 10, 2017


Roughly a Third of Adults Over the Age of 30 Are Planning to Make a New Year’s Resolution for 2017

Wednesday, December 21, 2016

New York, NY – According to a recent online study conducted by Ipsos on behalf of New York Life, more than a third (36%) of adults over the age of 30 say that they plan to make a resolution for 2017 – whether personal, financial, or otherwise. New Year’s Resolutions are especially popular among those with children living at home (52%) and those with a college degree (42%).     

Ontario Real Estate Outlook Remains Strong Heading into Winter Season

Tuesday, December 20, 2016


A Third of Americans Who Are Employed Full- or Part-Time Report Not Receiving Any Formal Workplace Training from Their Current Employer

Thursday, December 08, 2016

New York, NY – When it comes to formal workplace training, a majority of Americans who are employed full- or part-time say that they have received some form of instruction from their currently employer, including one in five who say that they have received formal training mostly online (20%) or in a classroom (16%), and another 30% who say that their training has involved a mix of both online and classroom components. However, another 30% of all Americans surveyed say that they have not received any formal workplace training from their current employer, according to a recent online survey conducted by Ipsos on behalf of Axonify.     

Nearly One in Four (23%) Canadians Believe Syrian Refugee Crisis Will Be Biggest Humanitarian Challenge in 2017

Tuesday, December 06, 2016


Nearly Six in Ten (58%) Canadians Are Not Confident They Will Take a Winter Vacation This Year

Tuesday, December 06, 2016


Most Canadians Expect Companies to Support Causes and Make a Profit

Monday, December 05, 2016

Toronto, ON – Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations. A recent Ipsos survey found that almost all (95%) Canadians agree that it is a good idea for companies to support causes and the vast majority believe (82%, of which 52% strongly agree) they can support causes and still make a profit. In other words, there’s no reason companies shouldn’t be supporting good causes.     

Four in Ten (41%) Albertans Plan to Reduce Their Holiday Gift Spending This Year as Most (84%) Say Economic Downturn is to Blame

Thursday, December 01, 2016


Three in Four (73%) Online Shoppers Plan to Buy from Canadian Online Retailers This Holiday Season

Tuesday, November 29, 2016


American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source

Tuesday, November 29, 2016


Many (79%) Canadians are Having Trouble Coming Up with New Holiday Gift Ideas

Friday, November 25, 2016


Reuters/Ipsos: Samsung Galaxy

Tuesday, November 22, 2016

Washington, DC- The latest Reuters/Ipsos data reveals consumers are forgiving to Samsung after their recall of the Galaxy Note 7.     

Despite Majority of Canadians Claiming Familiarity with Osteoporosis, More than Half (53%) Fail Quiz About Condition

Monday, November 21, 2016



Tuesday, November 15, 2016

New York, NY –The Santa Project conducted national quantitative research among over 1,000 adults ages 18+ (including over 300 parents who have children under the age of 18 living at home) investigating the importance of belief in Santa and the current state of belief across the country.     

Majority of Americans Surveyed Search Online for Coupons, Deals, Coupon Codes or Sales Before Making a Purchase During the Christmas Season

Thursday, November 03, 2016

New York, NY – According to a recent online study conducted by Ipsos on behalf of Offers.com, more than nine in ten (94%) Americans over the age of 18 are making purchases online, including 7% who report making online purchases more than once a week. More than one in ten say that they are making online purchases weekly (14%), and another two in five do this on a monthly basis (36%) or again at least a few times a year (37%). In contrast, only 6% of Americans over the age of 18 say that they never make online purchases.     

Ipsos Assesses Political Ads with Hear, Watch, Say Community

Tuesday, October 18, 2016

New York, NY – Are any of the major candidates or PAC supporters winning with their political ads? How are voters reacting to the campaign ads? Ipsos SMX’s proprietary “Hear, Watch, Say” panel (comprised mainly of millennials and self-identified influencers) was asked about these political ads in a study conducted for Ad Age.     

One in Five (18%) Small and Medium-Sized Canadian Businesses Have Been Victims of Cyber-Attacks

Friday, October 14, 2016

Toronto, ON– Small and medium-sized businesses aren’t immune to cyber attacks, with one in five (18%) Canadian employees of small and medium-sized (SMBs) businesses saying their workplace has been a victim of a cyber-attack, according to a new Ipsos survey conducted on behalf of ESET. The survey of 1,003 Canadians interviewed employees at small (5-99 employees) and medium-sized (100-499 employees) businesses, who work in IT, senior management, or who have a broad knowledge of their company’s IT policies and procedures.     

New global poll finds Americans most worried about terrorism, crime, and healthcare – while unemployment tops list of global citizens’ worries

Thursday, October 13, 2016

London, UK – The new Ipsos study “What Worries the World” is an online survey of adults in Argentina, Australia, Belgium, Brazil, Canada, China, France, Britain, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Poland, Peru, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States. Its premise is simple: it asks global citizens whether they think things in their country are headed in the right direction or on the wrong track, and what the issues are which most worry them.     

Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016

Monday, October 03, 2016

New York, NY – Media use and interest in advertising among Affluent consumers continue to grow, even from already high levels, according to the Fall 2016 Ipsos Affluent Survey USA, the 40th annual version of which was released today. The Survey defines “Affluent” as adults living in households with at least $100,000 in annual household income, a group that reflects the top 25% of American households; Affluents have a median income of $146K, and a mean income of $221K. “Affluent use of digital and mobile media continues to rise, while their use of traditional media remains largely stable – resulting in a net increase in Affluent media audiences overall,” according to study Director and Chief Insights Officer Dr. Stephen Kraus.     

More parents are saving for college—and they’re saving more money

Wednesday, September 28, 2016

Chicago, IL- Sallie Mae and Ipsos released the sixth edition of How America Saves for College on September 28, 2016. The study finds that more families are saving for college in 2016 than in the prior three years of How America Saves for College. Fifty-seven percent of parents reported saving—up 9 percentage points from 2015. The average amount parents have saved for college is also up, at $16,380.     

Six in Ten Americans Between the Ages of 45-60 Have Their Important Financial and Insurance Information Documented

Tuesday, September 27, 2016

Washington, DC – When it comes to documenting important financial account and insurance information, six in ten Americans between the ages of 45 – 60 say that they have done this (60%) – on par with other demographic groups included in the survey (LGBT 61%, African Americans 58%, Hispanics 56%). According to the recent online survey conducted by Ipsos on behalf of MassMutual, respondents are most likely to trust their spouse or significant other (58%) with access to this information in the event of an emergency, while about one in five (19%) prefer to trust their children with this information. Roughly one in ten have given access to this information to a brother or sister (9%), while very few say that they have a special friend (3%), a financial advisory (1%), or some other person (5%) who knows how to access that information in the event of an emergency. Another 5% say that they have not yet selected a person to share this information with.     

Six in Ten Americans Say a Personalized, Handwritten Note Helps Enhance a Gift, Making it Stand Out

Tuesday, September 27, 2016

Washington, DC – When it comes to receiving or giving a gift, roughly six in ten (58%) Americans say that a personalized, hand-written note helps to make the gift stand out, according to a recent online survey conducted by Ipsos on behalf of Cramer- Krasselt. Just under half of those surveyed also believe that the quality of the presentation (45%) and the quality of gift wrapping (44%) is also a major factor in helping make a gift special, while two in five (38%) say the same about the ribbon used. The use of a gift tag (25%) and the quality of the box (23%) are seen as making gifts stand out by roughly a quarter of all respondents, and 20% feel that the use of a gift topper can help make a gift stand out whether giving or receiving something special.     

One in Three (36%) Canadian Households Have No First Aid Training

Wednesday, September 07, 2016

Toronto, ON – Many Canadian households are not adequately prepared with first aid training in the event of an emergency, a new Ipsos survey on behalf of the Canadian Red Cross has found. Indeed, one in three (36%) Canadians say that nobody living in their household is trained in first aid. Four in ten (42%) say that one person in their household is trained, while the remaining two in ten (22%) have two (16%) or more trained first aiders living at home.     

Ipsos Advances Use of Behavioral Economics in Business

Thursday, August 25, 2016

New York, NY – Ipsos has launched a new behavioral economics think tank with the Yale School of Management (YSM) and Yale Center for Customer Insights (YCCI), as well as insights leaders from ConAgra Foods, Mars, Merck, Pfizer and SC Johnson. The YCCI-Ipsos Think Tank, which officially kicked off in June 2016, will develop and conduct research and experiments on the practical application of behavioral economics principles in key areas of consumer marketing.     

Ipsos Awards Top Honours for Financial Services Excellence in Canada

Thursday, August 25, 2016

Toronto, ON – Ipsos is pleased to announce the winners of its 2016 Best Banking Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience.     

Intentions to Buy and Sell Real Estate Increase Among Ontario’s Gen Y Population

Wednesday, August 03, 2016

Toronto, ON – More of Ontario’s younger generations are likely to buy a home in the next two years, according to a new Ipsos poll conducted on behalf of the Ontario Real Estate Association. One in four (24%) Ontarians in Generation Y say they are likely to purchase a home in the next two years (up eight points from last year), while 18% of Ontarians in Generation X said the same (a six-point increase from a year ago). For the purposes of this study, Generation X is defined as Ontarians born in 1965-1980, while Generation Y is defined as those born 1981-1995.     

Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect

Wednesday, July 27, 2016

New York, NY – Contrary to popular belief that technology has a negative impact on family relationships, new research from Ipsos Connect reveals that technology has created more opportunities for families to consume content together. The study found that parents and their children watch video-on-demand, use apps, stream music and go to the movies together more often than they have in prior years. Th