Home  /  News & Polls  /

Consumer Trends Polls


MNP Business Fraud Survey-Cyber Fraud

Monday, February 27, 2017

The MNP Business Fraud report is based on 1000 interviews of Canadian Small Business Owners (SBOs) of businesses of 5-99 employees and 1000 Canadian C-Suite Executives at businesses of 100+ employees. The report examines SBOs and C-suite executives attitudes and confidence levels in their businesses' ability to prepare and deal with past and current fraud and scam experiences.     


Two in Five Americans Plan on Searching for a Home to Purchase at Some Point in the Next Three Years

Friday, February 24, 2017

New York, NY – Two in five (39%) Americans say that they are planning on searching for a home to purchase within the next three years, including 13% who are currently in the process of looking, according to a recent online study conducted by Ipsos on behalf of Zillow. Another one in ten (12%) say that they are planning on searching for a home to purchase at some point within the next year, and 14% are planning to start searching within the next 2-3 years. On the other hand, just over six in ten (61%) say that they are not likely to search for/ purchase a home within the next three years.     


MNP Business Fraud Report

Wednesday, February 22, 2017

The MNP Business Fraud report is based on 1000 interviews of Canadian Small Business Owners (SBOs) of businesses of 5-99 employees and 1000 Canadian C-Suite Executives at businesses of 100+ employees. The report examines SBOs and C-suite executives attitudes and confidence levels in their businesses' ability to prepare and deal with past and current fraud and scam experiences.     


Despite Financial Concerns, Just One in Three Canadians (33%) Say They’ll Adjust Their Lifestyle Plans for Retirement

Wednesday, February 15, 2017

    


Workplaces that are Implementing the National Standard of Canada for Psychological Health and Safety in the Workplace Described by Employees as Psychologically-Safer Environments

Thursday, February 02, 2017

Toronto, ON. February 2, 2017 – In the last decade, fewer Canadians describe their workplace as being one that is psychologically unhealthy and unsafe, according to newly-released research.     


ICA and Ipsos announce sixth annual Top 10 Most Influential Brands in Canada at FFWD: Advertising and Marketing Week 2017

Tuesday, January 31, 2017

Toronto, ON. January 31, 2017 — The Institute of Communication Agencies (ICA, www.icacanada.ca) in partnership with Ipsos (www.ipsos.ca) today unveiled the Top 10 Most Influential Brands in Canada – a comprehensive study measuring and ranking today’s brands in Canada and the world -- at day two of FFWD: Advertising and Marketing Week 2017 in Toronto. The 2016 Most Influential Brands study was conducted in 19 countries and evaluates 100+ brands that spend the most on advertising in Canada, and ranks their influence. Steve Levy, COO at Ipsos announced the ranking, discussing how this year’s brands achieved their status and why brands are influential.     


Ipsos/TREB Foreign Buyers and Market Outlook Report

Tuesday, January 31, 2017

2016 Year in Review and 2017 Market Outlook     


Seven in Ten Canadians (68%) Have Skipped Seeing a Doctor Due to Long Wait Times, Timeliness or Other Barriers

Monday, January 30, 2017

    


Majority (60%) of High-Income Canadians aged 55+ Say They Aren’t Familiar with Seg Funds as 80% Fail Quiz

Tuesday, January 24, 2017

    


Six in Ten Small Business Owners in the U.S. Are Optimistic About Their Finances in 2017

Wednesday, January 18, 2017

New York, NY – The majority of adults who own a small business in the U.S. (defined here as owning a business that employs from 1 to 500 employees) describe having positive financial expectations when thinking about their business in the year ahead, with 60% saying that they expect business to improve, according to a recent online study conducted by Ipsos on behalf of New York Life. On the other hand, another one in five (22%) expect business to stay the same, while slightly smaller proportions (19%) believe their business’ financial situation will worsen.     


Reader’s Digest Most Trusted Brands in Canada Revealed for 2017

Wednesday, January 11, 2017

    


Six in Ten (59%) Torontonians Oppose Higher Land Transfer Tax to Help Balance Toronto City Budget

Tuesday, January 10, 2017

    


Roughly a Third of Adults Over the Age of 30 Are Planning to Make a New Year’s Resolution for 2017

Wednesday, December 21, 2016

New York, NY – According to a recent online study conducted by Ipsos on behalf of New York Life, more than a third (36%) of adults over the age of 30 say that they plan to make a resolution for 2017 – whether personal, financial, or otherwise. New Year’s Resolutions are especially popular among those with children living at home (52%) and those with a college degree (42%).     


Ontario Real Estate Outlook Remains Strong Heading into Winter Season

Tuesday, December 20, 2016

    


A Third of Americans Who Are Employed Full- or Part-Time Report Not Receiving Any Formal Workplace Training from Their Current Employer

Thursday, December 08, 2016

New York, NY – When it comes to formal workplace training, a majority of Americans who are employed full- or part-time say that they have received some form of instruction from their currently employer, including one in five who say that they have received formal training mostly online (20%) or in a classroom (16%), and another 30% who say that their training has involved a mix of both online and classroom components. However, another 30% of all Americans surveyed say that they have not received any formal workplace training from their current employer, according to a recent online survey conducted by Ipsos on behalf of Axonify.     


Nearly One in Four (23%) Canadians Believe Syrian Refugee Crisis Will Be Biggest Humanitarian Challenge in 2017

Tuesday, December 06, 2016

    


Nearly Six in Ten (58%) Canadians Are Not Confident They Will Take a Winter Vacation This Year

Tuesday, December 06, 2016

    


Most Canadians Expect Companies to Support Causes and Make a Profit

Monday, December 05, 2016

Toronto, ON – Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations. A recent Ipsos survey found that almost all (95%) Canadians agree that it is a good idea for companies to support causes and the vast majority believe (82%, of which 52% strongly agree) they can support causes and still make a profit. In other words, there’s no reason companies shouldn’t be supporting good causes.     


Four in Ten (41%) Albertans Plan to Reduce Their Holiday Gift Spending This Year as Most (84%) Say Economic Downturn is to Blame

Thursday, December 01, 2016

    


Three in Four (73%) Online Shoppers Plan to Buy from Canadian Online Retailers This Holiday Season

Tuesday, November 29, 2016

    


American, British and Canadian Children Spend 72% of Their Daily Content-Watching Time on a Streaming Source

Tuesday, November 29, 2016

    


Many (79%) Canadians are Having Trouble Coming Up with New Holiday Gift Ideas

Friday, November 25, 2016

    


Reuters/Ipsos: Samsung Galaxy

Tuesday, November 22, 2016

Washington, DC- The latest Reuters/Ipsos data reveals consumers are forgiving to Samsung after their recall of the Galaxy Note 7.     


Despite Majority of Canadians Claiming Familiarity with Osteoporosis, More than Half (53%) Fail Quiz About Condition

Monday, November