Finance & Economy Polls

Rising Food Prices Cause Canadians to be More Frugal, Make Smarter Food-Buying Decisions

Thursday, May 16, 2013

Toronto, ON – Canadians are likely to keep a closer eye on the price tags the next time they’re at the grocery store as most believe food prices have gone up and it’s had an impact on their shopping habits, according to a new survey conducted by Ipsos Reid on behalf of RBC. Eight in ten (84%) believe food prices have increased in the last year compared to the year before, compared to only 15% who believe they’ve stayed the same and 1% who believe they’ve decreased.     


Ipsos/RBC Consumer Outlook Index: May 2013

Thursday, May 02, 2013

Washington, D.C. - While almost a third of Americans say they have been impacted in some way by the sequester, this does not appear to have damaged consumer confidence, which has remained steady since last month. The May RBC Consumer Outlook Index is the third highest rating since January 2008, following peaks in September 2012 and April 2013. While there have been dips to the RBC Investment Index and RBC Current Conditions Index, these both posted significant growth last month and so the overall scores remain high.     


BC Views on Property Transfer Tax

Wednesday, May 01, 2013

Vancouver, BC - An Ipsos Reid survey conducted on behalf of the Real Estate Board of Greater Vancouver shows that a majority of British Columbians have some concerns with the provincial Property Transfer Tax.     


Majority (60%) of Canadian Homeowners Admit to Mistake Making When Buying a Home; Renovations (15%), Small Down Payments (14%), and No Home Inspection (13%) Among Top Concerns

Monday, April 29, 2013

Toronto, ON – When it comes to the purchase of a home, most Canadians admit to making some mistakes, according to the 20th Annual RBC Homeownership Poll conducted by Ipsos Reid. The majority (60%) of Canadian homeowners indicate they’ve made some kind of mistake when buying a home, compared to two in five (40%) who say they haven’t.     


Majorities of Americans Find Current Credit and Debit Card Payment Networks to Be Efficient, Secure and Trustworthy

Wednesday, April 24, 2013

New York, NY – Majorities of adults find the current credit and debit card payment networks to be efficient, trustworthy, and secure according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Specifically, nearly three quarters (73%) agree that through the credit and debit payment system transactions are processed seamlessly and efficiently. Similarly, more than six-in-ten feel that the current payment system is one they can trust (65%), and that their privacy and security are protected in this system (61%) . Moreover, eight in ten (80%) believe that credit card companies provide protection and security to their customers when it comes to their personal and financial information.     


Kitchener Casino Consultation Poll

Wednesday, April 24, 2013

Toronto, ON - These are the findings of an Ipsos Reid survey conducted on behalf of Bingemans. The full report is available for download on the right.     


Ipsos/Crain's Chicago Business Poll: Illinois Pulse April 2013

Friday, April 19, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Crain's Chicago Business.     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, April 17, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,331 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Two in Five (39%) Canadians Drivers Likely to Buy a Car in Next Two Years

Wednesday, April 17, 2013

Toronto, ON – According to a new poll conducted by Ipsos Reid on behalf of RBC, two in five (39%) Canadian drivers consider themselves ‘likely’ (13% very/27% somewhat) to purchase a car in the next two years, while three in five believe such a purchase is ‘not likely’ (46% strongly/15% somewhat) in this time frame. Canadians potentially in the market for a new vehicle vary with regards to how long it will take for them to make their next purchase:     


Ipsos/RBC Consumer Outlook Index: April 2013

Thursday, April 04, 2013

Washington, D.C. - Consumers appear to feel they have avoided the ‘doom and gloom’ promised last month with the onset of sequester; three in five (61%) feel sequester has had a small impact, no impact at all, or an uncertain impact on the economy. This sense of relief, paired with increasing optimism about the housing market and one’s personal finances, finds the April RBC Consumer Outlook Index at the second-highest figure recorded since October 2007. The RBC Investment Index and RBC Current Conditions Index also post very impressive growth, both now at their highest scores since 2007.     


Canadians See Slowdown in Housing Market as Fewer (15%) Are ‘Likely’ (4% Very/11% Somewhat) to Purchase a Home in Next Two Years, Down 12 Points From Last Year

Tuesday, March 26, 2013

Toronto, ON – Many Canadians are taking a wait-and-see approach to home-buying in 2013, especially those entering the housing market for the first time, according to a new survey conducted by Ipsos Reid on behalf of RBC.     


One in Five (20%) Canadians Have Been Exposed to a Tax Season-Related Scam

Wednesday, March 20, 2013

Toronto, ON – With tax season underway, many scams attempting to cheat Canadians out of their money are likely to surface with a good portion of Canadians already having been exposed to such scams at some point in their life, according to a new survey conducted on behalf of Ipsos Reid on behalf of the Certified General Accountants Association of Canada (CGA). According to the results of the data, one in five (20%) Canadians admit to having been exposed, whether it is themselves, a close friend/family member, or someone they know, to a tax season-related scam. The following table fully outlines the scams that took place in and around tax season time that Canadians have been exposed to:     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, March 20, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,147 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/Reuters Poll: Payroll Taxes & Household Spending

Wednesday, March 13, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters about payroll taxes and household spending.     


Ipsos/RBC Consumer Outlook Index: March 2013

Thursday, March 07, 2013

Washington, D.C. - With the arrival of the sequester, consumer outlook has dropped notably. The March RBC COI fieldwork period bracketed the start of sequester, and so this month’s data captures a strong sense of public pessimism about the economy. The March RBC Consumer Outlook Index shows a marked decline, and this carries over across most sub-indices (with Jobs the only sub-index that is holding steady). The improved economic outlook evident in the first two months of 2013 appears to have been wiped out by rising gas prices and the failure of the government to avoid sequestration.     


Ipsos/Reuters Poll: Sequestration

Wednesday, March 06, 2013

Washington, D.C. - These are findings from an Ipsos poll conducted for Thomson Reuters on sequestration. Topline results are available for download.     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, February 27, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,007 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Hispanics are Optimistic About their Families’ Financial Futures

Tuesday, February 26, 2013

New York, NY – Eight in ten Hispanics expect their family’s financial situation to improve over the next four years compared to only 68 percent of the general public, according to a new Ipsos Public Affairs telephone poll of 501 Hispanic adults and 1,003 adults from the general public, conducted on behalf of New York Life. The majority of Hispanics age 18 and older expressed confidence in the economy; in their personal job security; and in their ability to retire.     


Hispanos en los Estados Unidos se Encuentran Optimistas Sobre el Futuro Financiero de sus Familias

Tuesday, February 26, 2013

New York, NY – Ocho de cada diez hispanos esperan que la situación financiera de sus familias mejore en los próximos cuatro años comparado con el 68 por ciento del público en general, según una nueva encuesta telefónica de Ipsos Public Affairs entre 501 adultos Hispanos y 1,003 adultos de la población general de los Estados Unidos, realizada para New York Life. La mayoría de los hispanos encuestados expresaron confianza en la economía; en su seguridad laboral; y en su habilidad para jubilarse.     


Only One Quarter (27%) of Working Canadians Expect to Be Fully Retired by Age 66

Wednesday, February 20, 2013

Toronto, ON – The proportion of Canadians who expect to retire by age 66 has been consistently declining over the last five years, reaching a new low mark in 2012, according to a new Ipsos Reid survey conducted on behalf of Sun Life Financial.     


Average Canadian Starts Saving for Retirement at Age 32

Wednesday, February 20, 2013

Toronto, ON – With so many sources telling them to start saving for retirement as early as possible, the average Canadian won’t start putting away for their retirement until their early thirties, according to a new poll conducted on behalf of Ipsos Reid on behalf of RBC. The data reveals that the average Canadian won’t start saving for retirement until the age of 32. One in five (21%) will start saving for retirement before the age of 25, while one in four started saving for retirement between the ages of 25-34 (24%) or 35-54 (26%). Only 3% of Canadians started saving for retirement at 55 or later. Alarmingly, one in four (26%) Canadians have not started saving for retirement yet.     


Two in Five (38%) Married or Common-Law Canadians Consider Themselves to Be Struggling Financially

Wednesday, February 13, 2013

Toronto, ON – While most Canadians who are married or living common law are aware of their debts and discuss financial problems with their partners, many still believe they have financial difficulties, according to a new Ipsos Reid poll conducted on behalf of MNP Ltd. Two in five (38%) married and common law-living Canadians ‘agree’ (12% strongly/26% somewhat) that they ‘consider themselves to be struggling financially’, with three in five (62%) ‘disagreeing’ (34% strongly/28% somewhat).     


Canadians Believe Lack of Income (48%) and Too Much Debt (22%) Are Biggest Obstacles in Managing/Investing Their Money

Monday, February 11, 2013

Toronto, ON – When it comes to managing their money or investing, Canadians believe that not having enough money coming and owing too much are the top obstacles they face, according to a new poll conducted by Ipsos Reid on behalf of Investor Education Fund (IEF). Half of Canadians (48%) cite ‘lack of income’ as an obstacle for them when it comes to managing their money and investing, while one in five (22%) believe having ‘too much debt’ provides an obstacle for their financial management and investing. Interestingly, one in five (16%) don’t have any obstacles when it comes to managing or investing. The table below outlines in full all the obstacles Canadians identify when it comes to managing their money or investing:     


Three in Ten (31%) Canadians Spent More Than Intended This Holiday Season; Overspent by an Average of $463

Thursday, February 07, 2013

Toronto, ON – While most Canadians kept their holiday spending in check, a sizeable portion of Canadians spent more than intended during the holiday season, according to a new poll conducted by Ipsos Reid on behalf of RBC. Seven in ten (69%) Canadians did not spend more than they intended this holiday season, unchanged from a year ago, compared to three in ten (31%) who say they overspent, also unchanged from this time last year. The following table highlights both national and regional figures of how many Canadians kept within budget as well as those who overspent and the differences compared to last year:     


Most Retired (54%) and Not Yet Retired (78%) Canadians Haven’t Determined the Savings Amount Needed to Allow them a Comfortable Retirement

Wednesday, February 06, 2013

Toronto, ON – Most Canadians, retired or not, have not determined the amount of money they’d need to have a comfortable retirement, according to a new Ipsos Reid poll conducted on behalf of RBC. Although higher than at any point over the last four years, less than half (46%) of retired Canadians say they determined the amount of money they’d need to accumulate in savings or investments in order to have a comfortable retirement prior to retiring, while a majority (54%) had not determined this amount prior to retiring. Even fewer Canadians who are not yet retired have determined the savings amount necessary for them in retirement. Only one in four (23%) Canadians not yet retired have determined how much they’d need to save in order to have a comfortable retirement, while three in four (78%) have not determined such an amount.     


Likely Payroll Tax Increases as a Result of ‘Fiscal Cliff’ Legislation Leads to One in Five (20%) Americans Curbing Charitable Donations

Thursday, January 31, 2013

New York, NY – With the likely payroll tax increases in the coming year due to the recent ‘fiscal cliff’ legislation, one in five (20%) Americans are planning on donating less to charities, according to a new Ipsos Public Affairs poll conducted on behalf of ChildFund International. A majority (54%), however, will donate the same amount as last year, while one in ten (6%) will donate more. One in five (21%) Americans don’t plan on giving to charities this year.     


Ipsos/RBC Consumer Outlook Index: February 2013

Thursday, January 31, 2013

Washington, D.C. - With the resolution of the fiscal cliff issue and recent Presidential inauguration, February shows strong improvement in consumer outlook. The second RBC Consumer Outlook Index of the year shows a substantial bump overall, and this carries over to some of the key sub-indices as well. This data builds on the moderate improvements found last month, and reinforce the notion that American consumers are entering 2013 with an overall improved economic outlook.     


Many Canadians Believe Saving For Children’s Education (48%) and Caring for Aging Parents (36%) Will Hinder Ability to Save For Retirement

Wednesday, January 23, 2013

Toronto, ON – Looking ahead to retirement, many Canadians (aged 18-54) believe that generational obstacles will have adverse effects on their ability to save for retirement, according to a new Ipsos Reid survey on behalf of RBC. Half (48%) of Canadians ‘agree’ (13% strongly/36% somewhat) that ‘saving for my children’s education has impacted/will impact my ability to save for retirement’, while half (52%) ‘disagree’ (26% strongly/25% somewhat). Comparatively, two in five (36%) ‘agree’ (6% strongly/30% somewhat) that ‘I am concerned that caring for my aging parents has impacted/will impact my ability to save for retirement’ against a majority (64%) who ‘disagree’ (29% strongly/36% somewhat). The following table outlines a list of statements regarding attitudes Canadians have towards retirement and how much they ‘agree’ or ‘disagree’ with these statements:     


Ipsos Global @dvisory: The Economic Pulse of the World

Wednesday, January 23, 2013

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,008 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Adults Would Like to See Wider Acceptance of Credit and Debit Cards by Different Types of Merchants and Small Businesses

Tuesday, January 15, 2013

New York, NY – Looking ahead to the New Year, the majority of adults say that they plan to use various payment methods, such as cash, credit cards, checks, and other methods, about the same as they did in 2012.     


Ipsos/RBC Consumer Outlook Index: January 2013

Thursday, January 10, 2013

Washington, D.C. - As we enter the New Year, the first RBC Consumer Outlook Index of the year shows small improvements across the board in consumer outlook. This is likely related in part to the resolution of the fiscal cliff issue early in 2013. While the improvements are moderate, this shift in views does signal that American consumers are entering 2013 with an overall improved economic outlook.     


Two-Thirds (65%) of Canadians Optimistic For Economy in 2013, Especially In West

Thursday, December 27, 2012

Toronto, ON – Looking ahead to the New Year, most Canadians have a positive outlook on Canada’s economy, especially those living in the west, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. Two-thirds (65%) of Canadians expect 2013 to be a ‘good’ (8% very/57% somewhat) year for the Canadian economy, while one in three (35%) believe it will be a ‘bad’ (6% very/29% somewhat) year going forward.     


Majority (59%) of Canadians Don’t Support U.S.-Style Free Trade Agreement with China

Wednesday, December 19, 2012

Toronto, ON – When it comes to increased trade talks with China, a majority of Canadians do not want a trade agreement similar to the one Canada has with the United States, according to a new poll conducted by Ipsos Reid on behalf of Postmedia News and Global Television. Three in five (59%) ‘disagree’ (23% strongly/36% somewhat) that ‘Canada should enter into a Free Trade agreement with China like the one we have with the US’, while two in five (41%) ‘agree’ (7% strongly/34% somewhat) that Canada should enter into such an agreement.     


Two-Thirds (68%) of Canadians Agree Harper Government Should Stop the Sale of Canadian Companies to All Foreign Investors, Three Quarters (74%) Agree Sales to Foreign-Owned State Enterprises Should...

Wednesday, December 19, 2012

Toronto, ON – Most Canadians want to put a stop to the sale of Canadian companies to foreign investors – particularly if that investor is a state-owned enterprise – according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Two-thirds (68%) of Canadians ‘agree’ (29% strongly/38% somewhat) that ‘the Harper government should stop the sale of Canadian companies to all foreign investors’. Just one in three (32%) Canadians, however, ‘disagree’ (7% strongly/25% somewhat) that the government should stop the sale of companies to foreign investors.     


Credit Card Rewards Most Likely to Be Put towards Household Necessities, though Four in Ten Plan on Using Rewards for Holiday Purchases

Thursday, December 13, 2012

New York, NY – Among credit card holders, over three quarters (77%) have rewards programs associated with their cards, most commonly cash back (47%) and general rewards points (44%), according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of the American Bankers Association. Other rewards programs include airline miles (15%), gas rewards points (8%), hotel points (7%), or some other reward program (4%). Fewer than one-quarter (23%) do not have rewards programs associated with their cards.     


Nearly Two-Thirds (63%) of Canadians Are Worried that America’s ‘Fiscal Cliff’ Will Hurt the Canadian Economy

Wednesday, December 12, 2012

Toronto, ON – When thinking about America’s ‘fiscal cliff’, which is a package of tax increases and spending cuts due to be implemented by the U.S. government at the beginning of the new year, many are worried that this will have negative repercussions on Canada’s economy, according to a new poll conducted by Ipsos Reid on behalf of Sun Life Financial. Nearly two-thirds (63%) of Canadians are ‘worried’ (10% very/53% somewhat) that America’s ‘fiscal cliff’ will hurt the Canadian economy, while two in ten are ‘not worried’ (21%) or they don’t know (17%) how it will affect the Canadian economy.     


While Saving Money (70%) Is Tops For Canadians Not Yet Retired, Two-Thirds (66%) Are Focused on Paying Off Debt to Get Ready For Retirement

Wednesday, December 12, 2012

Toronto, ON – While the top activity for retirement preparation among Canadians not retired is ‘saving money’ (70%), two-thirds (66%) are focusing on paying off debt, according to a new poll conducted by Ipsos Reid on behalf of RBC. Half (45%) of Canadians not yet retired would prepare for retirement by ‘figuring out what regular expenses would be’. The following table outlines in full the actions Canadians not yet retired would take when it comes to retirement preparation:     


More Torontonians (68%, Up 3 Pts.) Support Plans to Eliminate the Toronto Land Transfer Tax In Comparison to This Time Last Year (65%)

Monday, December 10, 2012

Toronto, ON – Torontonians are becoming increasingly supportive of eliminating the city’s Land Transfer Tax (LTT), according to a new poll conducted by Ipsos Reid on behalf of the Toronto Real Estate Board. Seven in ten (68%) Torontonians ‘support’ (34% strongly/34% somewhat) the plan to eliminate Toronto’s Land Transfer Tax, revealing an increase of 3 pts. compared to this time last year. Only one-third (32%) ‘oppose’ (13% strongly/20% somewhat) repealing the LTT, which is down 3 points since last November.     


Ipsos/RBC Consumer Outlook Index: December 2012

Thursday, December 06, 2012

Washington, D.C. - These are the findings for the December 2012 RBC Consumer Outlook Index:     


Four in Five (83%) ‘905’ Residents of the GTA Oppose Implementation of a New Municipal Land Transfer Tax Even If Revenue Goes Towards Offsetting Deficits or Increasing Programs

Tuesday, December 04, 2012

Toronto, ON – Four in five (83%) ‘905’ residents of the GTA ‘oppose’ (58% strongly/25% somewhat) a new municipal land transfer tax in their city, even if tax revenues were to go towards offsetting potential deficit shortfalls or increased investments in local infrastructure or other city programs, according to a new poll conducted by Ipsos Reid on behalf of the Toronto Real Estate Board. Nearly one in five (17%), however, ‘support’ (2% strongly/15% somewhat) such a tax.     


Ipsos Global @dvisory: The Economic Pulse of the World

Friday, November 30, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,713 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Canadians More Optimistic About Personal Finances (+5 pts.) and National Economy (+3 pts.) in 2013; Younger Canadians Most Optimistic

Tuesday, November 27, 2012

Toronto, ON – Focusing on 2013, Canadian consumers appear to be more optimistic about personal and national finances in the upcoming year compared to 2012, according to a new poll conducted by Ipsos Reid on behalf of RBC. Four in ten (37%) Canadians believe their own personal financial situation will ‘improve’ (5% a lot/32% a little) in the next year, showing a five point bump from this time last year (32%). Another four in ten (43%) believe their own financial situation will ‘stay the same’, while two in ten (20%) believe it will ‘worsen’ (4% a lot/16% a little).     


Four in Ten Canadian Gift Givers Choose to Give a Gift Card When They Want to Provide Options (37%) or Aren’t Sure What To Buy the Recipient (36%)

Wednesday, November 21, 2012

Toronto, ON – When deciding on what to buy their loved ones this holiday season, Canadian gift givers often turn to gifts cards due to their versatility, according to a new poll conducted by Ipsos Reid on behalf of RBC. Four in ten Canadian gift givers say they choose to give gift cards when they want to give the recipient options (37%) or when they’re not sure what to buy (36%). One in ten (8%) Canadians planning on giving gifts this holiday season say they always or almost always give gift cards while just one in ten (13%) never give gift cards. The following table outlines various reasons Canadian gift givers choose to give gift cards:     


Four in Five (82%) Canadians Plan on Giving Gifts This Holiday Season; Anticipated Spending Amount on Gifts Consistent With Last Year, Spending on Other Holiday Expenses Expected to Decline

Thursday, November 15, 2012

Toronto, ON – Four in five (82%) Canadians plan on giving gifts to others this holiday season, according to a new Ipsos Reid poll conducted on behalf of RBC. This number is up slightly from last year (80%) and on par with those who planned on giving gifts in 2010 (82%). Less than two in ten (18%) don’t plan on giving gifts to others this holiday season, which is down 2 points from last year and identical to those who gave the same answer in 2010.     


Although Half (46%) Always Budget Their Money, One-Quarter (24%) Don’t Budget At All

Wednesday, November 14, 2012

Toronto, ON – Although half (46%) ‘always budget their money’, one-quarter (24%) say they ‘don’t budget their money’ at all. Other Canadians tend to budget for specific purchases or contingencies. Two in ten (17%) Canadians ‘budget for big ticket items only (e.g. events, vacations, and gifts)’, while only 13% say they ‘budget for emergencies’.     


Majority (53%) of Americans in the Workforce Believe They Won’t Be Able to Retire by Age 65; Cite Inability to Save (40%) as Top Reason Why

Wednesday, November 14, 2012

Toronto, ON – Many Americans in the workforce may need to start rethinking their path to retirement. Although one in five (21%) are already retired, among those who aren’t more and are still in the workforce, a majority (53%) believe that they won’t be able to retire by the age of 65 in comparison to those who think they will (47%), according to a new poll conducted by Ipsos Observer on behalf of Quicken. The table below outlines why many American employees don’t believe they’ll be able to retire by 65:     


Ipsos/RBC Consumer Outlook Index: November 2012

Thursday, November 01, 2012

Washington, D.C. - The overall RBC Consumer Outlook Index has improved very slightly this month, increasing 0.5 to 48.9. This underlines the sustained improvement in optimism first measured in September, with this month’s figure among the highest measured in 2012.     


Only One-Third (32%) of Canadians Under 18 Say Their Parents Regularly Discuss Money and Finances with Them

Monday, October 29, 2012

Toronto, ON – One in three (32%) Canadians ages 10-17 say their parents ‘regularly (6% daily/26% a few times a week) talk to them about money and finances, according to a new poll conducted by Ipsos Reid on behalf of ABC Life Literacy Canada. Four in ten (43%) say that their parents discuss these matters with them ‘a few times a month’, while one-quarter (23%) say they ‘rarely’ talk about money with their parents. 2% say they ‘never’ talk to their parents about money or finances. The following tables outlines in the full frequent discussion topics between children and parents:     


Ipsos Global @dvisory: The Economic Pulse of the World

Thursday, October 18, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,680 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Seven in Ten (68%) Small Business Owners Plan to Make Some Form of Investment in Their Business Within the Next Two Years; New Equipment (35%) Top Planned Investment

Wednesday, October 17, 2012

Toronto, ON – Seven in ten (68%) small business owners in Canada plan to make some type of business investment within the next two years, according to a new poll by Ipsos Reid conducted on behalf of RBC. One-third (32%) of Canadians small business owners, however, say they don’t plan on making any such investments in two years time. The top investment many small business owners see themselves investing in within the next two years is new equipment (35%), followed by new technology (29%) and new products and services (27%). The table below fully outlines what investments Canadian small business owners plan to make within the next two years:     


More Canadians (26%, +4 pts) Have No Personal Debt Compared to Last year, Although Those With Debt Are Less Comfortable (40%, -5 pts) and More Anxious (34%, +2pts) With Their Debt Level This Year

Wednesday, October 10, 2012

Toronto, ON – One-quarter (26%) of Canadians say they have no personal debt, according to a new poll conducted by Ipsos Reid on behalf of RBC, up from two in ten (22%) who said they had no personal debt in 2011. Also, less Canadians in 2012 are comfortable with their level of debt (-5 pts, 45% in 2011) compared to more Canadians who are anxious about their debt level this year (+2 pts, 32% in 2011). Four in ten (40%) are ‘comfortable with their debt level’ (18% very comfortable/22% somewhat comfortable) this year, compared to one-third (34%) who are ‘anxious about their debt level’ (10% great deal of anxiety/24% some anxiety).     


Ipsos/RBC Consumer Outlook Index: October 2012

Thursday, October 04, 2012

Washington, D.C. - While the Index has dropped two points since last month, it still remains higher than at any other time pre-September this year. The shift from last month seems to reflect increasing uncertainty rather than overt pessimism. Consumers appear to be in a ‘holding pattern’ now, with optimism fairly flat – uncertainty about the election outcome may play a role here.     


Storm Clouds on the BRIC Horizon: Falling Consumer Optimism in Brazil, Russia, India, and China

Wednesday, September 26, 2012

Washington, D.C. – The economic meltdown of late 2008 and early 2009, while global in nature, most squarely affected Europe, the United States, and more generally the industrialized world. In many of these places, consumer optimism fell between 30 and 40 points and has been very slow to recover since. Such dampened consumer enthusiasm, in turn, equated into serious household de-leveraging and reduced interest in spending on non-essentials goods and services. In contrast, this economic scenario only marginally affected consumers in emerging markets and, in particular, the BRIC countries.     


Canadian Reward Card Holders Cite ‘Cost and Budget’ (67%) and ‘Family and/or Friends’ (49%) as Biggest Considerations for Planning a Vacation

Wednesday, September 26, 2012

Toronto, ON – When it comes to factoring in considerations for planning vacations, two-thirds (67%) of Canadians who carry rewards cards consider cost and budget or when they can afford to go on vacation, according to a new Ipsos Reid poll conducted on behalf of RBC. Half of Canadians with rewards cards also factor in family and/or friends (49%) or a great bargain or deal (45%) when vacation planning. Two in ten (21%) take their reward points or miles into account when making vacation plans. Below is a complete list of what factors Canadians who carry reward cards take into consideration when planning their vacation:     


Investment Safety (44%) Most Important When Considering Buying GICs; Liquidity (65%) Least Important Consideration

Tuesday, September 25, 2012

Toronto, ON – Four in ten (44%) Canadians who have owned, currently own or might consider owning Guaranteed Investment Certificates (GICs) believe that the guaranteed principal, or the safety of their investment, is the most important consideration when deciding whether or not to buy a GIC, according to a new poll conducted by Ipsos Reid on behalf of RBC. Only one in ten (6%) past or current GIC owners, as well as those considering buying GICs in the future, believe that the guaranteed principal is the least important consideration when deciding whether or not to buy GICs.     


More Canadians Believe Asia’s Growing Economic Strength Represents an Opportunity (60%) for Canada than a Threat (40%)

Monday, September 24, 2012

Toronto, ON – Six in ten (60%) Canadians believe that ‘Asia’s growing middle class population represents an opportunity for the Canadian economy’, compared to four in ten (40%) who more closely believe that their ‘growing economic strength represents a threat’ to Canada, according to a new Ipsos Reid poll conducted on behalf of the Canadian Council of Chief Executives. In fact, three quarters (74%) of British Columbians – the province closest to Asia – believe its growing strength is an opportunity, compared to 26% British Columbians who believe it represents a threat.     


Average Canadian (70%) Much More Likely to Believe Their Financial Knowledge is Good or Excellent Compared to Other Canadians (30%)

Monday, September 24, 2012

Toronto, ON – Most Canadians believe their own financial knowledge exceeds that of other Canadians, according to a new poll conducted by Ipsos Reid on behalf of RBC. Seven in ten (70%) describe their financial knowledge as ‘excellent/good’ (6%/64%). One-quarter (27%) believe their financial knowledge is ‘not very good’, while only 3% describe their financial knowledge as ‘terrible’.     


Four in Ten (38%) Retired Boomers Say They Didn’t Retire at a Time of Their Choosing; Most (85%) Pre-Retired Boomers Think They’ll Pick a Time of Their Choosing

Wednesday, September 19, 2012

Toronto, ON – Most (85%) boomers nearing retirement appear to think that they’ll retire at a time of their choosing, but four in ten (38%) retired boomers say they didn’t have that luxury, according to a new poll conducted by Ipsos Reid on behalf of RBC. Nine in ten (85%) of pre-retired boomers believe they’ll have the choice to retire based on when they’re ready or when they’ve saved enough money. Conversely, six in ten (62%) boomers that are retired say had the choice of when to retire, revealing a significant gap (23 points) between expectations of pre-retirees and the reality of retired boomers.     


Ipsos Global @dvisory: The Economic Pulse of the World

Monday, September 17, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 20,915 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Overall, Eight in Ten (81%) Support a Free Trade Agreement Between Canada and the European Union

Sunday, September 16, 2012

Toronto, ON – As Canada and the European Union (EU) continue to negotiate a trade agreement, Canadians, overall, are vastly supportive of such a deal. Eight in ten (81%) Canadians ‘support’ (20% strongly/61% somewhat) a free-trade agreement between Canada and the European Union. Two in ten (19%), however, say they ‘oppose’ (5% strongly/15% somewhat) such a trade agreement between Canada and the European Union.     


Ipsos/RBC Consumer Outlook Index: September 2012

Thursday, September 13, 2012

Washington, D.C. - American consumer confidence is at the highest point we have observed since the recession began more than four years ago. This rally is sustained through all 4 sub-indices with the most pronounced gains in the important jobs index and the investment index.     


Two in Three (69%) Torontonians ‘Agree’ that Billy Bishop City Airport is an ‘Economic Engine of the City’

Thursday, August 23, 2012

Toronto, ON – Two thirds (69%) of Toronto residents ‘agree’ (23% strongly/46% somewhat) that Billy Bishop Toronto City Airport (BBTCA) is an ‘economic engine of the city’, according to a new Ipsos Reid poll conducted on behalf of the Toronto Port Authority (TPA). This compares with three in ten (28%) who ‘disagree’ (8% strongly/21% somewhat), and 3% who don’t know.     


Ipsos Applauds Canadian Financial Services Sector on Excellence in Customer Service

Thursday, August 23, 2012

Toronto, ON – Ipsos Reid, Canada’s market intelligence leader and part of global market research firm Ipsos, is pleased to announce the winners of its 2012 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.     


Over Seven in Ten Adults Feel that the Economy Is in Bad or Terrible Shape

Tuesday, August 21, 2012

New York, NY – Over seven in ten adults (71%) feel that the economy is in bad shape, including nearly three in ten (29%) who feel that it is in terrible shape, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of RetailMeNot.com. A quarter (25%) believe that the economy is in okay shape, and fewer than one in twenty think that it is in good (3%) or fantastic (1%) shape.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, August 21, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,782 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Men and Women Differ When It Comes to Investment Motivations: Women Most Influenced by Life Events (28%), Men Swayed by Progress Towards Future Needs (27%)

Thursday, August 09, 2012

Toronto, ON – A new study by Ipsos Reid, on behalf of RBC Direct Investing, reveals differences between men and women when it comes to what motivates them to become more knowledgeable and involved in managing their savings and investments. Three in ten (28%) women say that ‘getting closer to a life event (e.g. retirement, child’s education, etc.)’ is their main motivator in becoming more knowledgeable and involved in managing their savings and investments. Three in ten (27%) men, on the other hand, say that ‘knowing how much money I have now compared to what I will need’ is their primary motivator for such action. The following chart outlines a list of motivations for men and women to take a more active engagement in knowing about and managing savings and investments:     


Ipsos/RBC Consumer Outlook Index: August 2012

Thursday, August 02, 2012

Washington, DC - Consumer confidence continues to bounce around with no significant movement. This month the index is down several points but within the range observed throughout the course of the year. More notable is the steep increase in expectations for price inflation across the board, although gas prices have only gone up $0.08/gallon in the last month.     


A Vast Majority ‘Agree’ that Small Businesses Play a Vital Role in the Canadian Economy (94%) and are Vital Job Creators (88%)

Tuesday, July 31, 2012

Toronto, ON – Nearly all (94%) Canadians ‘agree’ (40% strongly/54% somewhat) that Canadian small businesses play a vital role in the Canadian economy. Less than one in ten (6%) ‘disagree’ (1% strongly/6% somewhat) that these types of businesses are vital to the national economy. One main reason that small businesses are vital to the Canadian economy is that they create a substantial portion of the country’s workforce. Just under nine in ten (88%) ‘agree’ (33% strongly/55% somewhat) that small businesses are vital job creators. Only one in ten (12%) ‘disagree’ (1% strongly/11% somewhat) with this statement.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, July 24, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,623 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Mobile Banking Growing Among a Niche Group of Online Canadians

Tuesday, July 10, 2012

Vancouver, BC – Is mobile banking the way of the future? According to a recent issue of the Ipsos Canadian Inter@ctive Reid Report which investigated online Canadians' use of web-based financial services, only a small minority of online Canadians are mobile banking, but this minority is growing.     


Ipsos/RBC Consumer Outlook Index: July 2012

Thursday, July 05, 2012

Washington, DC - Consumer confidence shows some small improvements, up 0.9 points from our June 2012 numbers. The overall trend since the start of 2012 continues to be stagnation, with the COI hovering around 46.5 the past six month.     


More than 1 in 4 Americans Pay for Vacation Using Credit

Thursday, June 28, 2012

New York, NY – Almost one-third (32%) of adults are planning to spend at least $1,000 on vacation per family member this year, including one in six (17%) who plan to spend upwards of $2,500, according to a new Ipsos survey of over 1,000 adults conducted on behalf of RetailMeNot.com. Four in ten (42%) intend to spend less than that amount, including 21% who expect to spend under $500. Men are twice as likely as women to say that they will spend at least $1,000 per family member for vacation this year (43% vs. 21%). In fact, nearly one in ten men (8%) plans to spend at least $5,000.     


Canadian Financial Advisors See U.S. Markets as More Bullish than Canadian Counterpart in Next Fiscal Year

Tuesday, June 26, 2012

Toronto, ON – According to a new poll of 475 Canadian financial advisors conducted by Ipsos Reid on behalf of Sun Life Financial, advisors are more optimistic of U.S. capital markets than any other major global markets, including those in Canada, over the next fiscal year. Nearly eight in ten (77%) Canadian financial advisors see U.S. markets like the Dow Jones Industrial Average and the S&P 500 Index as ‘bullish’ (16% very/62% somewhat). Only one in ten (10%) saw U.S. markets as ‘bearish’ (3% very, 7% somewhat) in the next year.     


Despite Perceived Changes in Health After Retirement, Just Half (49%) of Retired Boomers Have a Current Health Directive

Thursday, June 21, 2012

Toronto, ON – With more and more Canadians aging and retiring, the need to plan ahead becomes increasingly pertinent. According to retired baby boomers, the top three challenges people face upon retirement are changes in one’s own physical health (74%), changes in spouse/partner health (50%), and changes in income (41%), according to the third annual “RBC Myths and Realities” poll conducted by Ipsos Reid.     


Ipsos Global @dvisory: The Economic Pulse of the World

Tuesday, June 19, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,713 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Ipsos/RBC Consumer Outlook Index: June 2012

Thursday, June 07, 2012

Washington, DC - After a solid rally to start the year, American consumer confidence is basically unchanged in 2012. The economy has been doing just enough to offset the dire news emanating from Europe and the momentary panics in the market.     


Most Surveyed in Six Countries—Great Britain, Germany, France, Italy, Greece and Spain—(55%) Agree Europe’s Current Debt Crisis is Indicative of Long-Standing Problems that Will Lead to Breakup of...

Friday, May 25, 2012

Toronto, ON — In the shadow of economic turmoil and uncertainty in the Euro zone, a new poll of six key European nations – Great Britain, Germany, France, Italy, Greece and Spain—shows that a slim majority (55%) of those surveyed agree that "Europe’s current debt crisis is indicative of a series of long-standing political and economic problems that will lead to the breakup of the European Union.”—two in ten (20%) disagrees and one quarter (25%) neither agrees nor disagrees. The individual country results of those who believe the breakup will occur are led by Greece (65%) followed by Italy (61%), Great Britain (58%), Germany (53%) and Spain (49%).     


Despite Tumbles and Turmoil, Keeping Euro Gets Majority Support in Each of Greece, Germany France, Italy and Spain:

Thursday, May 24, 2012

Toronto, ON — As fears reverberate through financial markets that Greece could leave the euro zone and throw the region—and the rest of the world—into economic turmoil, a new poll of citizens in some of the most crucial countries engaged in the debate, debacle and damage control—Greece, Germany France, Italy and Spain—indicates that, on average, a majority (60%) with a decided view would support a national referendum in their country to decide whether they should keep the Euro as their currency and if there was such a referendum, an average of six in ten (65%) of decided citizens would vote to keep the currency.     


Ipsos Global @dvisory: The Economic Pulse of the World

Monday, May 21, 2012

Washington, DC - A major analysis of world public opinion was released today by Ipsos— one of the world’s largest market and opinion research companies. The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,702 recent interviews in 24 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. The full report is free of charge and may be downloaded by clicking the link to the right.     


Women (49%) More Likely Than Men (35%) to be First-Time Buyers in the Housing Market

Wednesday, May 16, 2012

Toronto, ON – Almost half (49%) of likely female homebuyers who intend to purchase in the next two years will be buying their first home, compared to only a third of men (35%), according to a recent poll conducted by Ipsos Reid on behalf of RBC.     


Canadians Say Lion’s Share of Retirement Savings on Their Own Shoulders

Wednesday, May 09, 2012

Toronto, ON – Canadians believe that they themselves are primarily responsible for ensuring they are financially secure in retirement, according to the quarterly RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. On average, Canadians say that their share of the responsibility for ensuring they have a financially secure retirement is 59%, with the rest of the pie being divvied up and shared among the government (19%), their employer (10%), another family member (8%) or their financial advisor (5%).     


Ipsos/RBC Consumer Outlook Index: May 2012

Thursday, May 03, 2012

Washington, DC - Consumer confidence is up a point to stand at 47.6 for May, 2012. This small gain is mostly driven by improvements in economic expectations (up 1.7 points to 57.5) and current financial conditions (up 1.5 points to 38.7).     


Fixed-Rate Mortgages Making a Comeback as Four in Ten (42%) Prospective Homebuyers Intend to Take Out a Fixed-Rate Mortgage

Wednesday, April 25, 2012

Toronto, ON – Among the 27% of Canadians who say they’re at least somewhat likely to buy a home within the next two years, four in ten (42%) prospective homebuyers are intending to take out a fixed-rate mortgage, once again making it the most popular type of mortgage, according to the 19th annual RBC homeownership poll conducted by Ipsos Reid. In 2008, 49% intended to take out a fixed-rate mortgage, but since then preference for this type of financing has been on a steady decline to a low of 40% last year, but has since rebounded up to 42%. By comparison, 37% intend to take out a combination mortgage, while two in ten (21%) favour a variable mortgage.     


Retiring Boomer Business Owners Set Financial Example for Canadians, More Confident in Savings and Timing of Retirement

Tuesday, April 17, 2012

Toronto, ON – Boomers who are set to retire from running their own business within the next five years appear to do a better job than the average Canadian at running their own finances, apparently bringing some of that business sense into their own personal financial accounting, according to the 22nd annual RRSP poll conducted by Ipsos Reid on behalf of RBC.     


Canadians Assess the 2012 Flaherty Federal Budget: Three Quarters (73%) View Budget as Good (18%) or a Wash (55%), Only Some say Bad (24%) or Will Hurt Them Personally (28%)

Saturday, April 07, 2012

Toronto, ON – Reacting to the federal budget tabled by Finance Minister Jim Flaherty last Thursday in the House of Commons, three quarters (73%) of Canadians view the budget as being good or a wash (neither good nor bad), according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. A majority (55%) thinks it’s neither good nor bad and they’d symbolically just shrug their shoulders, while one in five (18%) say it’s good and they’d symbolically give it two thumbs up. One quarter (24%) thinks it’s bad and they’d symbolically give it two thumbs down and three percent (3%) don’t know. In contrast, last year more thought the budget was good (19%) than bad (16%).     


Majority of Canadians Say Buy Now, Don’t Wait to Purchase a Home

Thursday, April 05, 2012

Toronto, ON – Given current housing prices and economic conditions, a majority of Canadians say it makes more sense to buy a house now (59%, up 4 points), rather than wait until next year (41%, down 4 points), according to the 19th annual RBC Housing Study, conducted by Ipsos Reid. Residents of Alberta (69%) and Atlantic Canada (68%) are most likely to say it’s better to buy now, followed by those living in Ontario (59%), Quebec (57%), British Columbia (52%) and Saskatchewan and Manitoba (48%).     


Ipsos/RBC Consumer Outlook Index: April 2012

Thursday, April 05, 2012

Washington, DC - American consumer confidence is down slightly (0.9 points) to stand at 46.6. Most of the decline is driven by weaker numbers in employment confidence. It is not uncommon for the index to report a small lull after a major gain as consumer re-calibrate to the new conditions. Outside of the employment questions, overall confidence continues to show incremental gains.     


Most (71%) Canadians Agree that Charities Play an Important Role in Society Addressing Needs Not Being Met by the Public or Private Sector

Thursday, March 29, 2012

Toronto, ON – Most (71%) Canadians ‘agree’ (25% strongly/47% somewhat) that ‘charities play an important role in society as a change agent to address needs not being met by government or the private sector’, according to a new Ipsos Reid poll conducted on behalf of the Association of Fundraising Professionals. In fact, just one in ten (10%) ‘disagree’ 93% strongly/7% somewhat) with this premise, while 19% neither agree nor disagree. In contrast, just 13% ‘agree’ (3% strongly/10% somewhat) that ‘charities do not make much difference’, while most (71%) ‘disagree’ (34% strongly/37% somewhat) that they don’t make a difference.     


Home Sweet Home: Majority of Canadians Would Rather Renovate (83%) than Sell (17%) if their House Needed Major Repairs

Wednesday, March 21, 2012

Toronto, ON – If their house needed major repairs and they were faced with the decision to either renovate or sell their home, the vast majority (83%) of homeowners in Canada who know what they would do in this situation would elect to renovate their home rather than sell (17%), according to the 19th annual RBC Housing poll conducted by Ipsos Reid. Two in ten (18%) are unsure of the decision they would take in this instance.     


Majority (54%) Approves of Federal Government’s Management of the Economy

Friday, March 16, 2012

Toronto, ON – A majority (54%) of Canadians ‘approve’ (7% strongly/47% somewhat) of the federal government’s overall management of the Canadian economy, according to an Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Conversely, nearly half (46%) ‘disapprove’ (14% strongly/32% somewhat) of the way the Harper Government has been handling this file.     


Ipsos/RBC Consumer Outlook Index: March 2012

Thursday, March 08, 2012

Washington, DC - American consumer confidence is up for March 2012 to the highest levels seen since the start of the recession. The main drivers of this surge in confidence is improved employment confidence and the associated decline in concern with personal financial health. This is despite continued pressure on the wallet from high fuel prices and international financial instability.     


Exasperated Small Business Owners Yet to be Persuaded by GOP Candidates, Survey Says

Monday, March 05, 2012

New York, NY - More than 70 percent of small business owners say the stalled economy is hurting them, and many have yet to be convinced that any of the Republican candidates for President is equipped to turn things around. That’s according to the latest quarterly Yahoo! Small Business survey of small business owners who intend to vote on November 6. The online survey of 250 full or partial owners of U.S. businesses with 1-100 employees was conducted in February with Ipsos MediaCT.     


Half of Canadians Planning a Phased-in Retirement

Wednesday, February 22, 2012

Toronto, ON -- Nearly half of Canadians (48%) between the ages of 30 and 65 say their retirement will be or is being phased in. (E.g. work part-time or free-lance before stopping work for good.). Another third (32%) don’t know and only one-in-five (20%) say their retirement won’t be phased-in, according the 4th annual Sun Life Canadian UnretirementTM Index conducted by Ipsos Reid. The average age that Canadians plan to start this process is 60 and 55% expect to be working part- or full-time at age 66, shortly after what has been considered the traditional retirement age. Only 30% plan to be fully retired, not working for money.     


Perceptions About Banking Fees

Monday, February 20, 2012

New York, NY - These are some of the findings of an Ipsos poll conducted for the American Bankers Association on perceptions about banking fees. To download the full topline results, please click on the link on the right side of the page.     


Three Quarters of Adults Spending Less than $100 on Their Valentine, including a Quarter Who Don’t Plan on Spending a Dime

Friday, February 10, 2012

New York, NY – A majority of adults (51%) plan to spend less than $100 on their significant other this Valentine’s Day, in addition to the 24% who do not plan on spending anything on their Valentine, according to a new Ipsos telephone poll conducted on behalf of RetailMeNot.com.     


Canadian Consumer Confidence Falls Again, Now Lower than in 2011 and 2010

Thursday, February 09, 2012

Toronto, ON – Canadian consumer confidence has declined for a second year in a row, according to the latest RBC Canadian Consumer Outlook poll by Ipsos Reid. Highlighting this trend, just a third of Canadians (32%) believes that the national economy will improve in the next 12 months; down 11 points from four in ten (43%) in January 2011 and more than half in January 2010 (56%). This last year also saw a rise in the proportion of Canadians who expect the national economy to worsen, from 24% in January 2011 to 31% in January 2012.     


Generation Gap Over Financial Planning

Tuesday, February 07, 2012

Toronto, ON – The level of financial planning is strikingly different between younger Canadians (aged 18-34) and those from the Boomer generation (aged 55-69), according to the 22nd annual RBC RRSP poll conducted by Ipsos Reid. In fact, a majority of six in ten Boomers (59%) have a financial plan in place compared to a minority of only four in ten (40%) younger Canadians. Furthermore, Boomers are more likely to have their plans written on paper (52%) compared to the younger generation (28%), and those aged 18-34 (40%) are twice as likely as the older generation (21%) to have their financial plans kept in their head. Another popular format for keeping a financial plan was to hold it electronically, three in ten of those aged 18-34 (30%) and two in ten Boomers (21%) use this more modern method.     


On the Heels of Davos, A Silver Lining Appears in Global Consumer Citizen Economic Sentiment

Thursday, February 02, 2012

Toronto, On — On the heels of the annual Davos World Economic Forum a monthly poll of citizen consumer sentiment on the state of their national economies in 24 countries conducted by global research company Ipsos and released today shows that, despite a number of countries that continue to be mired in pessimism, all of the global regions assessed moved up in January.     


Ipsos/RBC Consumer Outlook Index: February 2012

Thursday, February 02, 2012

Washington, D.C. - Our data indicates that consumer confidence is down slightly for February after posting large gains in January. However, we are still well above the trough in confidence seen in the 3rd and 4th quarter of 2011. Increasing inflation pressures – primarily fuel and food prices – have had a slightly negative impact on consumer financial confidence. However, expectations for the broader economy are at the highest point in over a year.     


Fewer Canadians Overspent This Christmas, But Those that Did Overspent More

Tuesday, January 31, 2012

Toronto, ON – Fewer Canadians overshot their holiday-spending budgets this year, but those that did let out the purse strings even more, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (31%) Canadians say they spent more than they intended to during the holiday season this year, down 2 points from last year. However, among those that did, they overspent by an average of $467, up 9% from last year.     


Growing Number of Young Canadians Have RRSPs, as Saving for Retirement Moves Up the List of Priorities

Thursday, January 19, 2012

Toronto, ON – A growing number of young Canadians have RRSPs, according to the 22nd annual RBC RRSP poll conducted by Ipsos Reid. While last year the proportion of young Canadians who hold an RRSP fell to 39% -- it’s lowest in nearly a decade – this year 43% of Canadians aged 18 to 34 report having an RRSP. However, while more young Canadians have RRSPs significantly fewer intend to contribute the maximum allowable to their RRSPs this year. Last year one in three (33%) young RRSP holders intended to contribute the maximum limit, while this year that proportion has dropped to just 16%, making them the least likely to do so and much less likely than the national average (25%).     


Majorities Plan on Reducing Debt and Saving More in 2012

Thursday, January 12, 2012

New York, NY – Looking ahead to 2012, most US adults expect to reduce their debt and save more in 2012, according to a new survey of over 1,000 adults aged 30 and older conducted by Ipsos Public Affairs on behalf of New York Life.     


Ipsos/RBC Consumer Outlook Index: January 2011

Thursday, January 05, 2012

Washington, D.C. - Consumer confidence is up across all indices with the strongest positive movement in the Current Conditions, Jobs and Investment Indices as consumers seem to be in positive spirits exiting the holidays. While evaluations and expectations of the economy remain relatively weak, more consumers are expressing optimism about their personal financial health then we have observed in over 6 months.     


Most (84%) Believe Euro Zone Debt Crisis Will Impact Canada, Fewer (57%) Believe it will Impact their Own Financial Situation

Thursday, December 22, 2011

Toronto, ON – Most (84%) Canadians believe that the current debt crisis in the Euro Zone will have an impact (25% a lot/59% somewhat) on Canada as a whole, according to a new Ipsos Reid poll conducted on behalf of Postmedia News and Global Television. Just two in ten (16%) believe that he debt crisis won’t impact (2% not at all/14% not really) Canada as a whole.     


Money the Biggest Cause of Stress in Canadians’ Lives

Wednesday, December 21, 2011

Toronto, ON – The holidays are a time of great joy for many, but also a time of stress. Other than the typical seasonal stress that many people feel at this time of year, four in ten (36%) say that their money and financial situation is causing them to feel more stress this year than last year according to a new Ipsos Reid poll conducted on behalf of Sun Life.     


Tighter Budgets (35%) and Not Knowing What to Buy (35%) Top List of Most-Challenging Aspect of Holiday Shopping

Friday, December 16, 2011

Toronto, ON – One in three (35%) Canadians who intend to give gifts this holiday season say that the biggest challenge they face while shopping this year is having a tighter budget, while an equal proportion (35%) say their biggest challenge is not knowing what to buy, according to a new Ipsos Reid poll conducted on behalf of RBC. Two in ten (21%) say their biggest challenge is that they dislike going to the mall and being in crowds, while one in twenty (5%) say that not having enough time is their biggest obstacle and 4% say some other aspect of holiday shopping is their biggest challenge.     


Three Quarters (74%) of Canadians Say They Plan on Only Buying Gifts that are Discounted or On Sale this Holiday Season, Up 5 Points From Last Year

Wednesday, December 07, 2011

Toronto, ON – Canadian holiday shoppers may be on the lookout for a good deal, but fewer say they’ll knowingly purchase counterfeit goods online to save a buck, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Three quarters (74%) ‘agree’ (28% strongly/45% somewhat) that ‘they plan on only buying gifts that are discounted or on sale this holiday season’, up 5 points from last year. However, fewer (25%) ‘agree’ (5% strongly/20% somewhat) that they will ‘consider purchasing fake clothing and accessories online if the product looked authentic and was available for a lesser cost’, down 4 points.     


Ipsos/RBC Consumer Outlook Index: December 2011

Thursday, December 01, 2011

Washington, D.C. - The RBC Consumer Outlook Index indicates that American consumer confidence is up slightly, but remains very low. The RBC COI for December stands at 40.3 for December, up 0.7 points from last week, but well below this year’s high of 46.7 set in June or the index’s absolute high of 57.7 set in early 2007. Looking back over the last year, it is clear now that consumer confidence was improving through June. However after June, consumer confidence dropped and has not recovered. Our opinion is the political deadlock surrounding the debt ceiling crisis combined with the ongoing EU financial crisis is the key driver of consumers’ diminished faith in the economy.     


Despite Shaky Economy, Canadians Still in Gift-Giving Mood

Tuesday, November 22, 2011

Toronto, ON – Despite a shaky economy, Canadians appear to be in a gift-giving mood, according to a new Ipsos Reid poll conducted on behalf of RBC. Among the eight in ten (80%) Canadians who intend to give gifts this year, the average amount of money they intend to spend is $640, up slightly from the $624 they intended to spend last year. But where Canadians are intending to pull out all the stops is with all the other spending that goes along with the holiday season. On things like clothing, travel, decorations, beauty services, food, drink or entertainment, Canadians anticipate spending $612 on average this year, up from $513 last year. This means that total holiday spending is expected to rise to $1,252, on average, among gift-givers this year, up from $1,137 last year.     


Global Citizens Express Broad Support for Involvement in World Affairs: Less So During Difficult Economic Times

Friday, November 18, 2011

Halifax, NS—A new poll conducted by global research company Ipsos for the Halifax International Security Forum finds that eight in ten citizens in 24 countries ‘agree’ (strongly and somewhat) their country should help parts of the world experiencing natural disasters or famines (82%) and support economic sanctions against other countries that behave badly or treat their own people badly (77%).     


Women Are Most Likely to Report that What Was Most Lacking in their Last Car Buying Experience Was a Quick and Easy Transaction

Friday, November 18, 2011

New York, NY – Thinking about the last time that they bought a car, one in four women (26%)to say that was most missing was a quick and effortless transaction, according to a new survey of over 500 women conducted by Ipsos Public Affairs on behalf of CarMax. This mirrors findings from a similar study conducted in 2009, when 25% of women felt that a quick and easy transaction was what was most missing from their purchase experience.     


One in Three (34%) Canadian Online Shoppers Likely to Take Advantage of Online Holiday Shopping Deals South of the Border

Thursday, November 17, 2011

Toronto, ON - The American holiday shopping season kicks off at the end of next week with Black Friday, when traditionally American retailers typically offer deep discounts to shoppers, followed by Cyber Monday which is one of the biggest online shopping days of the year. Among the 54% of online Canadians who have made an online purchase at a Canadian or American retailer in the past twelve months, one in three (34%) say that they’re ‘likely’ (7% very/27% somewhat) to shop online at American retailers on Black Friday or Cyber Monday. This represents an increase of six percentage points over last year.     


Awareness of Cyber Monday Increases 10 Points to 52% of Online Canadians who are Aware

Thursday, November 17, 2011

Toronto, ON - Although largely an American phenomenon, Cyber Monday is heading into the mainstream in Canada, as a majority (52%) of Canadians appear to be familiar with the heavily-discounted online shopping event, according to an online Ipsos Reid poll conducted on behalf of PayPal.     


Three Quarters (72%) of Mortgage Holders Expect to be Mortgage-Free by Age 65

Thursday, November 17, 2011

Toronto, ON – Three quarters (72%) of Canadians who own a house and have a mortgage say that they expect to have their mortgage fully paid off by the time they reach the age of 65, according to a new Ipsos Reid poll conducted on behalf of Royal Bank. Interestingly, younger mortgage-holders aged 18 to 34 are much more likely to think they’ll have their mortgage paid off at an early age with three quarters (73%) expecting to have their mortgage eliminate by the age of 55, compared to fewer than half (45%) of mortgage-holders who are aged 35 to 54.     


This Holiday Shopping Season, a Majority of Adults Plan on Spending about the Same as Last Year; Few Plan on Spending More

Wednesday, November 16, 2011

New York, NY – Adults are more likely to be scaling back their holiday shopping budgets rather than expanding them, according to a new Ipsos poll conducted on behalf of RetailMeNot.com. Just one in ten adults (11%) plan on spending more this holiday shopping season compared to last year, while 37% say that they expect to spend less. A majority (51%) expect to spend about the same as last year.     


Nine in Ten (90%) Canadians Say Major Health Event or Chronic Condition Would Have Impact on Their Personal Finances, With Majority (53%) saying Major Impact

Wednesday, November 16, 2011

Toronto, ON – Nine in ten (90%) Canadians say that if they were to experience a major health event such as a heart attack or cancer, or a chronic health condition such as diabetes or arthritis, they would expect their personal financial situation to be impacted, according to the second annual Sun Life Financial Health Index™ conducted by Ipsos Reid. In fact, a majority (53%) believe that impact would be ‘big, perhaps permanent’, while four in ten (38%) think it would be a ‘manageable, temporary impact’. Just one in ten (10%) believe there would be no impact at all to their financial situation.     


As Prime Minister Harper Meets the G-20, Eight in Ten (77%) Agree Canada Should Commit to Additional Funding for Food Security Programs

Thursday, November 03, 2011

Toronto, ON – As the Canadian government meets with other G-20 members at a summit in Cannes, France, a new Ipsos Reid poll conducted on behalf of World Vision reveals that eight in ten (77%) ‘agree’ (33% strongly/44% somewhat) that Canada should ‘commit to give additional funding for food security programs’. Just one quarter (23%) ‘disagree’ (7% strongly/15% somewhat) that the government should make this sort of commitment.     


Ipsos/RBC Consumer Outlook Index: November 2011

Thursday, November 03, 2011

Washinton, D.C. - RBC COI is essentially unchanged for November 2011. Employment confidence has improved slightly, arresting the five month slide we’ve observed since June’s high-point. However, job confidence remains below average. The most negative factor for consumers this month is their current conditions, which is down 0.8 points. We believe much of this is being driven by renewed pressure of fuel prices on American consumers.     


Faible degré de sensibilisation et de connaissances à jour malgré l’intérêt manifesté par les consommateurs à l’égard des placements socialement responsables

Thursday, October 27, 2011

Montréal, QC – Selon les résultats d’un sondage qui viennent d’être publiés par Ipsos Reid pour le compte de la Standard Life, une majorité de Canadiens ne connaît pas les placements socialement responsables (PSR). Ceux qui les connaissent et qui s’y intéressent ont habituellement demandé de façon proactive des renseignements à ce sujet aux conseillers qui, eux-mêmes, ont des connaissances limitées de cette catégorie de placements.     


Low Awareness and Uptake to-date Amid Indications of Consumer Appetite for Socially Responsible Investment Products

Thursday, October 27, 2011

Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of Standard Life reveals that a majority of Canadians are largely unaware of the Socially Responsible Investment (SRI) vehicle category, and that those who are aware and interested in them typically have to make proactive enquiries from Advisors, who themselves have only limited awareness and knowledge of the category.     


Economic Confidence Drops as RBC Canadian Consumer Outlook Index Slides 24 Points

Wednesday, October 26, 2011

Toronto, ON – Rocky markets, a sputtering economy and Euro-zone worries appear to have shaken Canadian economic confidence, according to the newly-released RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. In the span of one quarter, the overall index has dropped to 70 points when compared to its benchmark of 100 points established in November of 2009. This represents a drop of 24 points since the last quarter, and by far the largest quarterly movement in the index since its inception. The drop of the overall index is a function of volatility within these three sub-indices:     


Six in Ten (58%) Ontarians (Up 2 Points) Believe Resale Homes Subject to HST

Wednesday, October 26, 2011

Toronto, ON – Ontarians continue to be confused about what transactions are subject to HST and which are exempt as six in ten (58%) believe that the Harmonized Sales Tax (HST) is applied to the purchase price of a resale home in Ontario, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association.     


Canadians Feeling More Charitable, But Will It Last?

Monday, October 24, 2011

Toronto, ON – Following the economic crunch that began in the fall of 2008, Canadians have felt more positive about giving to charitable organizations, but that is a feeling that may not last. This is the key finding of a study conducted by Ipsos Reid on Canadians and their charitable habits. Comparing a similar 2009 study to the recent 2011 study, Ipsos found that 69% of Canadians have made a financial donation to a charitable organization in the past year. That’s up from 65% in 2009. But their generosity for the future hinges on the economic prospects of the country going forward.     


Canadian Entrepreneurs Dish Out Free Advice on How to Grow a Business

Thursday, October 13, 2011

Toronto, ON – Canadian entrepreneurs apparently have lots of advice to give others who are trying to grow their business. According to a new Ipsos Reid poll conducted on behalf of RBC, when considering what three pieces of advice to dish out, nearly half (44%) would suggest to other small business owners to develop an effective business plan, while a similar proportion (43%) would advise other small business owners to manage their time well. Four in ten (38%) say they must network in order to grow.     


Nearly Half of Adults Plan to Spend Less on Holiday Shopping This Year

Wednesday, October 12, 2011

New York, N.Y. – The latest online shopping poll conducted by Ipsos Public Affairs on behalf of Offers.com shows that given the current state of the economy, nearly half of U.S adults (45%) plan to spend less this coming holiday season than they did last year. Yet many adults are not taking advantage of online coupons that could help stretch their holiday dollars, with less than half (48%) saying that they are likely to look for online coupons or coupon codes before making a (holiday) purchase.     


RBC Consumer Outlook Index: Consumer Confidence Remains Flat for Third Straight Month

Thursday, October 06, 2011

New York, NY — While the news has been dominated by the European debt crisis, worries about jobs are what weighs most on U.S. consumer sentiment, according to the latest RBC Consumer Outlook Index. Amid concerns about job security, consumer confidence remained nearly flat for October, the third consecutive month with little change. The RBC Consumer Outlook Index dipped to 39.2, down one point from last month. Consumer confidence is below the level of a year ago (41.0) and also below the average level during the recession (40.2).     


American Parents Stress Importance of Their Role in Teaching Kids about Money Management, But Most Aren’t Having Regular Discussions

Monday, October 03, 2011

New York, NY – Nine in ten (89%) parents of children aged 5 to 17, with household income between $15K and $75K, believe that they are a very important resource when it comes to teaching children about basic money management, but most are not having regularly, weekly discussions with their children on the subject, according to a new Ipsos poll conducted on behalf of BMO Harris Bank. This is particularly troubling considering nine in ten (90%) agree (51% strongly/39% somewhat) that they are concerned about the younger generation’s ability to manage money, and two in three (67%) agree (30% strongly/37% somewhat) that they’re concerned with their child’s ability to manage money.     


Randstad Survey: Attachment Levels between U.S. Employers and their Employees on the Rise

Monday, September 26, 2011

Atlanta, GA - A new Ipsos survey released today from Randstad finds a majority of U.S. employees are highly engaged and happy in their jobs – despite predictions that many workers will seek new jobs once the job market strengthens. More than three quarters (78 percent) report feeling inspired to do their best at work; 76 percent are proud to work for their companies and 66 percent enjoy going to work every day. Likewise, employee volatility is decreasing with 60 percent of respondents reporting they are unlikely to give consideration to or accept a new job offer in the next six months.     


Majority (58%) of Canadians Happy About their Debt Situation

Wednesday, September 14, 2011

Toronto, ON – A majority (58%) of Canadians say that they’re ‘happy’ (20% very/39% somewhat) about their debt situation, according to a new Ipsos Reid poll conducted on behalf of RBC. Furthermore, most (68%) Canadians are either ‘comfortable’ (19% very/26% somewhat) with the level of debt that they carry, or have no personal debt at all (22%).     


Solid Majority of Albertans Support Development of New Electricity Transmission Lines

Wednesday, September 07, 2011

Calgary, AB – Recent polling conducted by Ipsos Reid indicates that Albertans remain firmly in support of the development of new electricity transmission lines in the province.     


Post-Secondary Education in BC

Monday, September 05, 2011

Vancouver, BC – This report presents the findings of an Ipsos Reid online poll conducted on behalf of The Federation of Post-Secondary Educators of BC (FPSE).     


RBC Consumer Outlook Index: Consumer Confidence Remains Flat after Recent Drop-Off

Thursday, September 01, 2011

New York, NY - The volatility in the stock market during the past month has had little impact on consumers' investment patterns, but could potentially change consumers' spending habits, according to the September RBC Consumer Outlook Index. Among those who say they own stocks, bonds or mutual funds, 77 per cent say they have made no changes to their holdings. Only a minority has acted, divided evenly between those adding to their holdings (11 per cent) and those selling assets (10 per cent), with only two per cent of respondents selling all holdings. One-in-four Americans (26 per cent) plans to reduce spending as a result of market volatility, while 69 per cent say that it has had no impact.     


More Canadian Parents Budgeting for Back-to-School Shopping This Year (34%) than Last Year (29%)

Tuesday, August 30, 2011

Toronto, ON – More Canadian parents of school-aged children are budgeting for their back-to-school spending this year than last year, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (34%) parents say they’ve set a budget for their back-to-school spending this year, compared to just 29% who report that they set a budget last year.     


Synovate Announces Winners of 2011 Best Banking Awards

Tuesday, August 30, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


Nearly Half (48%) of Canadians Aged 45 to 60 Don’t Feel They’re On the Right Financial Track for a Satisfactory Retirement

Thursday, August 11, 2011

Toronto, ON – Nearly one half (48%) of Canadians aged 45 to 60 do not feel they’re ‘on the right financial track for a satisfactory retirement’, according to a new Ipsos Reid poll conducted on behalf of HomEquity Bank. Just a slim majority (52%) do feel like they’re on the right track. Interestingly, those who are already retired are much more likely (79%) to feel that they’re on the right financial track compared to just 48% of those who are not yet retired. Further, those aged 55 to 60 are much more inclined (60%) to say that they’re on the right financial track than those aged 50 to 54 (51%) or 45 to 49 (44%).     


RBC Consumer Outlook Index: Consumer Confidence Slides for Second Straight Month

Thursday, August 04, 2011

New York, NY - Although Congress and President Obama have agreed to raise the debt ceiling, a majority of Americans say that the debate has made them less confident in the nation's economic recovery. More than half (54 per cent) of Americans surveyed say that the debt ceiling debate has made them feel less confident in the economy, and 42 per cent say that it has made them less confident in their own finances and investments, according to the August RBC Consumer Outlook Index. The RBC survey was completed immediately before the resolution of the debt ceiling negotiations.     


Rising Gas, Food Prices Hitting Canadian Households Hard

Wednesday, July 20, 2011

Toronto, ON – Rising gas and food prices across Canada are hitting Canadian households hard, according to this quarter’s instalment of the RBC Canadian Consumer Outlook index conducted by Ipsos Reid. The overall index, a compilation of 34 economy-related questions, has dropped two points and now sits at 94 points, down 2 points since last quarter and still well off the benchmark of 100 points set in November, 2009. The CCO is also comprised of three sub-indices:     


RBC Consumer Outlook Index: U.S. Consumer Confidence Declines in July after Hitting Recent High Last Month

Thursday, July 07, 2011

New York, NY — After improving last month to its highest level since the beginning of the financial crisis in 2008, U.S. consumer confidence resumed its roller-coaster ride and sagged in July, as measured by the RBC Consumer Outlook Index. According to the Index, consumer confidence declined to 43.7 for July, down 3.0 points from the 46.7 reading in June.     


RBC Consumer Outlook Index: U.S. Consumer Confidence Rises

Thursday, June 02, 2011

New York, NY - Buoyed by a pause in the increase of gas prices and a sense that the job market is improving, U.S. consumer confidence has hit its highest level since the beginning of the financial crisis in September 2008. As measured by the RBC Consumer Outlook Index, consumer confidence rose to 46.7 for June, up 3.8 points from May's 42.9 reading.     


Younger U.S. Workers More Likely to Feel Overqualified, Yet More Eager to Acquire New Skills

Wednesday, June 01, 2011

New York, NY – One third of full-time employees (33%) consider themselves to be overqualified for their job, while only 3% feel they are under qualified, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. The vast majority (65%) view themselves as neither over- nor under qualified.     


Redeeming Flights (57%) Most Popular Reward Among Travel Reward Credit Card Holders

Tuesday, May 31, 2011

Toronto, ON – By a two to one margin over its nearest competitor, redeeming travel points for flights is the most popular type of travel reward among Canadians who hold a travel reward credit card, according to a new Ipsos Reid poll conducted on behalf of RBC. Six in ten (57%) cardholders say they redeemed points for flights in the last three years, well ahead of the proportion that redeemed points for merchandise (30%), gift cards (27%), hotels, rental car or other travel-related rewards (22%), financial rewards (4%), or some other (3%) type of reward. Fifteen percent (15%) say they haven’t redeemed any of their points in the last three years.     


Every Penny Counts! Synovate Research Shows Canadian Grocery Shoppers Favour Discount Coupons to Offset Rising Grocery Prices

Monday, May 30, 2011

Synovate was acquired by Ipsos in October 2011. The research discussed in this press release was conducted prior to the acquisition, using Synovate’s research policies and methodologies.     


HST Changes Turn Referendum Into a Close Contest

Friday, May 27, 2011

Vancouver, BC – A new Ipsos Reid poll in British Columbia shows that for the first time there is a real possibility that the HST could survive the upcoming referendum. Six-in-ten British Columbians say they approve of the changes announced by the provincial government. Referendum voting intentions are now equally divided between keeping the HST and scrapping the HST.     


Most Women ‘Feel Good’ Being Philanthropic, but Want Convenient Ways of Donating

Wednesday, May 18, 2011

New York, NY – A vast majority of women (88 percent) reported feeling good when they help those who are less fortunate, according to a recent Ipsos poll conducted on behalf of GIVE HEALTH, a Procter & Gamble program. These respondents, however, want a convenient method of donating.     


While Nine in Ten (90%) Pre-Retirees Expect to Have a Successful Retirement, Four in Ten (36%) ‘Worried’ They Won’t Have Enough Money

Tuesday, May 17, 2011

Toronto, ON – Nine in ten (90%) Canadians aged 50+ who have not yet retired expect to have a ‘successful retirement’, according to a new Ipsos Reid poll conducted on behalf of RBC, but nearly four in ten (36%) say they’re ‘worried’ that they will not have enough money to live well and do what they want. In fact, 15% would go so far as to say they’re ‘frightened’ about the time ahead of them.     


Corporate Executive Board

Thursday, May 12, 2011

Toronto, On - These are some of the findings of an Ipsos Reid study conducted on behalf of the Corporate Executive Board. The full presentation and detailed tables are available on the right.     


Seven in Ten (72%) Canadians Not Fully Confident Their Math and Money Management Skills Will Help them Plan for a Secure Financial Future

Tuesday, May 10, 2011

Toronto, ON – Just three in ten (28%) Canadians ‘strongly agree’ that ‘their math and money-management skills will help them plan for a secure financial future, leaving most (72%) Canadians not fully confident, according to a new Ipsos Reid poll conducted on behalf of ABC Life Literacy Canada. In fact, while 51% only ‘somewhat agree’ with this sentiment, two in ten (21%) outright ‘disagree’ (4% strongly/17% somewhat). According to the research, those with less education are less confident that their skills will help them plan for a secure financial future.     


RBC Consumer Outlook Index: U.S. Consumer Confidence Sags as Fuel Price Worries Mount

Thursday, May 05, 2011

New York, NY — With the summer vacation season fast approaching, almost half of Americans (47 per cent) say they have already cut back or cancelled vacation plans due to high gas prices and 20 per cent have scaled back their plans because of high air fares, according to this month's RBC Consumer Outlook Index. The Index for May fell to 42.9, down 1.9 points from April's 44.8 reading.     


Toronto Real Estate Board

Wednesday, May 04, 2011

Toronto, On - These are some of the findings of an Ipsos Reid poll conducted on behalf of the Toronto Real Estate Board. The full presentation and detailed tables are available on the right.     


Seven in Ten (70%) Renters in Ontario Say Buying a Home is in their Plan

Wednesday, April 20, 2011

Toronto, ON – Seven in ten (70%) Ontarians who currently rent their home say that owning a home is in their plan, according to a new Ipsos Reid poll conducted on behalf of the Ontario Real Estate Association. In fact, 12% say it’s their plan to purchase in the next two years, while others say within the next five years (19%), within the next ten years (12%), or at some point down the road (28%). Just three in ten (30%) renters say that they never plan on owning a home.     


Retirement Not a Choice for Many as Four in Ten (41%) Retired Canadians Say Timing of Their Retirement Wasn’t Their Choice

Wednesday, April 20, 2011

Toronto, ON – The best laid plans are not going as expected for many Canadians approaching retirement, according to a new Ipsos Reid poll of Canadians aged 50 and older (with household assets of over $100,000) conducted on behalf of RBC. While most (83%) pre-retirees believe they will be retiring at a time of their choosing – either because they are ready to retire (72%) or because they will have saved enough money to retire (25%), nearly half (41%) of Canadians who are currently retired say that the choice was made for them, with the primary reasons including leaving at their employer’s request (18%), health reasons (14%), reaching mandatory retirement age (6%), leaving to care for a loved one (3%) or some other reason (9%).     


Four in Ten (42%) Canadians De-clutter by Throwing Their Items Out, Potentially Leaving Money on the Table

Wednesday, April 13, 2011

Toronto, ON – One half (48%) of Canadians make an annual habit of spring cleaning (with another 30% doing it almost every year), and as the weather improves and Canadian turn to the task of getting rid unwanted items through spring cleaning, two in ten (18%) Canadians say that they get rid of unwanted items by selling them online, according to a new Ipsos Reid poll conducted on behalf of Kijiji. Those who sell their items online report earning $421, on average, in 2010.     


Most Working Adults Believe they are Paid Fairly

Tuesday, April 12, 2011

New York, NY – A new Ipsos Public Affairs survey conducted on behalf of Kenexa among over one thousand U.S. working adults found that majority of them believe they are paid fairly (60%), while just over one third feel they are underpaid (37%). Just 2% report that they are overpaid, while additional fractions reported that they were not sure (1%) or preferred not to answer (1%).     


Nearly Half (45%) of Canadians Say Rising Gas and Food Prices Having a ‘Significant Impact’ on their Budget

Tuesday, April 12, 2011

Toronto, ON – Nearly one half (45%) of Canadians say that rising gas and food prices are having a ‘significant impact’ on their day-to-day budget, according to the quarterly RBC Canadian Consumer Outlook index conducted by Ipsos Reid. Further, four in ten (38%) say that it hasn’t had a big impact but they’re cutting back on other expenses, while two in ten (17%) indicate that rising prices have not had any impact on their day-to-day budget.     


America’s Financial Leaders Predict No Government Shutdown

Thursday, April 07, 2011

Washington, D.C. - Although another budget deadline looms on Friday, nearly three-quarters of America's financial leaders forecast that the federal government will remain open, according to an exclusive new survey of financial executives by SmartBrief and the international polling and research firm Ipsos. "Our readers who work in various aspects of finance are uniquely positioned to answer questions such as this one about the state and the likely direction of the U.S. economy” noted John Walcott, SmartBrief's chief content officer and editor-in-chief. “We're delighted to be able to tap the experience and the expertise of Ipsos to help ask the right questions and analyze their responses."     


Majority (55%) of Canadians Aged 18-34 Think it Makes More Sense to Wait Before Buying a Home

Thursday, April 07, 2011

Toronto, ON – Assessing the current condition of the economy and given current housing prices, a majority (55%) of Canadians aged 18 to 34 believe it makes more sense to wait until next year to buy a home (10 points higher than the national average), rather than buy a home now (45%), according to the 18th annual RBC Housing Study conducted by Ipsos Reid. Nonetheless, four in ten (41%) younger Canadians believe the real-estate market is a ‘buyer’s market’ (41%), one quarter (24%) think it’s a ‘seller’s market’. One in three (36%) think it’s a ‘balanced market’.     


RBC Consumer Outlook Index: Half of Americans Report Job Hunting is More Difficult than a Year Ago

Thursday, March 31, 2011

New York, NY - Half of U.S. consumers (49 per cent) think that it has become more difficult to find a job compared to a year ago, while just 14 per cent think it has become easier and a third (37 per cent) believe conditions are about the same, according to this month's RBC Consumer Outlook Index. The results are based on a survey of more than 1,000 Americans.     


18th Annual Ipsos Reid RBC Housing Poll Finds Most (90%) ‘Agree’ Real Estate in Canada is a Good Long-Term Investment

Wednesday, March 09, 2011

Toronto, ON – Canadians continue to believe in the value of home ownership, according to the results of the 18th annual RBC Housing Poll, conducted by Ipsos Reid. Most (90%) Canadians ‘agree’ (32% strongly/58% somewhat) that ‘real estate in Canada is good long-term investment’. Only one in ten (10%) ‘disagree’ (2% strongly, 8% somewhat) that it’s a good long-term investment.     


Third Annual Sun Life Financial Retirement Survey Shows Canadian Workers Have Tacked on Average 2.8 Years to Retirement Expectations Over Last Two Years

Tuesday, March 08, 2011

Toronto, ON – The results of the third annual Sun Life Canadian Unretirement™ Index survey conducted by Ipsos Reid for Sun Life Financial of Canada show a stark bottom line for many working adult Canadians aged 30+ against the backdrop of a recent recession which continues to take its toll on individuals.     


Advisors and Written Financial Plans Help Canadians Become Retirement Ready On Time

Tuesday, March 08, 2011

Toronto, ON – The results of the third annual Sun Life Canadian Unretirement™ Index survey conducted by Ipsos Reid for Sun Life Financial of Canada show a stark bottom line for many working adult Canadians aged 30+ against the backdrop of a recent recession which continues to take its toll on individuals.     


Sun Life Canadian Unretirement™ Index Drops in 2010 as Canadians Lose Confidence About When and How Well They Can Really Retire

Tuesday, March 08, 2011

Toronto, ON – The results of the third annual Sun Life Canadian Unretirement™ Index survey conducted by Ipsos Reid for Sun Life Financial of Canada show a stark bottom line for many working adult Canadians aged 30+ against the backdrop of a recent recession which continues to take its toll on individuals.     


RBC Consumer Outlook Index : One-in-Three U.S. Consumers Have Already Cut Spending Because of Rising Gas Prices

Friday, March 04, 2011

New York, NY - One-in-three U.S. consumers (32 per cent) has already significantly reduced discretionary spending because of the increase of rising gas prices, according to the monthly RBC Consumer Outlook Index. With the national average price at approximately $3.20 per gallon at the time this survey was conducted (February 25-28, 2011) another one-in-five (18 per cent) say they would reduce spending if gas prices climb to $3.75 per gallon. Four-in-10 (41 per cent) place their pain threshold at $4.00 per gallon or more.     


Most Canadians Avoiding Behaviours Which Could Leave Them Vulnerable to Payment Card Fraud

Wednesday, February 23, 2011

Toronto, ON – Most Canadians are avoiding behaviour which could leave them vulnerable to falling victim to payment card fraud. In fact, according to a new Ipsos Reid poll conducted on behalf of Visa Canada, six in ten (60%) credit or debit card users say they haven’t done any of the risky behaviours studied in the poll. However, small percentages of users admit to doing at least one of the following:     


Men and Women not on the Same Page When it Comes to Investing

Monday, February 14, 2011

Toronto, ON – Canadian men and women are not on the same page when it comes to investing, according to the annual RBC RRSP poll conducted by Ipsos Reid. The data reveal that significant differences exist in the way men and women save and invest their money, where they choose to invest and how much they invest.     


Canadians Less Optimistic Than a Year Ago About Future of Economy

Tuesday, February 08, 2011

Toronto, ON – Canadians are less optimistic than they were a year ago about the future of the Canadian economy, according to the RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. The poll of 3,533 Canadians across the country has revealed that just four in ten (43%) believe that the Canadian economy will improve over the next year, a sharp decline from the majority (56%) of Canadians who, in January of 2010, thought that the economy would improve. Those living in Alberta (61%) are by far the most likely to believe that the national economy will improve in 2011, while only a minority of those living in Saskatchewan and Manitoba (49%), British Columbia (46%), Atlantic Canada (44%), Ontario (42%) and Quebec (32%) believe the same.     


RBC Consumer Outlook Index: U.S. Consumer Confidence Edges Down as Consumers Search for a Signal on the Economy’s Direction

Thursday, February 03, 2011

New York, NY - U.S. consumer confidence for February declined slightly for a second month as consumers await a definitive signal on the direction of the economy, according to the monthly RBC Consumer Outlook Index. The Index for February declined to 44.5, down 0.4 points from January's 44.9 but still above the 42.6 points recorded a year ago. In line with the volatility in the municipal bond market, the survey also found that a majority of Americans are not confident in municipal bonds as an investment.     


Two-Thirds of Volunteer Firefighters Report their Department is Underfunded

Monday, January 31, 2011

New York, NY – Two thirds (64%) of volunteer firefighters report that their department does not have sufficient funds to sustain all areas in which it operates, according to a recent Ipsos poll conducted on behalf of Duracell, a leading manufacturer of high-performing alkaline batteries. The situation seems particularly critical in the South, where 70% of volunteer firefighters believe their departments do not receive enough funds. In addition, the survey shows that fire chiefs, are also more likely than other volunteer firefighters to believe their department is underfunded (80%).     


Nearly One Half (45%) of Young Adults Have Not Begun Saving for Retirement

Wednesday, January 19, 2011

Toronto, ON – Nearly one half (45%) of young adults aged 18 to 34 have not yet started saving for retirement, according to the 21st annual RBC RRSP poll conducted by Ipsos Reid. Moreover, just four in ten (39%) young adults have an RRSP, a five-point drop from last year’s poll and the lowest figure in nearly a decade. By comparison, seven in ten (70%) Canadians aged 35 to 54 have an RRSP, a thirteen-point increase over last year.     


RBC Consumer Outlook Index : U.S. Consumer Confidence Hovers Near Post-Recession Peak as New Year Begins

Thursday, January 06, 2011

New York, NY - Raising hopes for higher consumer spending over the course of 2011, nearly three-quarters of Americans (74 per cent) plan to spend at least some of the extra money they will receive through the one-year Social Security payroll-tax reduction that became effective January 1, 2011, including 42 per cent who expect to spend all or most of it, according to the monthly RBC Consumer Outlook Index. Only one-in-four Americans (26 per cent) said they plan to save all of their extra take-home pay from the tax cut.     


Four In Ten Canadians With Workplace Retirement Plans Don’t Know Their Projected Retirement Income

Wednesday, January 05, 2011

Montreal, QC – Newly released research conducted by Ipsos Reid on behalf of Standard Life reveals that Canadians with employer-sponsored retirement plans generally make little use of the financial statements they receive that report upon the status of their portfolio, and that a significant proportion are out of touch in terms of their projected retirement income and their current position versus same.     


Quatre Canadiens sur dix possédant un régime de retraite par le biais de leur emploi ne connaissent pas le montant projeté de leur revenu de retraite

Wednesday, January 05, 2011

Montréal, QC – D’après un nouveau sondage Ipsos Reid mené pour le compte de Standard Life, les Canadiens profitant d’un régime de retraite par le biais de leur employeur ne se servent généralement que peu des relevés rapportant l’état financier de leur portefeuille. Une proportion significative d’entre eux n’a même aucune idée du montant projeté de leur revenu de retraite, ni d’où ils se situent par rapport à celui-ci.     


Despite Recession, Six in Ten Adults Have Given to Charity This Year; Eight in Ten Plan to Give Over the Holidays

Tuesday, December 21, 2010

New York, NY – Though the U.S. is still facing tough economic times, six in ten adults (58%) say that they have already donated to their favorite charity this year, according to a new survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Purina One.     


Two in Three (65%) Canadians Say They Were Impacted By Sluggish Economic Recovery in 2010

Monday, December 20, 2010

Toronto, ON – An equal proportion of Canadians say they were impacted by the slow economic recovery in 2010 as were impacted by the economic recession in 2009, according to a new Ipsos Reid poll conducted exclusively for Postmedia News and Global Television. These data suggest that Canadians are still feeling the impact of the recession that began roughly two years ago, and the official end of the recession hasn’t made much difference to its impact on the average Canadian.     


American Teens Still Flocking to the Malls for Holiday Shopping, Despite Being Tech Super Users

Friday, December 17, 2010

New York, NY – American teens are still flocking to the malls for holiday shopping despite most (61%) teens confessing to using the internet several times a day, according to a new Ipsos Public Affairs poll conducted via its newly formed teen omnibus.     


Canada’s First Baby Boomers are Heading for 65 but One Quarter (23%) are Concerned About Having Enough Savings

Thursday, December 16, 2010

Toronto, ON – The first of Canada’s Baby Boomers are turning 65 years old this upcoming year but one quarter (23%) are concerned about having enough savings according to a new poll conducted by Ipsos Reid on behalf of RBC in the 21st Annual RRSP Survey. The average age at which this group started saving for retirement was 35. Boomers are twice as likely (42%) to have a formal written financial plan as Canadians in the general adult population (19%) and seven-in-10 (71%) of those who had created a financial plan say they are better off financially because of it. Six-in-10 (60%) of boomers worry (11% a lot/49% a little) about balancing saving for immediate priorities versus putting money away for the longer term or for their retirement.     


Faced with Less to Spend Canadians are Loyal to the Deal

Tuesday, December 14, 2010

Vancouver, BC – In a poll taken early in December, Ipsos Loyalty found that this Christmas season may be more trying for retailers in Canada. Canadians not only expect to spend less than last year this Christmas season, but the notion of loyalty to big box department stores is also laid bare.     


Consumers Exercising All Options for Payment Options

Thursday, December 09, 2010

Toronto, ON – Consumers have more ways to pay than ever before, but how are they paying for their purchases? A new study from Ipsos looks into the subject. The Ipsos Payment Methods Report is the result of a groundbreaking study exploring the factors and drivers influencing payment method choice, preferences exhibited by different market segments, and loyalty to card brands and issuers.     


Nearly One Quarter (22%) of Canadians Say Their First Job was at a Restaurant or in Food Service Industry

Tuesday, December 07, 2010

Toronto, ON – Nearly one quarter of (22%) Canadians say that their first job was in the restaurant or food service industry, according to a new poll conducted by Ipsos Reid on behalf of Canadian Restaurant and Foodservices Association. The second most-commonly cited first-job experience among Canadians was in the retail industry (16%), followed by manufacturing (11%), newspaper delivery (8%), general business (6%), agriculture and the agri-food industry (6%), government (5%), construction (5%), banking, education and healthcare (all at 3%), computer (2%), telemarketing (1%) or transportation (1%). One percent (1%) of Canadians were self-employed while 9% had another type of job.     


Two in Three Americans Say they are Adjusting to Economy by Purchasing Fewer Holiday Gifts

Tuesday, December 07, 2010

New York, NY – Two in three Americans (68%) say that one of the ways they are adjusting to the new economic conditions in the United States is by purchasing fewer holidays gifts for friends and family, according to a new Ipsos poll conducted on behalf of Strayer University.     


Four-In-Ten Canadians Plan To Pay More Attention To Their Holiday Spending Budget This Year, Than Last

Monday, December 06, 2010

Toronto, ON – A new poll conducted for CIBC by Ipsos Reid has found that compared to last season 42% of Canadians are planning to pay more attention to sticking to their holiday spending budget, 40% to pay about the same attention and 17% are “not even worrying about it”.     


RBC Consumer Outlook Index : U.S. Consumer Confidence Reaches Highest Level Since the 2008 Economic Meltdown

Thursday, December 02, 2010

New York, NY - Registering the highest reading since September 2008, the RBC Consumer Outlook Index increased 3.2 points to 45.2 in December (42.0 in November) as a result of improved current conditions, employment security, expectations and investment attitudes. Consumer confidence has been on the rise for three months in a row and has broken through the top of the recent range. However, despite the recent improvements in consumer sentiment, the RBC index remains well below its long-term average of 50 points and continues to reflect a very modest economic recovery.     


Eight in Ten (78%) Canadians Don’t Know When They’ve Purchased a Counterfeit Item

Wednesday, December 01, 2010

Toronto, ON – Canadians don’t know when they’ve been had, as eight in ten (78%) admit they don’t know how to tell if they’ve purchased a counterfeit item, according to a new Ipsos Reid poll conducted on behalf of Microsoft. Just two in ten (22%) say they know how to tell if they’ve purchased such an item. Men (25%) are more likely than women (18%) to say they know how to spot a fake, as are younger adults (30%) when compared to middle-aged (22%) or older (14%) Canadians. Most (68%) Canadians recognize that the counterfeit-goods market is a billion-dollar industry worldwide.     


Healthy Behaviour Disconnect: Canadians Rank Personal Behaviour, Habits (76%) As Top Factor Influencing their Health

Wednesday, December 01, 2010

Toronto, ON – A new study conducted for Sun Life Financial by Ipsos Reid has found that while three quarters (76%) of Canadians believe that their personal behaviour and habits is the top factor in influencing their personal health, almost two-thirds (61%) cite a lack of willpower and motivation to engage in healthy behaviours     


After 5 Trips to the Mall and 11 Hours of Shopping, The Average Canadian Finishes Their Holiday Shopping

Thursday, November 25, 2010

Toronto, ON – Finding the perfect holiday gifts for family and friends can cost a lot of money and aggravation, but it can also be incredibly time-consuming, according to a new Ipsos Reid poll conducted on behalf of PayPal. According to the poll, it takes the average Canadian 11 hours and five trips to the mall/stores to complete their holiday shopping.     


Ho-Ho-Holiday Shopping in British Columbia

Tuesday, November 23, 2010

Vancouver, BC – The holiday season is upon us once more. To find out how British Columbians are shopping this holiday season, Ipsos Reid launched a study examining the purchasing behaviour of adult British Columbians in 2010.     


Over a Quarter (28%) of Canadians Are Likely to Shop at American Online Retailers on Black Friday

Monday, November 22, 2010

Toronto, ON – Over a quarter (28%) of Canadians say they are likely to shop at American online retailers on Black Friday to take advantage of shopping deals, up 5% from last year according to a new poll by Ipsos Reid conducted on behalf of Visa. One third (35%) of Canadian online shoppers plan to spend more this year on online shopping compared to last year, from $226 in 2009 to $242 this year. Interestingly, men expect to spend $251, slightly more than women, at $233.     


Younger Employees More Likely to Do Their Holiday-Shopping Online While on the Job

Monday, November 22, 2010

New York, NY – Over a quarter of working adults (27%) plan to do some holiday shopping while on the job this year, according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. At the same time, one in three employed adults (32%) say that that shopping online is the biggest mistake one can make at work over the holidays.     


Nine in Ten (90%) Canadians Would Rather Not Relocate for a Job

Wednesday, November 17, 2010

Toronto, ON – Looking for a new job may not mean looking very far, as nine in ten (90%) Canadians ‘agree’ (56% strongly/34% somewhat) that they would rather not have to relocate for a job, according to a new poll conducted by Ipsos Reid on behalf of Microsoft. In a similar vein, most (83%) ‘agree’ (28% strongly/55% somewhat) that they feel bound by geography when looking for employment. Additionally, eight in ten (84%) ‘agree’ (28% strongly/56% somewhat) that ‘Canadians feel that location can be a barrier from securing the best jobs’.     


63% of Online Shoppers Search for Coupons or Deals at Least Once in a While When Shopping Online

Thursday, November 11, 2010

New York, N.Y. – The latest online shopping poll conducted by Ipsos Public Affairs on behalf of Offers.com shows that among online shoppers, 63% search for online coupons or deals when they purchase something on the internet. This proportion includes 21% who do so regularly (9% report always searching for coupons, and 12% who do so most of the time.) In addition to 42% who do so sporadically (20% who do so sometimes and 22% once in a while). In contrast, 37% of online shoppers report that they never search for online coupons or deals.     


Canadian Holiday Spending on the Decline

Wednesday, November 10, 2010

Toronto, ON – Canadians are continuing to curb their spending heading into the holiday season, according to a new Ipsos Reid poll conducted on behalf of RBC. Of the eight in ten (82%) Canadians who intend to give gifts this holiday season (18% of Canadians will not give gifts), the average amount of money intended to be spent on gifts averages $624, down significantly from the $728 that gift-giving Canadians intended to spend last year.     


Almost Half (49%) of Canadians Would Like to Get a New Vehicle

Wednesday, November 10, 2010

Toronto, ON – As Canada slowly works its way out of the recession, Canadians who own or lease vehicles are starting to think about their trade-in possibilities. A new Ipsos Reid poll, conducted on behalf of Canadian Black Book, has found that almost half (49%) ‘agree’ (20% strongly/29% somewhat) that they would like to get a new vehicle and one in ten (13%) ‘agree’ (3% strongly/9% somewhat) that they are planning to trade their vehicle before the end of this year. Canadians have shown their patience during the recession as four in ten (43%) Canadians, overall, ‘agree’ (16% strongly/28% somewhat) that the state of the economy has forced them to hold on to their current vehicle longer than they would like.     


RBC Consumer Outlook Index: Half of Americans Plan to Spend Less this Year than Last on Holiday Shopping

Thursday, November 04, 2010

New York, NY - In a reflection of continuing concern about the U.S. economy, 46 per cent of Americans plan to spend less this year than last on holiday shopping, and an additional eight per cent plan to spend nothing at all. Even half (50 per cent) of families with children at home plan to spend less, with an additional six per cent of these families planning to spend nothing at all, according to data from the monthly RBC Consumer Outlook Index. In a worrisome sign for retailers, just seven per cent of Americans overall, and nine per cent of families with children, expect to spend more this holiday season than last.     


British Columbians Continue to Perceive That The HST is Negatively Impacting Them – Only Slightly Less So Than Initially Predicted

Wednesday, November 03, 2010

Vancouver, BC – In June 2010, with just a week to go before the introduction of the harmonized sales tax (HST) in British Columbia, the vast majority of the province's consumers claimed that the HST would negatively impact them and their spending would be reduced significantly as a direct result of the new tax . But do customers continue to feel the same way about the new tax? To find out, Ipsos Reid launched a Post-HST Study to examine the behaviours of adult British Columbians four months after the new tax became effective.     


Less Than Half (47%) of Canadians Enjoy Shopping for Presents for the Holidays

Monday, November 01, 2010

Toronto, ON – As the holiday season slowly approaches, Canadians are beginning to think about gift giving and receiving but fewer than half say they actually enjoy buying gifts for family and friends according to a new poll conducted by Ipsos Reid on behalf of Future Shop. Two in five (44%) Canadians say they ‘sometimes like the process of buying gifts, but sometimes it can be difficult and stressful’ while 9% ‘hardly ever enjoy buying gifts for family or friends’ as it is usually difficult and stressful.     


Over 35% of Online Shoppers Plan to Shop on Black Friday

Friday, October 29, 2010

New York, N.Y. – Over one in three (37%) online shoppers are planning to shop on Black Friday, according to a new Ipsos Public Affairs telephone survey conducted on behalf of Offers.com. Among them, half (18% among all online shoppers), plan to do at least part of their shopping online; including 10% who plan to shop both online and in stores and 8% who plan to shop primarily online. Six in ten (60%) are not planning to shop on Black Friday, and 19% plan to shop primarily in stores.     


Majority (56%) of Ontarians Believe Harmonized Sales Tax Applies to Resale Home

Wednesday, October 27, 2010

Toronto, ON – The introduction of the Harmonized Sales Tax has been widely unpopular throughout the province and has affected the cost of a range of goods and services. One such issue has been whether the price of a resale home that has been previously occupied, as opposed to a newly constructed home, has been affected by the HST. When asked whether the Harmonized Sales Tax (HST) apply to the purchase price of a resale home, over half (56%) of Ontarians said ‘yes’ according to a new poll conducted by Ipsos Reid on behalf of the Ontario Real Estate Association. An equal of proportion of men and women (56%) think the HST applies to the purchase price of a resale home. The majority (55%) of Ontarians between the ages of 18-34 as well as 35-54 agree, as do almost six in ten (59%) of those 55 and over. Seven in ten (71%) of residents in Northern Ontario say ‘yes’ too, as do 59% of those in the South West and East, 54% in the Greater Toronto Area and just half (51%) of those in Central Ontario. Ontarians with kids are more likely to believe the HST applies to the purchase price of a resale home compared to 56% of those without kids in their household.     


Two Thirds (66%) of Canadian Homeowners Have Renovated in the Past Two Years

Wednesday, October 27, 2010

Toronto, ON – Likely having taken advantage of the now defunct home-renovation tax credit, two-thirds (66%) of Canadian homeowners have renovated in the past two years according to a new poll conducted by Ipsos Reid on behalf of RBC. Canadians’ plans to renovate have slipped in the past year though. Last year, renovation intentions for the subsequent two years stood at 66% whereas this year slightly fewer (62%) Canadian homeowners plan to renovate in the next two years.     


Eight-in-Ten (81%) Canadian Investors Use Online Brokerage Accounts for Long Term Investments

Monday, October 18, 2010

Toronto, ON – Eight-in-ten (81%) Canadian investors use their online brokerage account for long-term investment goals according to a new poll conducted by Ipsos Reid on behalf of RBC Direct Investing. Only one-in-ten (11%) use their online brokerage accounts just for short-term profits.     


Majority (56%) of Entrepreneurs Consider the Recession to Have Had Positive or No Effect on their Business

Thursday, October 14, 2010

Toronto, ON – As the economic downturn comes to an end, the majority (56%) of Canadian entrepreneurs say the recent recession had either no impact or a positive impact on their business, whereas over one third (36%) felt a negative impact on their business according to a new poll conducted by Ipsos Reid on behalf of RBC. Almost one in ten (8%) small business owners were unsure. Of the one-third of small business owners that experienced a negative impact as a result of the recession, three-quarters (72%) said their sales revenues decreased and over half (54%) had fewer business opportunities.     


More Than Half of Canadian Investors Feel They Will Have Enough Money For Retirement

Tuesday, October 12, 2010

Toronto, ON – One half (50%) of Canadians think that they will have enough money to meet their retirement needs (10% definitely/40% probably) according to a new poll conducted by Ipsos Reid on behalf of the Canadians Securities Administrators. Canadians who currently have investments are twice as likely (62%), than those who currently do not (31%) to think that they will have enough money set aside. On the other hand, 34% of Canadians overall think they will probably not have enough money to meet their retirement needs while 16% say they will definitely not have enough.     


RBC Consumer Outlook Index: More Americans Think Nation is on the Wrong Track Compared to a Year Ago

Friday, October 08, 2010

New York, NY — Although Americans' attitudes about the economy, home prices, the stock market and the value of their investments have improved, many are less optimistic about the future direction of the nation today compared to this time in 2009, according to the monthly RBC Consumer Outlook Index. Fewer consumers (37 per cent) think the U.S. is currently on the right track compared to those polled a year ago (41 per cent).     


Despite Widespread Concerns about Online Security, Three in Four Adults Access Financial Accounts Online

Wednesday, October 06, 2010

New York, NY – Three quarters of U.S. adults surveyed by Ipsos Public Affairs on behalf of ING (75%) report that they access financial accounts online. Seventy percent of the more than 1,000 Americans surveyed go online to consult a savings or checking account and half (50%) access a credit card account online. In addition, 24% go online to access a 401k or retirement savings account, 17% an investment or brokerage account, and 5% annuities.     


Retaining Your Workforce in a Slow Recovery

Tuesday, October 05, 2010

Toronto, ON - According to the most recent Ipsos Reid Build A Better Workplace poll conducted in September of 2010, more than a quarter of employees (27%) stated they were likely to seek a new position during the next six months. Among employees who work for organizations where there has been a wage freeze, this figure jumped to 34%.     


U.S. Employees Widely See Company Culture as Key to Its Success, Impacting Employee Morale and Productivity

Monday, October 04, 2010

New York, NY – Two thirds of working adults (66%) believe that company culture is very or extremely important to the success of their organization, including 29% who find it extremely important according to a new Ipsos Public Affairs-Randstad survey of over 1,000 employed U.S. adults. Attitudes vary across age however, with adults under 35 being more likely than those who are older to find it important (72% vs. 63%). Others who also tend to find it to be more important include college graduates (76%), employees at companies with over 100 employees (72%), and those with a household income of $50,000 or more (69%).     


Canadian Economic Confidence Drops amid Uncertainty over Economic Recovery

Friday, October 01, 2010

Toronto, ON – Canadian economic confidence has dropped in the last three months amid uncertainty over the tenuous economic recovery according to the quarterly RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. The overall index, benchmarked at 100 in November, 2009, has dropped 14 points since June and now sits at 94 points – the first time in nearly a year that the index has dropped below its baseline, highlighting the precarious economic recovery in which Canadians find themselves.     


The Recession Has Led Nearly Half of Americans to Change Their Financial Planning Strategy

Wednesday, September 15, 2010

New York, NY – Nearly half of adults aged 30 and older (46%) have changed the way they handle financial planning as a result of the ongoing economic downturn, according to a new survey of over 1,000 U.S. adults conducted by Ipsos Public Affairs on behalf of New York Life. Actions taken in reaction to the “Great Recession” include starting to save a greater percentage of their monthly income (22%), taking new steps to protect their assets (19%), considering the financial strength and/or reputation of companies before engaging with them financially (14%), consulting a financial professional about long-term financial objectives and needs (14%), and increasing funding of their retirement nest egg (13%). However, 54% of adults 30 and older say that they have not taken any of these actions since the start of the economic downturn in 2008.     


Two in Ten (20%) Canadians say Their Credit Card Has Been Charged Without Their Permission as a Result of an Offer They Accepted Online or by Telephone

Wednesday, September 15, 2010

Toronto, ON – Two in ten (20%) Canadians say they’ve been a victim of unauthorized charges being charged against their credit card without their permission as a result of an offer they’ve accepted online or over the phone, according to a new Ipsos Reid poll conducted on behalf of Visa. A further 3% are unsure if they’ve fallen victim in this way, while 77% say they have not.     


RBC Consumer Outlook Index: Consumers expect home sale prices to decline, say construction and home builder sector weaker than a year ago

Thursday, September 02, 2010

New York, NY - The barrage of negative housing data in the past month has taken a toll on U.S. consumers, with 40 percent saying they expect the sale prices of homes in their neighborhood to decrease over the next year, compared to 31 percent who said this in August, according to the monthly RBC Consumer Outlook Index. Only one-quarter of Americans expect the sale prices of houses in their neighborhood to increase in the next 12 months.     


No Signs of an Improved BC Economy This Back-to-School Season

Thursday, August 19, 2010

Vancouver, BC - It's that time of year again – students are gearing up for back-to-school. Last year, the 2009 Back-To-School Shopping Study found that the economy appeared to be having an impact on shoppers. While only a small minority expected to spend less in 2009 compared to the previous school year, changes in shopping behaviours (such as looking for special deals, using coupons, buying store brands, shopping at thrift stores, etc.) were reported in reaction to the weak economy.     


Canadians Increasingly Assign No Worth to the Penny

Friday, August 13, 2010

Toronto, ON – Canadians are increasingly assigning no worth to the penny, with more Canadians now than four years ago saying there is no sense for the 1-cent piece, according to a new Ipsos Reid poll conducted on behalf of Canada.com. Fully six in ten (60%) Canadians ‘support’ (31% strongly/29% somewhat) ‘abolishing the one-cent piece, the penny’, up 4 points from 2008. Conversely, four in ten (40%) Canadians ‘oppose’ (19% strongly/21% somewhat) abolishing the one-cent piece, down 4 points over the last two years.     


Financial Service Firms Win on Satisfaction, Lose on Brand Affinity

Thursday, August 12, 2010

New York, NY, and Toronto, ON - Financial services organizations the world over are continuing to receive high satisfaction scores from their customers, but at the same time, they are having continued difficulty creating differentiation and building affinity with their customer base. These findings are based on new data from Ipsos Loyalty’s global loyalty norms database.     


RBC Consumer Outlook Index: Majority of American families plan to spend less than last year or nothing at all on back-to-school shopping

Thursday, August 05, 2010

New York, NY - Six-in-ten American families with children at home (62 per cent) say they plan to spend less this year than last or nothing at all on back-to-school shopping, according to the RBC Consumer Outlook Index. Although most families are cutting back, nine per cent say they actually plan to spend more and 29 per cent say they will spend about the same this year as last year on back-to-school items.     


Half of Americans Wish They Had a Pension

Wednesday, August 04, 2010

New York, NY – In a new survey about preparing financially for retirement, Ipsos found that even though seven out of ten (71%) of over 1,000 adults aged 25 and older said they were personally in control of their finances and make financial decisions themselves, half of those who are not yet retired (48%) believe they will not have enough money to maintain their current lifestyle in retirement and half of those already retired (53%) are concerned about their current financial situation.     


Young Adults Concerned About Retirement

Thursday, July 29, 2010

New York, NY - New research conducted by Ipsos finds that younger adults, aged 25-34, are already concerned about having enough money to see them through retirement. Likely in response to these retirement concerns, the research also suggests that this generation would be particularly receptive to alternative contribution options within employer sponsored 401(k) plans.     


One Half (50%) of Ontario Drivers Say They’ll Do Less Driving Due to HST on Gas

Monday, July 19, 2010

Toronto, ON – The HST is now in full swing in Ontario, and it has effectively raised the price of gas by eight percent. This increase appears to be impacting the driving habits of Ontarians as a new Ipsos Reid poll conducted on behalf of Retire Your Ride reveals that one half (50%) of Ontarians who own or lease a car say that they have begun or will begin to drive less (16% a lot/34% a little) than they used to. On the other hand, one half (50%) say that the increase in the price of gas as a result of HST has not and will not change their driving habits, and that they’ll continue to drive as much as they did before.     


RBC Consumer Outlook Index: Consumers expect financial reform efforts in Congress to have positive impact on U.S. economy, stability of U.S. financial system

Thursday, July 15, 2010

New York, NY - As the year-long effort in Congress to pass sweeping financial reform legislation draws closer to final passage, U.S. consumers familiar with the legislation expect both the U.S. economy and the country's financial system to benefit from the final measure. According to this month's RBC Consumer Outlook Index, four-in-ten Americans familiar with the legislation expect the final legislation to have a positive impact on the economy (41 per cent) as well as the stability of the U.S. financial system (42 per cent). However, the majority of Americans are not confident in their knowledge of the bill: two-thirds say they don't know enough about the legislation to offer an opinion.     


Two in three (67%) Canadians Say Current State of Economy is ‘Good’, up from 54% Last Quarter

Friday, July 02, 2010

Toronto, ON – Two in three (67%) Canadians say the state of the economy is ‘good’ (4% very/63% somewhat), according to the RBC Canadian Consumer Outlook Index conducted by Ipsos Reid. The proportion of Canadians who think so has increased by 13 points since last quarter. Conversely, one in three (33%) still believe the economy is in ‘bad’ (4% very/29% somewhat) shape, down 13 points.     


On the Eve of its Introduction, British Columbian Consumers Continue to Massively Oppose the Harmonized Sales Tax

Saturday, June 26, 2010

Vancouver, BC – With less than a week to go before the harmonized sales tax (HST) becomes effective in British Columbia, Ipsos Reid’s Pre-HST Study reveals that the vast majority of adult British Columbians continue to strongly oppose the new tax (78% oppose, with 65% strongly oppose and 13% somewhat oppose), and will dramatically alter their purchasing behavior as a result of the HST.     


Pre-Retirement Jitters Abound as Only Four in Ten (45%) Adults Nearing Retirement Age are Confident in their Financial Future

Monday, June 14, 2010

Toronto, ON – Retirement ought to be a time of stress-free relaxation, where one has both the time and the money to pursue their dreams. However, according to a new Ipsos Reid study of Canadians aged 45 and older conducted on behalf of the Canadian Institute of Actuaries, the years leading up to and during retirement might not be as stress-free as one might have hoped.     


Cash-Back Tops the List of Desirable Credit-Card Rewards

Monday, June 14, 2010

Toronto, ON – With countless credit card issuers trying to draw consumers to their ranks with free merchandise, travel, and other perks and rewards, a new Ipsos Reid poll conducted on behalf of RBC reveals that the simple gift of free cash appears to be the most desirable reward.     


Most Americans Focused On Basic Financial Needs and Unprepared For Retirement

Monday, June 14, 2010

New York, NY – In a new survey aimed at better understanding the financial outlook and retirement needs of Americans, Ipsos found that more than half (60%) of 1,082 adults aged 25 and older were trying to meet basic financial needs and savings goals while only one in five were actively building savings and investments for added financial security and to improve their lifestyles. This data suggests that the much discussed corporate economic recovery has yet to trickle down to Main Street.     


RBC Consumer Outlook Index: European debt crisis and gulf oil spill having little impact on consumer spending

Thursday, June 10, 2010

New York, NY - Despite being bombarded daily by news about European sovereign debt issues, the oil leak in the Gulf of Mexico and the U.S. federal deficit, the vast majority of consumers say these and other crises have had little impact on their current spending habits, according to the monthly RBC Consumer Outlook. More than three-in-four Americans (80 per cent) say that the European debt crisis has had no effect on their spending habits, and 72 per cent say that the Gulf oil spill will result in no change. Other concerns, such as the federal budget deficit, stock market volatility and continued high unemployment, also have had little impact.     


Four in Five Americans Would Pick Up the Phone if They Ran into Difficulties while Interacting Online with Insurance Companies

Monday, June 07, 2010

New York, NY – A recent Ipsos Public Affairs poll conducted online among 1,005 U.S. adults on behalf of OpTier shows that most of them would call an insurance provider via telephone to resolve an issue if they ran into difficulties while trying to purchase an insurance policy or file an insurance claim online. Four out of five adults surveyed (83%) say they would be at least somewhat likely to phone the insurance provider to resolve the issue – including two thirds (66%) who say they would be very likely to do so.     


To Fix or Not to Fix: That is the Question

Monday, May 17, 2010

Toronto, ON – With interest rates widely expected to rise this summer, the 17th annual Ipsos Reid RBC Housing Study reveals that the population of combination mortgages – which offer both fixed and floating rate segments – is on the rise. Among those looking to purchase a home within the next two years, four in ten (40%) say they intend to take out a combination-rate mortgage, up 8 points from last year. Combination rates are most popular in Ontario (42%), followed by British Columbia (41%), Alberta (40%), Quebec (39%), Saskatchewan and Manitoba (38%) and Atlantic Canada (32%).     


Economic Crisis Makes Most Hispanics Even More Inclined to Provide Financial Protection for Their Family

Thursday, May 13, 2010

New York, NY –The economic crisis has made Hispanics even more eager to provide financial protection for their family, according to a new Ipsos Public Affairs telephone poll of 500 Hispanic adults conducted on behalf of New York Life. Three quarters (77%) of the 500 Hispanics surveyed agree that the economic crisis has increased their desire to provide financial protection for their family. More precisely, four in ten (42%) strongly agree and 35% somewhat agree while only 21% disagree to any extent.     


RBC Consumer Outlook Index: U.S. consumers beginning to shed anxiety about economy

Thursday, May 06, 2010

New York, NY - Americans are beginning to shed their anxiety about the economy which has dominated consumer sentiment over the past two years, and are less pessimistic about both their local economies and job security, according to findings from the RBC Consumer Outlook Index. Driven by improving attitudes about the local economy, the RBC Consumer Outlook Index climbed to 72.7 in May 2010, up 8.1 points from April's 64.6 level. However, consumers remain very concerned about their personal finances and deeply skeptical about investing and the national economy.     


Two in Ten (22%) Ontario Gamblers Admit to Potential Gambling Blind Spot

Wednesday, May 05, 2010

Toronto, ON – Two in ten (22%) Ontario gamblers admit to having a potential gambling blind spot, according to a new Ipsos Reid poll conducted on behalf of the Responsible Gambling Council. In fact, when those who have gambled in the last six months (herein called “gamblers”) reflect on their behaviour in the last year, the data reveal some of this behaviour potentially describes someone who could be having, or is at risk of having, a gambling-related problem.     


Four in Ten (39%) Retirees Retired with Debt

Monday, April 26, 2010

Toronto, ON – Four in ten (39%) retired Canadians over the age of 50 and with assets of at least $100,000 retired with some form of debt, according to a new Ipsos Reid poll conducted on behalf of RBC. Nearly one quarter (22%) had a mortgage on their primary residence, 17% still had consumer debt, 7% had some other debt and 5% had a mortgage on an investment property or cottage. Six in ten (61%) managed to pay off their debt before they retired.     


Hispanics Are More Optimistic About the U.S. Economy than the General Population

Thursday, April 22, 2010

New York, NY – According to the newest Ipsos-Telemundo telephone poll, nearly four out of five Hispanics feel that the economy has stabilized or that it has already started to improve. Among 500 adult Hispanics living in the United States, 14% say that that the U.S. economy has turned the corner on the economic crisis and 63% say that the economy hasn’t yet begun to improve, but that it has stabilized. However, 20% say the worst is yet to come.     


RBC CASH Index: U.S. consumers still pessimistic about economy, but starting to show optimism about their personal finances

Thursday, April 22, 2010

New York, NY – A majority of Americans (82 per cent) feel their local economy will stay the same or weaken within the next six months, according to inaugural survey findings from the RBC Consumer Outlook Index, the new monthly survey of U.S. consumers released today by RBC. However, there are signs of growing confidence, with just over half of Americans (51 per cent) now feeling optimistic about their personal financial situations.     


Amid General Concern about Retirement Preparedness, Americans Support Increased Employee Participation in Savings Plans

Wednesday, April 21, 2010

New York, NY – Seven in ten U.S. adults surveyed by Ipsos Public Affairs on behalf of ING U.S. Retirement Services (70%) feel that the private retirement savings system in the U.S. is working fine but could be made even better according to a new study. While nearly as many respondents (60%) say that they are concerned that they will not be prepared for retirement when the time comes, those with an employer-sponsored retirement saving account are less likely to worry than are those with no savings plan at all (56% vs. 69%).     


Edmonton Residents Potentially Handiest in the Country, Topping the List of Canadian Cities Claiming the Home Renovation Tax Credit for 2009 Tax Year

Monday, April 19, 2010

Toronto, ON – Edmonton residents are potentially the handiest urban Canadians across the country, according to a new multi-city study conducted by Ipsos Reid on behalf of Inuit Canada. The online study, based on the findings of at least 250 interviews in each of Vancouver, Calgary, Edmonton, Saskatoon, Winnipeg, Greater Toronto, Ottawa, Montreal, Quebec City and Halifax – over 3400 interviews in total – gauged Canadians intentions to claim various types of tax credits in their 2009 tax filing.     


Canadians’ Job Anxiety Drops, But Most Still say There’s Something that Keeps them Up at Night

Thursday, April 01, 2010

Toronto, ON – Fewer Canadians now say that someone in their household is worried about losing their job, according to the RBC Consumer Outlook Index conducted by Ipsos Reid. Less than one quarter (22%) of Canadians currently experience job anxiety in their household, down 3 points from last month. Job anxiety dipped in every part of the country except for in British Columbia (29%, +2) and Quebec (23%, +2). Ontario led the decrease in anxiety (20%, -10), while more modest dips were witnessed in Alberta (26%, -3) and Manitoba and Saskatchewan (11%, -2). Anxiety held steady at 24% in Atlantic Canada.     


Two in Three (64%) Canadians Foresee Higher Mortgage Rates in Year Ahead

Wednesday, March 24, 2010

Toronto, ON – Most Canadians don’t believe rock-bottom mortgage rates will continue into the foreseeable future, according to the 17th annual Housing Study conducted by Ipsos Reid on behalf of RBC. Two in three (64%) Canadians believe that mortgage rates will rise by this time next year, while just one in ten (12%) think rates will be lower than they are today. One quarter (24%) believes rates will be the same in a year as they are today.     


BC’s First Time Home Buyers Shrinking as Home Prices Continue to Climb

Monday, March 15, 2010

Vancouver, BC – Gradually being pushed back out by climbing housing prices, the wave of first-time buyers which characterized the market in the first half of 2009 is dwindling. Currently among home buyers, three-in-ten (29%) are first-time buyers, gradually trending down from nearly four-in-ten (38%) at the same time in 2009. Compared to late 2008 when only 17% were first-time buyers, the current number is still higher however.     


Many Canadian Parents Not Making the Most of Potential Tax Savings

Wednesday, March 10, 2010

Toronto, ON – Four in ten (42%) Canadian families with children under the age of 13 may not be taking full advantage of the tax savings available to them, according to a new Ipsos Reid poll conducted on behalf of RBC. More specifically, one quarter (25%) say they aren’t taking full advantage of these savings, while an additional 17% admit they’re unaware of the tax savings available to them as a parent. Six in ten (58%), though, say they are taking advantage of these savings, including, for example, the Child Amount Tax Credit, the Child Fitness Tax Credit, childcare expenses, etc.     


Home Purchasing Intentions Move Full Steam Ahead

Monday, March 08, 2010

Toronto, ON – The 17th annual RBC Housing Survey conducted by Ipsos Reid has revealed that home-buying intentions are moving full steam ahead as one in ten (10%) Canadians say that they are very likely to buy a home in the next two years, up from 7% just two years ago. Furthermore, the proportion who says they’re somewhat likely to purchase in the next two years has risen from 16% to 21% over the past two years. Among those who are likely to buy, three quarters (76%) are leaning towards a resale home, while 24% plan on buying a new home.     


Poll of Merchants with Credit/Debit Capabilities Rates TD Ahead of the Curve in Satisfaction With Primary Acquirer

Friday, March 05, 2010

Toronto, ON – A poll of over 500 businesses that use debit and credit card transactions has placed TD ahead of the curve when it comes to rating the level of satisfaction that merchants have with their primary acquirer, according to a new Ipsos Reid poll conducted on behalf of TD.     


RBC CASH Index: U.S. consumer confidence heats up again in March

Thursday, March 04, 2010

New York, NY - Consumer confidence levels rallied this month after taking a tumble in February, according to the RBC CASH (Consumer Attitudes and Spending by Household) Index. Buoyed by consumers' upbeat evaluations of their current economic condition and their positive outlook for the job market, the RBC Index for March stands at 58.2, an 18.8 point increase from February's 39.4 reading.     


Four in Ten (43%) Canadians Aged 50+ Admit to Actions that Could Put Them at Risk of Falling Victim to Financial Fraud or Identity Theft

Monday, March 01, 2010

Toronto, ON – Four in ten (43%) Canadians aged 50+ admit to behaviour that could put them at risk of fraud or identity theft, according to a new Ipsos Reid poll conducted on behalf of Visa.     


Consumer Outlook Grows More Positive on Economic Conditions, But Anxiety Still Present, Recovery Fragile

Monday, March 01, 2010

Toronto, ON – The RBC Canadian Consumer Outlook Index has edged three-points higher since last month, rising from 106 points to 109, its highest point since the index was established in November, on account of a more positive outlook for the economy, but the embers of economic recovery have yet to ignite a flame. The RBC CCO Index, conducted by Ipsos Reid, is a monthly national survey of consumer’s attitudes on the current and future state of local and national economies, personal financial situations, savings and confidence to make large purchases and investments.     


In Lead up to Budget Day, Canadians Want a Long-Term Deficit-Reduction Strategy that Ensures Sustainability of Important Programs like Health Care

Friday, February 26, 2010

Toronto, ON – As Finance Minister Jim Flaherty prepares to deliver the budget on March 4th, revealing to the nation his deficit-reduction plan, a new Ipsos Reid poll conducted on behalf of the Canadian Medical Association has revealed that most Canadians (89%) ‘agree’ (48% completely/41% somewhat) that they would ‘rather see the Government of Canada take a long-term approach to reducing the deficit so that it can ensure the sustainability of important programs like health care’ instead of reducing the deficit through cutting back spending on key government programs.     


Canadian Small Business Owners Planning Growth or Expansion

Friday, February 26, 2010

Toronto, ON – Many small businesses in Canada are poised to grow in 2010 as one in three (34%) small-business owners say they are planning on expanding or growing their business over the next six months, according to a new Ipsos Reid poll conducted on behalf of RBC. In addition, 26% of small business owners say their business is at the start-up stage.     


Majority (65%) of Global Citizens Agree Money Is More Important To Them Nowadays Than Previously

Tuesday, February 23, 2010

New York, NY— A new Reuters News poll conducted by Ipsos and released today indicates that two thirds (65%) of adults surveyed in 23 countries (representing 75% of the worlds GDP) agree that money is more important to them nowadays than previously. However, six in 10 (57%) disagree that money is the best sign of a person’s success. Comparably, the survey of over 24,000 adults—1000+ respondents per country—shows that 35% of adults surveyed in the 23 countries don't agree that money is more important to them nowadays than previously and 43% believe that money is the best sign of a person's success.     


Majority (57%) of Canadians Say There’s No Appropriate Age to Retire, One in Three (31%) Working Canadians Agree They’ll Never Retire

Monday, February 22, 2010

Toronto, ON – While some might try to put an age on retirement and say that “freedom” begins at a certain age, most Canadians (57%) believe retirement is a personal choice and believe there is no appropriate age for people to retire, according to the 20th annual RBC RRSP poll conducted by Ipsos Reid. Among the 43% who did choose an age, the average age they believe is appropriate for someone to retire is at 61 years of age. Among those Canadians who are still working, one in three (31%) ‘agree’ (7% strongly/24% somewhat) that they will never retire.     


Canada’s Future Leaders Admit They’re Not Good at Tax Planning, Looking for More Knowledge

Thursday, February 18, 2010

Toronto, ON – Just one in ten (8%) young Canadian professionals (aged 18 to 30 who are currently attending or have completed college or university) feel they are “great” at tax planning, according to a new Ipsos Reid poll conducted on behalf of RBC. While six in ten (60%) say their skill at tax planning is “fair”, one in three admit their tax-planning skills are “poor” (25%) or even “terrible” (7%).     


In First Time Since Global Recession Wreaked Havoc, Positive Citizen Consumer Assessment of Country Economic Fortunes Appear

Tuesday, February 16, 2010

NEW YORK— A new Reuters News poll conducted by Ipsos and released today indicates that of 23 countries measured--representing 75% of the worlds GDP-- 17 (or 74%) of them had citizens who assessed their country's current economic situation as "good". This compares with just eight of the same 23 countries (or 35%) where citizens assessed their country's economic situation as "good" back in April/May, 2009. This is the first sign in global collective public opinion that the economic havoc caused by the world recession in the latter part of 2008 and throughout most of 2009 may have begun turning the corner as citizens see and feel their own country’s economy improving.     


Nine in Ten Parents Say Families Should Be Able to Choose Among a Variety of Lenders to Finance Their Children's College Education

Tuesday, February 09, 2010

New York, NY – Nine in ten parents with a child under the age of 25 (92%) agree – including 70% who strongly agree – that families should be able to choose from among a variety of lenders to finance their children's college education, according to a new study conducted by Ipsos Public Affairs on behalf of the Financial Services Roundtable.     


How Will You Be Paying for That? RBC Ipsos Reid Poll Reveals Half (54%) of Canadians Expect Pensions to be Primary Source of Income in Retirement

Monday, February 08, 2010

Toronto, ON – One half (54%) of Canadians expect their pensions (29% employer pension, 25% government pension) to be the single, largest source of income during retirement, according to the 20th annual RBC RRSP poll conducted by Ipsos Reid. Pensions beat out investment income (18%), part time or occasional work (9%), home equity (8%), cashing out investments (7%), or income from a spouse or partner who continues to work (3%) as the expected primary source of income during retirement. Despite the anticipated reliance on pensions, two in ten (19%) Canadians don’t know what kind of pension plan they have.     


Poll of American Taxpayers Points to Poor Understanding of Laws that Could Affect Their Liability

Wednesday, February 03, 2010

New York, NY – Looking ahead to tax season, 87% of U.S. adults plan to file 2009 income tax returns, and majorities of them intend to enlist professional help, either from a tax preparer (33%) or from a CPA (24%), according to a new study conducted by Ipsos Public Affairs on behalf of H&R Block. An additional 15% will solicit the help of a family or member or friend. Only one quarter plan to do it themselves, either online (13%) or using computer software (11%).     


RBC Canadian Consumer Confidence Index Dips as More Consumers Put Major Purchases on Hold, Job Anxiety Rises

Monday, February 01, 2010

Toronto, ON – The RBC Canadian Consumer Outlook Index has dipped two points over the last month falling from 108 points to 106 points, in part driven by more consumers putting major purchases on hold and rising job anxiety. The RBC CCO Index, conducted by Ipsos Reid, is a monthly national survey of consumer’s attitudes on the current and future state of local and national economies, personal financial situations, savings and confidence to make large purchases and investments.     


Advertisers are Doing Their Part to Jump Start the Economy as Two in Three (69%) Canadians Believe Advertisers Play an Important Role in Encouraging Consumer Spending

Wednesday, January 20, 2010

Toronto, ON – Advertisers are apparently doing their part to jump-start a sluggish economy, as two in three (69%) Canadians agree that ‘advertising plays an important role in encouraging consumer spending’, according to a new Ipsos Reid poll conducted on behalf of the Institute of Communication Agencies.     


Most (75%) Canadians Think a Retirement of Their Dreams is Out of Reach

Monday, January 18, 2010

Toronto, ON – Nearly all Canadians (90%) believe they’ll have enough income in retirement to cover their necessities, but just one quarter (25%) of Canadians believe they’ll have enough money to fulfill their dreams, according to the 20th annual Ipsos Reid RBC RRSP poll.     


RBC CASH Index: New year off to strong start: U.S. consumer confidence reaches highest level since September 2008

Thursday, January 14, 2010

New York, NY - After declining throughout much of 2009, American consumer confidence improved sharply this month, returning to levels not seen since the financial crisis began in September 2008, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Driven by the largest-single-month gain in expectations for jobs since the inception of the Index eight years ago, the RBC Index for January 2010 stands at 58.3, up 19.3 points from its December 2009 reading of 39.0.     


Most Think They Can’t Vacation for Less than $100 Per Person, Per Day

Friday, December 18, 2009

Toronto, ON – Despite the inclination to continue taking trips, the vast majority don’t believe this can be done for less than $100 per person, per day according to a new Ipsos Reid poll conducted on behalf of Trip Harbour. When asked how much they thought it would cost to vacation at a resort hotel in North America, six in ten (64%) thought it would amount to more than $100 per person, per day. Seven in ten (69%) thought a cruise vacation in the Caribbean would run a tab of more than $100 per day, while over eight in ten (84%) thought a cruise in Europe would cost more than $100 per day.     


Changing Conditions, Changing Traditions: Six in Ten (58%) Canadians say that Changes in the Economy Have Caused them to Re-evaluate This Year’s Christmas Spending or Traditions

Friday, December 18, 2009

Toronto, ON – The economy has taken its toll on many families this year to the extent that Christmas will be different for most, according to a new Ipsos Reid poll commissioned by World Vision Canada. Six in ten (58%) Canadians say that changes in the economy have caused them to re-evaluate this year’s Christmas spending or traditions.     


Fewer Canadians Planning and Saving for Retirement

Wednesday, December 16, 2009

Toronto, ON – Fewer Canadians are planning and saving for retirement this year, according to the 20th annual RRSP Poll conducted by Ipsos Reid for RBC. In fact, one in three (32%) Canadians have not started saving for retirement yet, compared to one quarter (24%) who indicate that this was the case in last year’s poll. Furthermore, nearly four in ten (36%) haven’t done any retirement planning or failed to plan for their retirement, down from 42% last year. The largest decrease in retirement planning is evidenced among those aged 55+, with significantly fewer (53%) doing (or having done) no retirement planning than last year (67%).     


RBC CASH Index: Season of good cheer: U.S. consumer confidence twice as strong as a year ago

Thursday, December 10, 2009

New York, NY - After sliding for much of the fall, consumer confidence climbed in the past month and is now more than twice as strong as it was a year ago, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Driven by a strong upswing in expectations for the near-term economic future, the RBC Index for December 2009 stands at 39.0, up 8 points from November's 30.2 reading. A year ago, in December 2008, the RBC Index stood at 15.3.     


Majority of British Columbians (82%) and Ontarians (74%) United in Opposition of Harmonized Sales Tax

Saturday, December 05, 2009

Toronto, ON – On July 1, 2010, the provincial governments of Ontario and British Columbia are planning to combine their respective provincial sales taxes (PST) with the federal goods and services tax (GST) to create a single, harmonized sales (HST). But according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National, a vast majority of British Columbians (82%) and Ontarians (74%) oppose their provincial government’s plans to harmonize the sales tax.     


One Half (47%) of Canadians Intend to Spend Less This Holiday Season than Last Year

Tuesday, December 01, 2009

Toronto, ON – The tough economic year appears to be having a profound impact on Canadians’ holiday-shopping intentions, with a new Ipsos Reid poll conducted on behalf of RBC indicating that one half (47%) of Canadians intend to tighten their purse strings this holiday season by spending less this year than they did last year. Conversely, nearly one half (45%) of Canadians expect to spend roughly the same amount of money that they spend last year, and one in ten (9%) think they’ll spend more when it’s all said and done.     


Canadians Hope For a Better 2010, But Shelve Holiday Spending, According to the New RBC Canadian Consumer Outlook Index

Tuesday, December 01, 2009

TORONTO, December 1, 2009 — RBC today established a new monthly benchmark index – the most comprehensive consumer index in Canada – describing Canadian consumers’ assessment of the economy and their personal financial situation. The inaugural RBC Canadian Consumer Outlook report found that more than three in five Canadians (62 per cent) expect the Canadian economy to improve over the next year, while only 14 per cent expect it to worsen. However, people are not as optimistic in the short term, and are tightening their belts over the holiday season: one half (47 per cent) plan to spend less this year than last year and one in five Canadians (18 per cent) will not buy any gifts at all. On average, Canadians expect to spend $1,218 on holiday purchases, including gifts, decorations and entertaining.     


Many Canadian Online Shoppers Taking Advantage of U.S. Black-Friday Deals

Tuesday, November 24, 2009

Toronto, ON – Many online Canadians are taking advantage of the official start of the American holiday-shopping season from the comfort of their own home, according to a new Ipsos Reid poll conducted on behalf of Visa. Six in ten (57%) Canadians have shopped online at a Canadian or American website in the last year, with one half (48%) shopping from a Canadian retailer and three in ten (29%) having made a purchase from an American website.     


Many Canadians Struggling to Put Their Money Where Their Mouth Is

Tuesday, November 17, 2009

Toronto, ON – The most frequently-cited financial priorities for Canadians include retirement savings (50%), home ownership (47%) and regular payments to reduce or eliminate debt (41%). But according to an Ipsos Reid poll conducted on behalf of RBC, many Canadians with these financial priorities are not putting their money where their mouth is.     


One Half (51%) of Canadians Aged 45+ Have Donated Less Money to Charity Because of Downturn

Thursday, November 12, 2009

Toronto, ON – One half (51%) of Canadians aged 45 or older have donated less money to charity as a result of the economic downturn, according to a new Ipsos Reid poll conducted on behalf of BMO Financial Group. The survey of Canadians aged 45 and older who have assets of at least $50K and who have donated charity in the past 12 months assessed attitudes towards charitable giving and philanthropy.     


RBC CASH Index: Consumer confidence drops sharply on weak economic news

Thursday, November 05, 2009

New York, NY - Consumer confidence fell across the board in the past month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The RBC Index for November 2009 stands at 30.2, down 21.6 points from October's 51.8 reading. Higher gas prices, slumping retail sales, volatile stock markets and continuing joblessness resulted in the sharpest one-month drop in consumer sentiment since last autumn's financial crisis.     


And The Debate Deficit over Federal Budget Deficit

Wednesday, November 04, 2009

Washington, DC – Even though the Federal budget deficit keeps growing at enormous pace, a new Thomson Reuters/Ipsos poll shows that most Americans don't rate it as the economic issue that they’re most concerned about or one that should be the priority of its elected leaders.     


Most (71%) Canadians Aware of Tax-Free Savings Accounts, One Quarter (24%) Have Opened an Account

Tuesday, October 27, 2009

Toronto, ON – Just 10 months following their inception, most (71%) Canadians have now heard of the new Tax-Free Savings Accounts that became available in January 2009, according to a new Ipsos Reid poll conducted on behalf of RBC. Conversely, one quarter (22%) of Canadians have not heard about them, while 6% don’t know if they are aware of them.     


Economic Conditions Causing One in Three (34%) Canadians to Save Less Money Than Before

Thursday, October 22, 2009

Toronto, ON – The current economic conditions appear to be hurting Canadians’ savings habits, according to a new Ipsos Reid poll conducted on behalf of RBC. One in three (34%) Canadians are saving less than before as a result of the economic environment, while just two in ten (19%) are saving more than before. One half (48%) says they’re saving about the same as before. In fact, fact the only group that says they are saving more (24%) than before, not less (22%), are Canadians aged 18 to 34.     


Canadians Embracing Tax-free Savings Accounts

Tuesday, October 20, 2009

Toronto, ON – Canadians are embracing the new tax-free savings accounts, with an Ipsos Reid/Investor Economics report revealing that as of June, 2009—just six months after Canadians began to be allowed to open TFSAs—about 1 in 5 households (21%) have opened a TFSA. According to the report, there are roughly 3.6 million accounts now open, holding $12.4 billion in assets.     


RBC CASH Index: U.S. consumer confidence bounces back in October but remains fragile

Thursday, October 08, 2009

New York, NY, October 8, 2009 - Propelled by diminishing concerns about current personal finances and job security, U.S. consumer sentiment reached a twelve-month high in October, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Gains were made in every facet of consumer sentiment, with overall consumer confidence climbing 11.8 points. As a result, the RBC Index stands at 51.8 this month, compared to 40.0 in September. This marks a 50-point improvement over the all-time low of 1.6 observed in February 2009.     


Hourly Hiring Managers Have Dim Holiday Hiring Outlook

Thursday, October 08, 2009

New York, New York – As the national unemployment rate creeps towards 10 percent, a new Ipsos Public Affairs poll conducted on behalf of Snagajob.com reveals that the outlook for those looking for hourly, seasonal jobs is dim, with the number of available positions being down more than forty percent from seasonal-hiring levels reported in 2007.     


The 2009 CSA Investor Index:

Monday, October 05, 2009

Toronto, ON – The 2009 CSA Investor Index, conducted by Ipsos Reid on behalf of the Canadian Securities Administrators, finds that while Canadians express optimism about their personal finances and confidence in their abilities as investors, most are not seeking information or advice about investing.     


British Columbians Bullish on Home Prices but Concerned About HST Impact

Monday, October 05, 2009

Vancouver, BC – Boosted by a slowly improving economic outlook and positive momentum in home sales, half (52%) of British Columbians expect home prices in their local community to increase in the next year, up significantly from one-in-five (20%) who said the same in January. This represents a major shift in consumer sentiment towards BC's housing market, exuding significant optimism as we move closer to 2010.     


Economy Not Stopping Canadians From Going Green

Friday, October 02, 2009

Toronto, ON – The second annual study of ‘Green’ Financial Services in Canada found that despite a decline in focus away from issues such as the environment, healthcare and education and sustained focus on the economy, Canadians are adopting more ‘Green’ financial services. These services include: ‘Green’ Auto Loans (preferential rates for the purchase of an energy-efficient vehicle), ‘Green’ Savings accounts (accounts earmarked for investing in energy-efficient companies), ‘Green’ Auto insurance (reduced rates for customers driving energy-efficient vehicles) and more. The results are taken from Ipsos-Reid’s ‘Green’ Financial Products and Services, which interviewed 2,209 Canadian adults in a comprehensive survey of the Canadian financial services market.     


Economic Crisis Has Made 8 in 10 Adults Aged 30+ More Eager to Provide Financial Protection for Their Family

Wednesday, September 23, 2009

New York, NY – Over eight in ten adults aged 30 and older (83%) agree that the economic crisis has increased their desire to provide financial protection for their family, according to a new survey of over 1,000 adults conducted by Ipsos Public Affairs on behalf of New York Life. A third (33%) strongly agree with this sentiment while 50% somewhat agree; just 15% say that they do not have an increased longing to provide their family with financial protection.     


One Year After Financial Collapse, Majority (60%) of Americans Think Compensation Received by Wall Street Executives is Unreasonable

Wednesday, September 16, 2009

Washington, DC–One year after the financial collapse of Lehman Brothers that contributed to the meltdown of the global financial system, a full majority of Americans (60%) think the compensation received by Wall Street Executives is "unreasonable" and that bankers have fared better than other people during the current financial crisis (56%).     


RBC CASH Index: Dog days: U.S. consumer sentiment flat at summer's end, according to RBC IndexPositive economic news and rising markets driving improved consumer confidence, but Jobs Index remains low

Thursday, September 03, 2009

New York, NY - Although consumers' hopes for their local economies and personal finances improved in the past month, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index rose by only 2.5 points to stand at 40.0 -- up from a 37.5 reading in August. While the Index reached its highest level since May, a close reading of the results finds consumers remaining cautious about economic recovery.     


Four in Ten (38%) Postsecondary Students Say Spending Money Won’t Last Past Christmas

Tuesday, August 18, 2009

Toronto, ON – University and college students are concerned about whether they’ll have enough money to get through the school year according to a new Ipsos Reid poll concerning student finances, conducted on behalf of RBC. The survey found that 43% of new college and university students and 35% of returning students think that they’ll only be able to stretch their spending money as far as the Christmas break, with 50% of all post secondary students expecting it to run out before the school year ends.     


RBC CASH Index: U.S. consumer sentiment rebounds from summer doldrums, according to RBC IndexDeclining expectations for the future drive drop in confidence

Friday, August 07, 2009

New York, NY - Led by rising investment confidence and expectations for the future, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index show a sharp upswing in consumer sentiment for August 2009, reversing the slide of the previous two months. The RBC CASH Index for August stands at 37.5, a 15.1 point increase from July's 22.4 reading. Although consumer sentiment remains volatile, the Index saw improvement in all four of its sub-indices, which measure consumers' views of current conditions, their expectations for the future and their confidence in investing and job security.     


Obama’s Approval Rating Holds Steady at 58%

Thursday, August 06, 2009

Washington, DC — After a noted decline last month, President Obama’s approval ratings have stabilized, with 58% saying that they approve of how he is handling his job, according to a new telephone poll of over 1,000 adults conducted by Ipsos Public Affairs. In contrast, 37% say that they disapprove of the President’s job performance.     


Ipsos Reid/Global News HST Poll

Thursday, August 06, 2009

Vancouver, BC     


Just 18% of Americans Give their Credit Card a Top Grade When it Comes to Offering Rewards

Tuesday, July 28, 2009

New York, NY – Thinking about the credit card they use most often, among all respondents who were able to give their credit card a grade in terms of the rewards it offers and the process they must go through when redeeming the rewards accumulated, the overall GPA is a 2.47, the equivalent of a C+, according to a new study conducted by Ipsos Public Affairs on behalf of US Airways, Barclaycard and MasterCard.     


RBC CASH Index: U.S. consumer sentiment continues downward slide, according to RBC CASH Index

Thursday, July 16, 2009

New York, NY - Led by a dramatic decline in the expectations of U.S. consumers for the near future of the U.S. economy, the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index show a marked downward shift for July 2009, continuing the slide begun last month. The RBC CASH Index for July 2009 stands at 22.4, an 11.9 point decline from June's 34.3 reading.     


Three in Ten (28%) Online Canadians Have Sent Money Electronically In the Last Year

Monday, June 22, 2009

Toronto, ON — Three in ten online Canadians (28%) have sent money to someone else online within the last year, either through a bank’s website or a third party, according to a new Ipsos Reid poll conducted on behalf of PayPal. Canadians aged 18 to 34 are much more likely (37%) to indicate that they have sent money electronically than those aged 35 to 54 (23%) or aged 55+ (26%). Interestingly, men (31%) are more likely than women (25%) to say the same.     


RBC CASH Index: U.S. Consumer Sentiment Sags in June but Expectations for the Future Improve

Thursday, June 11, 2009

New York, NY - Consumers' economic enthusiasm faded this month as the jobless rate reached a 26-year high, gas pump prices climbed almost daily and the initial fervor for the government's economic remedies waned, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


Canadian Employees Feeling Anxious and Less Motivated About Job

Wednesday, June 10, 2009

Toronto, ON - Signs of an economic recovery may be registering across the country, yet many Canadian employees remain concerned about losing their jobs. According to recent findings from Ipsos Reid’s Build a Better Workplace syndicated study, 22% of Canadian employees are very much concerned or somewhat concerned when asked “how concerned are you that you may lose your job or be laid off during 2009 because of the financial and economic crisis?.” This new figure measures employee concerns in the final days of May and is slightly down from the previous study in January when the national score was 24%.     


The Reputation of the United States of America

Thursday, June 04, 2009

For full results, please see above.     


One Quarter (25%) of Canadians are ‘Concerned’ About Their Children’s Ability to Manage Their Estate in the Future

Thursday, June 04, 2009

Toronto, ON — A new poll has revealed that one quarter (25%) of Canadians, overall, are ‘concerned’ with their ‘children’s ability to manage their estate in the future’. The poll, conducted by Ipsos Reid on behalf of the Bank of Montreal went on to interview over 500 Canadians who express this type of concern, and who also have an estate value of over $500,000. Among these Canadians, 22% said they were ‘very concerned’ and 78% were ‘somewhat concerned’ with their children’s ability to manage their estate later in life.     


The Global Agenda

Wednesday, June 03, 2009

For full results, please see above.     


The Consumer Pulse of the Global Economy

Tuesday, June 02, 2009

For full results, please see above.     


Downturn in the Economy Also Affecting Lottery Players

Monday, June 01, 2009

Calgary, AB – As the global economic crisis rages on, it appears that Americans are reducing their spending on lottery products as a method of cutting back personal expenses. A recent Ipsos survey conducted in March among lottery players indicated that nearly half (46%) have reduced their lottery spending, with 38% admitting to spending less on lottery games and 8% cutting them out entirely.     


Canadians Rebound from Economic Recession Funk: Highest Level of Economic Confidence Outlook Seen in 18 Years of Polling

Saturday, May 30, 2009

Toronto, ON — Canadians’ views on the economy have become more positive and the outlook for the future is more optimistic than at any point in the last two decades, according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television.     


The Economy Is Still The Chief Concern Of The Affluent

Wednesday, May 27, 2009

New York, NY – As a follow-up to its well-known and well-respected Mendelsohn Affluent Survey (currently being fielded for its 33rd consecutive year), Ipsos Mendelsohn recently conducted its quarterly online Barometer survey among affluent adults during April 2009. In it, some 1000 people in households with household incomes of $100,000 or more were asked to candidly assess and share their current concerns and opinions about the changing world around them.     


Six in Ten (60%) Canadians Keeping a Closer Eye on Monthly Expenditures

Monday, May 25, 2009

Toronto, ON – Six in ten (60%) Canadians are keeping a closer eye on their monthly expenditures, according to the findings of an Ipsos Reid poll conducted on behalf of RBC. As a result of the current economic climate, a majority (57%) of those watching their expenses more closely are considering making changes to their consumption habits, ranging from the brand of household cleaners they use to their banking services. Conversely, four in ten (40%) Canadians say that they have not made any changes to their spending behaviour.     


A Majority of Fire Departments Believe That if the Economic Crisis Continues, It Will Negatively Affect Their Ability to Serve Their Community

Tuesday, May 19, 2009

New York, NY – Fire departments across the country face a variety of challenges – from budget cuts to staffing issues – and the current economic crisis in only exacerbating these problems, according to a new study conducted by Ipsos Public Affairs on behalf of the Fireman’s Fund Insurance Company. The study, “Supporting Safer Communities: A National Firefighter Survey,” found that a majority of departments (56%) fear that if the economic crisis continues into next year, that it will negatively impact their ability to serve their community. Fortunately, though, only 17% of departments feel that the quality of service that they provide has declined due to the economy.     


As Household Budgets Tighten, British Columbians Look to New Mortgage Options

Thursday, May 07, 2009

Vancouver, BC - A new Ipsos Reid poll conduced on behalf of Prospera Credit Union reveals that three-quarters (75%) of British Columbians agree they are paying closer attention to a household budget than ever before. Agreement is highest among residents with children at home (84% agree).     


RBC CASH Index: Consumer Confidence Rises for Third Consecutive Month

Thursday, May 07, 2009

New York, NY - Driven by reduced concern about current economic conditions and diminishing fears of job loss, U.S. consumer sentiment continued to rebound this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


Americans Are More Likely to Be Concerned if Their Social Security Number Were to Be Stolen Than Their Wallet or Laptop

Thursday, May 07, 2009

New York, NY – When asked which of three personal items they would be most concerned about being stolen if someone were to break into their home, three in five (58%) select their Social Security number over their wallet or purse (24%) or their laptop (9%), according to a recent poll conducted by Ipsos Public Affairs on behalf of ID Analytics. In fact, Americans across demographic groups are more likely to say that they would be more concerned about their Social Security number being stolen over their wallet or purse or laptop. This importance placed on protecting one’s Social Security number reflects Americans’ concern about identity theft.     


Six in Ten (62%) Boomers Say Debt Repayment a Top Priority, Double the Percentage from Six Months Ago

Thursday, May 07, 2009

Toronto, ON – According to an Ipsos Reid poll conducted on behalf of RBC, six in ten (62%) Canadian boomers between the ages of 50 and 69 say that ‘regular payments to reduce or eliminate debt’ is a top (ranked 1-3 out of 10 items) priority. Further, a similar (61%) proportion of boomers say that ‘retirement savings’ is a top priority, placing it well ahead of other possible priorities including ‘saving for a rainy day’ (48%), ‘keeping their head above water’ (35%), and ‘home renovations’ (29%).     


Charitable Giving in BC

Tuesday, May 05, 2009

Vancouver, BC - A new Ipsos Reid survey of the BC public reveals that British Columbians have once again opened their wallets to support the many charities in the province (84% made a donation in 2008). However, current economic conditions are dampening prospects for donor dollars in the coming year; 32% of those surveyed are “less likely” to make a donation in 2009, and 24% of donors intend to give less money than they did in 2008.     


Consumers Sacrifice New Products and Usual Brands During Economic Downturn

Thursday, April 30, 2009

New York, NY – Consumers around the world are more wary of trying new consumer goods products when they sense the economy is slowing down. This is the finding of a recent Ipsos Marketing, Consumer Goods study on global consumer attitudes and behavior that covered 18 countries around the world. In fact, more than half of global consumers shy away from new grocery, personal and household products during an economic downturn.     


Half (51%) of Cardholders Indicate that they Will Spend Less on Credit Cards over the Next Six Months. One Quarter (24%) Say ‘Much Less’

Tuesday, April 28, 2009

Toronto, ON – It appears that when it comes to credit cards, many Canadians are cutting back. According to a new study conducted by Ipsos Reid, the impact of the economic recession is causing many Canadians to reconsider how they use their credit cards.     


Canadians Split 50/50 on Simply Letting Car Companies Go Bankrupt

Saturday, April 11, 2009

Toronto, ON – Canadians are supportive of lending a hand to the ailing auto industry for the time being, but if they can’t get the industry back on track Canadians believe enough is probably enough.     


RBC CASH Index: U.S. Consumer Confidence Rebounds in April, Boosted by Solid Increase in Expectations for the Future

Thursday, April 09, 2009

New York, NY - Reversing seven months of crumbling confidence, Americans' economic enthusiasm rallied this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which posted its first significant improvement since September 2008. Overall consumer confidence advanced 30.1 points, bringing the RBC CASH Index to 38.3 in April, compared to 8.2 in March.     


Amid Barrage of Bad News, Most (83%) Canadians Remain ‘Optimistic’ About Canada

Monday, April 06, 2009

Toronto, ON – Amid a barrage of bad-news stories dealing with gloomy economic forecasts, deep deficits and job losses, even in this time of recession Canadians remain optimistic, according to a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global National.     


Poll of American Taxpayers Points to Poor Understanding of Laws that Could Affect their Liability

Thursday, April 02, 2009

New York, NY – As the deadline for filing their 2008 income taxes approaches, many Americans may be missing out on credits and deductions due to their lack of familiarity with the tax system and tax law changes, according to a new study conducted by Ipsos Public Affairs on behalf of H&R Block.     


The Gathering Storm: A World Public Opinion Analysis Primer on the Eve of the April 2, 2009 G-20 Meeting Available from Ipsos

Tuesday, March 31, 2009

Washington, DC—A major analysis of world public opinion was released today by Ipsos— the worlds third largest market and opinion research company—on the eve of the April 2, 2009 G-20 meeting in London, England.     


Prospects for a Summer Job Look Tough as Hiring Managers Scale Back Their Seasonal Workforce

Wednesday, March 25, 2009

New York, NY – As the unemployment rate continues to rise due to economic recession, a new Ipsos Public Affairs poll conducted on behalf of SnagAJob.com has revealed that summer jobs for students might be hard to come by this year as nearly one half (46%) of hourly hiring managers with responsibility to recruit summer employees indicate that they will not be hiring this summer.     


Most (95%) Potential Homebuyers Say Finding a Home with Low Energy Consumption is an ‘Important’ Consideration

Wednesday, March 25, 2009

Toronto, ON – Three in (27%) ten Canadians say that they’re at least ‘somewhat likely’ to purchase a home in the next two years, according to an Ipsos Reid poll conducted behalf of RBC, and most (95%) of these potential homebuyers say that finding a ‘home with low energy consumption’ is an ‘important’ (54% very/41% somewhat) consideration.     


While Ontario Contractors’ Outlook is Cautious for 2009, Most (75%) Say They’re In a Strong Financial Position to Weather Economic Storm

Tuesday, March 24, 2009

Toronto ON - According to a ground breaking survey of more than 1000 non-residential contractors in Ontario conducted by Ipsos Reid on behalf of the Ontario Construction Secretariat, Ontario’s contractors benefited from another strong year in construction in 2008 with nearly one half (45%) reporting they conducted more business in 2008, compared to 2007. The record-breaking year for many firms across the province has the majority of firms in a good financial position to weather the current economic situation, as two-thirds (75%) of firms rate their overall financial health as ‘very strong’ (29%) or ‘strong’ (46%) in early 2009.     


RBC CASH Index: U.S. Consumer Confidence Weak, But Ticks Up Slightly

Thursday, March 12, 2009

New York, NY - Despite mounting job losses and a stock market spiraling toward a 12-year low, U.S. consumer sentiment edged up this month according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found that consumer sentiment remained very low, but stable. As a result, the overall RBC CASH Index stands at 8.2 for March 2009, up slightly from 1.6 in February, the lowest level on record since the inception of the Index in 2002.     


Two in Three (65%) Say Current Housing Market is a Buyer’s Market

Wednesday, March 04, 2009

Toronto, ON – Opportunity awaits as two in three (65%) Canadians believe the current real-estate market in Canada is a buyer’s market, according to the 16th Annual RBC/Ipsos Reid Housing Poll. Nearly three in ten (27%) say they’re ‘likely’ (9% very/18% somewhat) to purchase a home within the next two years’, up 4 points from last year and the largest single-year increase since 2001. The proportion that says they’re ‘very likely’ to purchase a home is up from 7% last year to 9% this year. But Canadians are split on whether buying conditions will change to be more favourable within the next year, such that it makes more sense to wait until next year (52%) or buy now (48%).     


As RRSP Deadline Approaches, More Canadians Poised to Contribute, But Many Existing Contributors Likely to Scale Back Their Contributions

Wednesday, February 25, 2009

Toronto, ON — As the RRSP deadline for the 2008 tax year quickly approaches, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television reveals that while there will likely be more contributors to RRSPs this year over last, many existing contributors are poised to scale back the amount of their contributions.     


Travelers’ Cost Savings Techniques Challenge Industry

Tuesday, February 17, 2009

New York, NY – Fasten your seatbelts as the travel industry is facing strong headwinds. According to a recent survey conducted among U.S. adults by Ipsos’ Travel and Tourism division, both business and leisure travel are expected to see deepening shrinkage in 2009. The survey shows four in ten (39%) business travelers are saying that the financial crisis will cause them to reduce their overall business trips and/or expenditures, and just over half (52%) of leisure travelers plan to reduce their overall leisure trips and/or expenditures, compared to 2008.     


British Columbians Expect Home Prices to Continue Dropping In 2009, But Outlook Is Improving

Thursday, February 12, 2009

Vancouver, BC – According to the recently released Ipsos Reid BC Home Buyers report, four-in-ten (42%) British Columbians expect housing prices to be lower in twelve months, down from 57% in November. Overall, British Columbians are forecasting a 3.0 percent average drop in home prices in their community, an improvement from the end of 2008 when a 6.7 percent decline was projected. Three-in-ten (32%) predict prices will remain the same while two-in-ten (20%) predict prices will be higher.     


One Quarter (24%) Of Canadian Workforce Concerned About Holding On To Their Jobs

Monday, February 09, 2009

Toronto, ON - Does the current economic crisis have Canadian employees worried about their jobs? The short answer is yes! According to Ipsos Reid’s Better Workplace Syndicated Study on employee relationship management, 24% of Canadians said they were very much concerned or somewhat concerned when asked “how concerned are you that you may lose your job or be laid off during 2009 because of the recent market melt-down?”     


Canadians to Opposition Parties: Vote For the Budget

Tuesday, January 27, 2009

Toronto, ON – As Canadians face the prospect of another showdown in parliament over the budget – deemed a matter of confidence that could cause the government to fall and have the Governor General ask a coalition to form the government or call an election– a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television has revealed that most Canadians are looking to avoid a situation that will put the Governor General in this position.     


Looking Ahead to the Budget, Canadians Most Supportive of Spending Cuts (62%) and Deficits (52%), Not Tax Hikes (18%)

Monday, January 26, 2009

Toronto, ON – As Canadians await the presentation of the budget on Tuesday, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television reveals that Canadians are most supportive of spending cuts (62%) and deficits (52%), but few (18%) support an increase in taxes.     


Majority (53%) Sides With Running Major Deficit of at Least $30 to $40 Billion in Coming Budget to Stimulate Economy

Saturday, January 24, 2009

Toronto, ON – As speculation mounts that Finance Minister Jim Flaherty’s budget next week will post a deficit of $34 Billion in 2009 and another $30 Billion next year in order to spur a flagging economy, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television reveals that a slim majority (53%) of Canadians believe the government must run a major deficit of at least $30 to $40 Billion in order to ‘stimulate the economy and get us out of this recession’.     


Current Economic Conditions Are Already Impacting Banking And Finance Activities of Canadians Aged 25 to 54

Wednesday, January 07, 2009

Vancouver, B.C. — A new Ipsos Reid poll conducted on behalf of Coast Capital Savings shows that current economic conditions have had a financial impact on most Canadians aged 25 to 54 with a chequing and/or savings account. Between one-third and two-thirds of Canadians agree that they are doing each of the following banking and finance related activities specifically because of the state of economic conditions:     


Global Economic Meltdown: Systemic Shock

Tuesday, December 23, 2008

For full results, please see attached.     


New Tax-Free Savings Account Unlikely to Reduce RRSP Contributions This year

Wednesday, December 17, 2008

Ottawa, ON – The 19th annual Ipsos Reid/RBC RRSP poll has revealed that the new tax-free savings accounts introduced by Finance Minister Jim Flaherty will not have a great impact on the amount of money Canadians will contribute to their RRSPs this year, as only 8% of those who are aware of the new TFSA and plan to invest in a tax-free savings account plan to reduce their RRSP contributions as a result.     


RBC Cash Index: U.S. Consumer Confidence Hovers Near Six-year Low

Friday, December 12, 2008

New York, NY - Consumer sentiment plunged to a near all-time low as Americans continued to be bombarded with bleak economic news, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


Travel Market in the United States Heading South in 2009?

Thursday, December 04, 2008

New York, NY – A recent Ipsos poll conducted among U.S. adults has taken a look at the impact the current economic crisis in the United States is having on business and leisure travel across the country. The immediate impact is noticeable, and a continuation of the crisis into 2009 could see more leisure and business travelers significantly revising their plans.     


Majority (56%) of Canadians Believe Most of Doom and Gloom Expressed on Economy by Supposed Experts and in Reports is Really Exaggerated

Monday, December 01, 2008

Toronto, ON – With a backdrop of encouraging signs released during the week, including solid retail spending numbers from September that advanced almost three times as much as economists expected, inflation nose-diving with prices in October dropping more sharply on the month than at any time in the past 50 years, an OECD projection that indicates Canada is likely in a technical recession right now but will weather a mild consequence until the summer, and five straight days of stock market gains, a new Canwest News Service/Global National/Ipsos Reid survey conducted during this timeframe appears to give credence to the view held by a majority of Canadians (56%) who ‘agree’ (20% strongly/37% somewhat) that most of the doom and gloom being expressed on the economy by supposed experts and in reports is ‘really exaggerated’.     


British Columbians Expect Home Prices to Keep Falling, Say It’s Not a Good Time To Sell

Wednesday, November 19, 2008

Vancouver, BC – The BC Home Buyers report, a new Ipsos Reid study, shows that 78% of British Columbians say it’s currently not a good (“not very good” or “not good at all”) time to sell a home. Nearly six-in-ten (57%) expect housing prices to be lower in a year’s time. Overall, British Columbians are forecasting a 6.7 percent decline in home prices in their community.     


Majority (57%) of Canadians Pull Back on Normal Spending Habits as Assessment of Current Economy Tumbles 20 points (73% to 53%)

Saturday, November 15, 2008

Toronto, ON – As the leaders of the G-20 meet in Washington to discuss the current economic meltdown and global financial crisis, a new Ipsos Reid poll conducted on behalf of Canwest News Service and Global Television has revealed that most Canadians are pulling in their horns, and many workers are becoming nervous in their place of employment.     


RBC Cash Index: U.S. Consumer Sentiment Remains Under Siege After Plunging in October

Thursday, November 13, 2008

New York, NY - Although energy prices have declined sharply, consumer sentiment remains under siege due to persistent negative forces ranging from the escalating job crisis to the prolonged housing debacle and the growing credit crunch, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


A Quarter of American Homeowners Are Delaying the Purchase of a New or Existing Home Due to the Current Economic Climate

Wednesday, October 29, 2008

New York, NY (Oct. 29, 2008) – Over a quarter of homeowners (27%) say that the current U.S. economic environment is causing them to put their plans on hold for the purchase of a new or existing home, according to a new Ipsos Public Affairs poll conducted on behalf of Realogy.     


Despite Market Turbulence and Economic Turmoil, Housing Purchasing Intentions in Canada Hold Steady

Wednesday, October 29, 2008

Toronto, ON – According to a new Ipsos Reid poll conducted on behalf of RBC in October, despite the turbulence and the turmoil of the current economic crisis, housing purchasing intentions are holding steady. Twenty-two percent (22%) of Canadians say they are ‘likely’ (7% very/15% somewhat) to purchase a home within the next two years, down only 1 point since January of this year.     


RBC Cash Index: U.S. Consumer Confidence Experiences Largest Single Month Decline, as Americans' Expectations for the Future Plummet

Thursday, October 09, 2008

New York, NY - The implosion of Wall Street and the spreading economic crisis have taken a heavy toll on consumers, driving their confidence back down after a brief rally the past two months. According to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, consumer confidence dropped 32 points in October - the largest single-month decline in overall sentiment since the Index began in January 2002.     


Despite Massive Market Sell-Offs, Canadian Confidence in Economy Holds Steady

Saturday, October 04, 2008

Toronto, ON – Amidst severe economic turmoil and massive market sell-offs in Toronto and around the world, the collapse of banks and financial institutions in the U.S. and abroad, a squeeze on credit availability and a controversial bail-out plan by the U.S. government, a new Ipsos Reid poll conducted on behalf of CanWest News Service and Global National finds that Canadians’ confidence in their economy is still relatively strong and stable.     


Despite Recent Economic Turmoil, Almost Half (48%) of Entrepreneurs Believe it’s a Good Time to Grow

Wednesday, September 24, 2008

Toronto, ON – According to a new Ipsos Reid poll, a majority of small business owners do not appear to be overly worried by the current state of the economy. While nearly one half (46%) describes the economy in a negative way, four in ten (36%) describe Canada’s economy in a positive way, and another 21% would describe it using a neutral assessment of ‘stable’.     


Online Canadians Very Interested in Downloading Online Coupons for Life’s Necessities

Monday, September 15, 2008

Calgary, AB – A new study released by Ipsos Reid examining online coupons has found that online Canadians are interested in downloading coupons or money off deals from the Internet. In particular, high levels of interest are exhibited for those items that could be considered as more of a necessity. Over one-half of survey respondents stated that they would be 'extremely likely' or 'very likely' to download a coupon for gasoline (58%) or groceries (54%). These results are perhaps not that surprising given that for many online Canadians these two categories represent a large proportion of weekly expenditures and have increased rapidly in the past few years.     


RBC CASH Index: U.S. Consumer Sentiment Improves, Driven By Strong Increase In Expectations For The Future

Friday, September 12, 2008

New York, NY - Although the calendar indicates the end of summer is quickly approaching, it appears consumer confidence may be heating up, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which advanced for the second consecutive month.     


Most University Students Budget for the School Year, Yet Money is Still Tight

Tuesday, September 09, 2008

Toronto, ON – As post-secondary students make their way back to campus for a new year of academic challenges, they are also getting ready for the financial challenges of the year ahead. In fact, eight in ten (79%) plan on budgeting their spending and most (73%) say they stick to their budgets. Nonetheless, many will be unable to stick their budgets, and nearly half (45%) of those who don’t say it’s because unexpected expenses derailed their financial plan. This is according to RBC’s Student Finance Opinion Poll conducted by Ipsos-Reid.     


Two in Three Working Americans (65%) Are Happy With Their Job

Friday, August 29, 2008

New York, NY – Nearly two thirds of Americans (65%) say they are happy with their current job, according to a new Ipsos poll conducted on behalf of SnagAJob, an hourly employment website and resource. The proportion of happy workers has increased by four percentage points from the 61% recorded a year ago. Only 6% say they are unhappy and the remaining 30% have neutral feelings.     


RBC Cash Index: U.S. Consumer Confidence Stops Free Fall

Thursday, August 07, 2008

New York, NY - Tumbling oil prices and a rebounding stock market appear to have placated Americans' economic jitters, resulting in a mid-summer halt in the downward spiral in consumer confidence that has persisted throughout 2008, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


AP/Ipsos Poll: Sour Public Gives Bush, Congress Record Lows

Tuesday, July 15, 2008

The Topline results for this poll are now available for download.     


Four In Five (81%) Canadians Are Interested In Learning More About “Green” Financial Products And Services

Wednesday, July 09, 2008

Toronto, ON – It appears that when it comes to their finances, Canadians are ready to go “green”. According to a new study conducted by Ipsos Reid, the trend toward environmental awareness and responsibility is spilling over into new areas, including Canadians’ preferences with their banking.     


RBC Cash Index: Drumbeat Of Bad News Continues To Drive Consumer Sentiment Down

Thursday, July 03, 2008

New York, NY - Soaring gas and food prices and a stock market that just endured its worst June performance since the Great Depression are draining consumers' wallets as well as their confidence, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


Six in Ten Canadians (63%) Unaware That the Canada Pension Plan Was Successfully Reformed Ten Years Ago

Monday, June 23, 2008

Toronto, ON – It appears that Canadians are not as well-informed as they perhaps could be when it comes to the Canada Pension Plan. According to a new poll conducted by Ipsos Reid on behalf of the Canada Pension Plan Investment Board, six in ten Canadians (63%) are unaware that the Plan was successfully reformed ten years ago.     


AP/Ipsos Poll: Most Say US Heading In The Wrong Direction; Economy Gets Biggest Blame

Thursday, June 19, 2008

The Topline results for this poll are now available for download.     


RBC CASH Index: Consumer Confidence Continues Its Slump As Financial Worries Mount

Thursday, June 05, 2008

New York, NY - U.S. consumer confidence eroded this month as Americans' worries over every facet of their financial situation mounted, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.     


Canadians Living on the Edge with their Finances

Wednesday, May 21, 2008

Toronto, ON – With talk of a recession brewing south of the border, translating into an uncertain economic future for Canada, a new Ipsos Reid poll conducted on behalf of RBC finds that many Canadians are living on the edge when it comes to their finances and the amount of savings they have to weather a possible storm. Only one quarter (22%) of Canadians say that the current economic environment is impacting their savings habits to the extent that they are saving more than before, suggesting that an economic downturn could leave many with no financial reserves to cope with a downturn. On the flip side, just four in ten (37%) say they’re spending less than before. Four in ten (43%) are spending the same amount as before, while two in ten (20%) are actually spending more.     


Americans’ Attitudes toward Life Insurance

Thursday, May 15, 2008

New York, NY – According to a new Ipsos survey conducted on behalf of ING about American attitudes concerning life insurance, out of 15 scenarios "having your accumulated savings stolen because of identity theft or fraud" (50%) and "your death or the death of your spouse or partner" (45%) are the two events which would have the most extremely negative impact on a family's financial health and future.     


Reputation Foreclosure: Favorability Towards Banking Sector Tumbles Amidst Credit Crunch

Wednesday, May 14, 2008

In the most recent March wave of the bi-annual I-Rep American Public—the Ipsos Public Affairs Corporate Reputation Syndicated Tracker—only 43% expressed a favorable opinion of the banking sector (down seven percentage points from August, 2007) with the mortgage lending industry reputation seen favorably by a mere 16%     


Leadership Among North American Executives

Monday, May 12, 2008

Vancouver, BC – A new Ipsos Reid poll conducted on behalf of the Refinery Leadership Partners Inc. finds that most senior executives in Canada and the United States take a very favourable view of their performance, with three-quarters (74%) rating their “overall performance as a leader” as better than that of other executives in their industry. Favourable perceptions extend to more specific areas of performance as well, including 89% saying they are doing better than others when it comes to “willingness to collaborate with others on their team”, 86% saying they are doing better than others when it comes to “ability to collaborate with others on their team”, 79% saying they are doing better than others when it comes to demonstrating “awareness of the issues and challenges facing their employees”, and 64% considering their “commitment to their own leadership development” to be better than other executives in their industry. The high numbers suggest senior executives may have an overly high estimation of their leadership abilities as not everyone can be performing better than everyone else.     


While Recession Fears Grow, Job Anxiety Remains Low

Saturday, May 10, 2008

Ottawa, ON – Increased media speculation of a recession appears to be fuelling Canadians’ fears of a looming recession, with a new Ipsos Reid poll conducted exclusively on behalf of CanWest News Service and Global Television revealing that nearly one in four Canadians (22%, up 9 points since February) believe the Canadian economy is headed for recession. Recession fears are greatest in Ontario (30%) and Quebec (22%).     


RBC CASH Index: U.S. Consumer Sentiment Inches Up After Six Months Of Declining Confidence

Friday, May 09, 2008

New York, NY - Americans' economic enthusiasm rallied slightly this month, increasing nearly 10 points and reversing six straight months of declining confidence, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 consumers earlier this week, found respondents more positive about their future economic prospects, but still worried about job security. As a result of these mixed attitudes, the overall RBC CASH Index, released today by RBC, stands at 39.0 for May, up from its previous all-time low of 29.5 in April.     


Jackpot! Even if They Won the Lottery, Majority (53%) of Canadians Would Continue to Work

Friday, April 25, 2008

Toronto, ON – It appears that Canadians’ “Happy Dance” doesn’t necessarily involve tangoing past the boss, with a new Ipsos Reid poll of Canadian workers conducted on behalf of RBC revealing that just one third (35%) of Canadians would quit their current job and retire immediately upon winning a lottery jackpot of $5 million. By comparison, the estimated jackpot for Super 7 on Friday, April 25, is $17 million.     


Nearly Half (45%) Of Canadians Only Buy U.S. Dollars When They Need To

Thursday, April 24, 2008

Toronto, ON – When it comes to how they buy their U.S. dollars, nearly half (45%) of all Canadians who use the currency in other countries say that they purchase whenever they need some, regardless of the exchange rate. According to the recent poll conducted by Ipsos Reid on behalf of RBC, only three in ten (32%) purchase their U.S. dollars when they think the exchange rate is favourable. Interestingly, one in five (19%) Canadians who use the U.S. dollar in other countries don’t buy the currency before they go.     


Only Four In Ten (39%) Canadians Support Seal Hunt

Saturday, April 19, 2008

Toronto, ON – Following last week’s news coverage of the seal hunt in Atlantic Canada, coupled with public relations nightmares for the Canadian Government and pressure from the international community to put an end to the hunt, a new Ipsos Reid poll finds that only four in ten (39%) Canadians support (17% strongly/22% somewhat) the commercial hunting of seals off Canada’s Atlantic Coast.     


RBC CASH Index: Consumers Grim As Expectations For Future Financial Conditions Continue To Deteriorate

Friday, April 11, 2008

New York, NY — Pessimism among U. S. consumers continues to spread as Americans' sentiments concerning the future turn particularly gloomy, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey found that while consumer attitudes regarding current conditions and investments show signs of stabilizing, Americans' confidence in future personal financial conditions continue to weaken. As a result, the overall RBC CASH Index, released today by RBC, dropped to an all-time low this month since its inception in 2002 to 29.5, compared to 33.1 in March.     


ING Retirement Number Study

Monday, March 17, 2008

New York, NY – According to a new Ipsos survey conducted on behalf of ING, Americans view numbers relating to their sense of identity and their closest personal relationships as being most important. The numbers most commonly mentioned as being significant are their own birthday (cited by 26% of respondents) or someone else’s birthday (22%). Other types of numbers frequently mentioned include a Social Security number (16%), a wedding anniversary (16%), a phone number (13%) and the number of children or siblings in one’s family (12%).     


RBC CASH Index: Consumer Sentiment Continues Downward Trend, Driven By Steep Decline In Future Expectations

Friday, March 07, 2008

New York, NY — Confronted with falling housing values, rising foreclosures and oil prices spiking above $100 a barrel, the mood of the U.S. consumer darkened considerably this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Led by a sharp drop in consumers' optimism for the future, the overall RBC CASH Index, released today by RBC, stands at 33.1 for March 2008, compared to 48.5 in February.     


RBC CASH Index: Consumer Confidence Drops To Lowest Level Ever On Recession Fears

Friday, February 08, 2008

Washington, DC — Recent comments by President Bush about signs of weakness in the domestic economy, further rate cuts by the Federal Reserve and poor jobs data have taken a toll on consumer confidence. Consumer sentiment as measured by the latest RBC CASH (Consumer Attitudes and Spending by Household) Index has dropped to the lowest levels since the CASH Index was created six years ago. The overall RBC CASH Index, released today by RBC, stands at 48.5 for February 2008, almost eight points below January's 56.3 level.     


Women And Home Ownership Poll

Thursday, January 31, 2008

Calgary, AB – An Ipsos-Reid poll commissioned by TD Bank Financial Group provides new insights into the home purchases made by individual Canadian women. The January poll queried Canadian women who are aged 20 to 45, own a home and made this purchase without a spouse or common law partner.     


Eighty Seven Percent Of Canada’s Small And Medium Sized Retailers Victimized By Crime In The Past Year

Wednesday, January 30, 2008

Toronto, ON – Findings from a new Ipsos Reid survey conducted on behalf of the Retail Council of Canada and Royal Bank of Canada indicate that the majority of small and medium-sized retail business owners in Canada (87%) have been subject to some form of retail crime in the past 12 months. While many small to medium sized business owner have experienced shop theft (68%), other types of retail crimes such as fraud (50%), employee theft (35%) or even intrusion (23%) are also prevalent.     


Even With Enough Money To Retire, Most (82%) Canadians Would Choose To Work

Tuesday, January 29, 2008

Toronto, ON – A new Ipsos Reid poll conducted on behalf of RBC finds that even if they had enough money to retire, most (82%) Canadians would still continue to work. However, it appears that the nature of that work would likely change, with a majority (53%) of Canadians indicating that they would work part-time or occasional hours as opposed to continuing to work full time (29%). Just 18% of Canadians would immediately retire if they had enough money to do so.     


As Premiers Meet With Prime Minister, Most Canadians (84%) Say Economy In Good Shape For Now

Saturday, January 12, 2008

Toronto, ON – On the heels of a meeting between the provincial premiers and the Prime Minister at his 24 Sussex residence, a new Ipsos Reid poll conducted exclusively for CanWest News Service and Global Television finds that most Canadians (84%) describe the state of the economy right now as being either ‘good’ (67%) or ‘very good’ (17%). On the other hand, some say the state of the economy is ‘poor’ (13%) or ‘very poor’ (2%). However, looking ahead to the future, two thirds (63%) of Canadians are predicting an economic slowdown.     


RBC CASH Index: Post-Holiday Blues Send Consumer Confidence To Lowest Level In Six Years

Friday, January 11, 2008

Washington, DC — Instead of bringing consumers a sense of renewed optimism, the New Year brought a severe case of post-holiday blues which have taken a serious toll on consumer sentiment, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. Consumer confidence fell across the board and Americans' expectations for the future dipped into negative territory, according to the survey of 1,027 Americans taken earlier this week. As a result, the overall RBC CASH Index, released today by RBC, stands at 56.3 for January 2008, more than nine points below December's 65.9 level.     


Majority (60%) of RRSP Investors Not Worried About Market Fluctuations

Friday, December 14, 2007

Toronto, ON – It appears that most Canadians are remaining calm during the recent bouts of market volatility, with the results of a new Ipsos Reid poll conducted on behalf of RBC revealing that a majority (60%) of RRSP investors are not worried about the impact of market fluctuations on the value of their RRSPs. But among those four in ten (40%) who are concerned, the majority (54%) have not made any changes to their investments to address their concerns.     


Seven in Ten (72%) ‘Concerned’ About Falling Victim to Identity Theft

Thursday, December 13, 2007

Toronto, ON – A new Ipsos Reid poll conducted on behalf of Capital One reveals that a strong majority of Canadians continue to worry about identity theft. In fact, nearly three quarters (72%) of Canadians are ‘concerned’ about becoming a victim to identity theft, while just three in ten (28%) are not concerned about the possibility of this occurrence.     


RBC CASH Index: Consumer Confidence Remains Unchanged From November Collapse

Friday, December 07, 2007

Washington, DC — Although the holiday season has arrived, U.S. consumers are not feeling very merry, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,009 Americans earlier this week, found that consumer sentiment remained low, but stable, following a significant drop in November. While Americans' expectations for future prospects and their confidence in jobs improved slightly, their evaluations about current conditions and investments continued to decline. As a result of these mixed sentiments, the RBC CASH Index for December 2007 stands at 65.9, compared to 64.0 in November.     


Four In Ten (39%) More Likely To Travel Outside Of Canada Because Of Strong Dollar

Wednesday, December 05, 2007

Toronto, ON – Taking advantage of the strength of the Canadian dollar, a new Ipsos Reid poll conducted on behalf of Expedia.ca reveals that four in ten (39%) Canadians are either ‘much more’ (20%) or ‘somewhat more likely’ (19%) to travel outside of Canada this holiday season or in the new year, but six in ten (61%) say that the dollar’s strength hasn’t made any difference on their likelihood of taking a vacation this winter, perhaps as a result of already having made plans to vacation.     


Majority (54%) of Canadians Say They’re ‘Spenders’, Not ‘Savers’ (46%)

Tuesday, November 27, 2007

Toronto, ON – A new Ipsos Reid poll released today and conducted on behalf of ING DIRECT reveals that a majority (54%) of Canadians who have a bank account say that they would classify themselves as a ‘spender’, while a minority indicate that they are ‘savers’ (46%) by nature. This might not be surprising, however, considering that four in ten (39%) Canadians do not have a favourite technique or habit to save. But other Canadians indicate that they save in a variety of different manners, including regular deductions to an RRSP account (22%), a change jar (17%), or automatic deductions to a savings account (16%) among other tactics.     


British Columbians Enjoying Rise In The Canadian Dollar's Value

Wednesday, November 21, 2007

Vancouver, BC — With the recent surge of the Canadian dollar relative to the U.S. currency, Ipsos Reid in partnership with Business in Vancouver commissioned a study that revealed British Columbians are resoundingly positive about the impact on Canadian consumers, but are mixed with respect to the perceived impact on Canadian businesses. In contrast, most believe the current situation negatively impacts businesses and consumers south of the border. What is also very clear is that a significant number of BC residents are more likely to shop and vacation in the U.S. as a direct result of recent changes to the exchange rate.     


The Good, Retired Life

Tuesday, November 20, 2007

Toronto, ON – According to a recent poll conducted by Ipsos Reid on behalf of RBC, while a slim majority (56%) of individuals approaching retirement believe that their quality of life will get better once they retire, eight in ten (79%) current retirees indicate their quality of life was improved once they retired. These findings suggest that retired life is even better than individuals might have originally predicted.     


New Canadians Outline Their Financial Goals For The Next Year

Friday, November 16, 2007

Toronto, ON – New Canadians appear to have the future wellbeing of their children at the top of their minds, with the results of an Ipsos Reid poll conducted on behalf of RBC revealing that despite the fact that seven in ten (70%) are still focusing on having enough money to pay for their daily expenses, nearly one half (46%) of new Canadians identify saving for their children’s education as one of their financial goals over the next twelve months.     


RBC CASH Index: Consumer Confidence Plummets In The Face Of Gas Price Hikes And Credit Crunch

Friday, November 09, 2007

Washington, DC — U.S. consumer confidence reached its lowest level in more than two years this month amid concerns over record-high oil prices, continued trouble in the housing market and higher inflation, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,005 Americans this week. Although consumer attitudes deteriorated across the board, the substantial drop in expectations contributed heavily to the sizeable decline in the overall index. As a result, the overall RBC CASH Index for November 2007 stands at 64, down more than 16 points from October's 80.6 level.     


Majority (57%) of Boomers are Expecting to Receive Money from their Parents’ Estates

Wednesday, November 07, 2007

Toronto, ON – In what is poised to be an enormous transfer of funds from one generation to another, a new Ipsos Reid poll conducted on behalf of RBC reveals that a majority (57%) of individuals aged 50-59 either have received or are expecting to receive money from their parents and in-laws when they pass away.     


Boomers Becoming Their Own Boss In Retirement

Thursday, October 18, 2007

Toronto, ON – It appears that for many boomers, retirement is not an opportunity to kick back and relax, but to stay active in the workforce as their own boss. A new Ipsos Reid study of Boomers who have either retired early to start their own business or intend to do so, conducted on behalf of BMO, finds that some Boomer entrepreneurs intend to operate their business until they die (15%). Further, one in five (21%) intend on running their business for more than ten years into their so-called retirement, while four in ten (38%) intend to do so for somewhere between six and ten years. Just 16% say that they will engage in this activity for less than five years.     


Canada’s Entrepreneurs Give Words Of Wisdom To Aspiring Small Business Owners

Tuesday, October 16, 2007

Toronto, ON – Starting small business and breaking through in the market is no doubt a daunting task. However, for million of small business owners cross Canada, it has been a successful and rewarding task. And so, for aspiring small business owners who are interested in starting up their own businesses, who better to turn to for advice than to existing small business owners.     


AP/Ipsos Poll: Growing Numbers See Economy As Top Problem Facing Nation

Tuesday, October 09, 2007

The Topline results for this poll are now available for download.     


Nearly One Half (46%) Of Ontarians Have No Financial Plan To Save For Their Retirement

Tuesday, October 09, 2007

Toronto, ON – As the population of Ontario continues to age and baby-boomers approach the years of retirement, a new Ipsos Reid poll conducted on behalf of the Investor Education Fund finds that nearly one half (46%) of Ontarian adults say they have or had no financial plan to save for their retirement. Furthermore, despite the fact that six in ten (60%) Ontarians have financial investments (excluding the home in which they live), only one in three (36%) Ontarians have a financial advisor, and even fewer (9%) have a stock broker. Focusing specifically on investors reveals that four in ten (40%) investors claim to not have a financial advisor.     


RBC CASH Index: U.S. Consumer Confidence Stabilizes After September Low

Friday, October 05, 2007

Washington, D.C.— Consumer confidence levels improved considerably in October after tumbling to a 16-month low in September, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,005 Americans earlier this week. Consumer sentiment stabilized across all surveyed areas, with the biggest increases occurring in the areas of economic expectations and current conditions. However, this improvement was driven not by significant increases in consumer optimism, but rather a leveling out of pessimism. As a result, the RBC CASH Index for October 2007 stands at 80.6, up more than nine points from its 71.1 level in September.     


Seven In Ten (67%) Canadian Home Owners Plan To Renovate Over The Next 2 years

Wednesday, October 03, 2007

Toronto, ON – It appears that a majority of Canadian homeowners are planning on making home improvements or renovations in the near future. In a study conducted by Ipsos Reid for RBC, seven in ten Canadians (67%) are planning on some type of home renovation in the next two years, with over half (55%) saying renovations would take place within the next 12 months. Bathrooms (35%) and Kitchens (29%) were the most popular targets for large scale renovations, while a significant number homeowners are also planning to make home improvements by painting (45%) or installing new floors (29%).     


One In Eight (13%) Canadians Plan To Start A Business In Next Five Years

Friday, September 28, 2007

Toronto, ON – It appears that the lure of being one’s own boss could be driving Canadians towards a life of entrepreneurship. A new Ipsos Reid poll conducted on behalf of RBC reveals that 13% of Canadians indicate that they plan to start a business or become self-employed within the next five years. More specifically, 39% of aspiring entrepreneurs are located in the province of Ontario, with 19% being from Quebec, 17% from British Columbia, 13% from Alberta, 7% from Atlantic Canada, and 6% of those intending to start their own location living in Saskatchewan and Manitoba.     


RBC CASH Index: U.S. Consumer Confidence Hits 16-Month Low

Friday, September 14, 2007

Washington, DC - The housing market debacle, softening job markets, rising gas prices and an unstable stock market have taken a serious toll on consumer sentiment, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. Consumer confidence tumbled across the board, reaching the lowest level since May 2006, as Americans view the current economy negatively and display growing pessimism about the future. As a result, the overall RBC CASH Index, released today by RBC, stands at 71.1 for September 2007, more than 18 points below August’s 89.3 level.     


Boomers Balance Financial Desires with Health Needs as they Age

Thursday, September 13, 2007

Toronto, ON – The results of a new Ipsos Reid poll conducted on behalf of RBC reveals that as boomers age their focus turns from financial worries to matters of their own health. In fact, the majority (53%) of pre-retirees indicate that they are concerned about having enough money for their retirement, compared to just one third (36%) of individuals who are already retired but worry about having enough money to get through their retirement. Focusing specifically on their health, a minority (41%) of pre-retirees say that they worry about their future health, while a majority (51%) of retirees suggest that this is a concern for them.     


RBC CASH Index: U.S. Consumer Sentiment Rebounds In August After Two-Month Slide

Friday, August 10, 2007

Washington, DC - After sliding for most of 2007, consumers' views about current and future economic conditions rebounded this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,003 Americans earlier this week. As a result, the overall RBC CASH Index stands at 89.3 for August 2007. This is 13 points above July's 76.1 level and its highest level since March 2007.     


With Summer Trips Approaching, Canadians May Not Be Prepared For Perils Of The Road

Monday, July 16, 2007

Toronto, ON – With the kids fresh out of school and thoughts turning to sandy beaches, balmy weather and sunny skies, Canadians will no doubt be loading up the car and heading out on road trips during the summer. With a majority of Canadians (58%) indicating that in the past few years they have ventured outside of their home province at least once, it is expected that similar proportions of Canadians will be embarking on a summer journey that might bring them to exciting new places.     


RBC CASH Index: U.S. Consumer Confidence Continues To Erode

Friday, July 13, 2007

Washington, DC - Although sunny summer days have arrived, Americans are feeling gloomy about current and future economic conditions, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,004 Americans earlier this week. Economic attitudes weakened across the board, with consumers viewing the current economy negatively and displaying growing pessimism about the future. As a result, the overall RBC CASH Index, released today by RBC, stands at 76.1 for July 2007, more than five points below June's 81.4 level.     


Two In Ten (17%) Canadians Report Being a Victim Of Fraud Or Credit Card Theft

Thursday, July 05, 2007

Toronto, ON – In light of recent concerns regarding the incidence of fraud and debit/credit card theft in Canada, two in ten (17%) Canadian adults report that they themselves have been personally affected by debit/credit card fraud or theft. While conventional wisdom has been that older Canadians might be more likely to fall victim to fraudulent scams or deceitful operations, it is middle-aged Canadians, aged 35 to 54, who report the highest incidence rate (19%), while 16% of younger Canadians, aged 18 to 34, and 14% of older Canadians, aged 55 and above, have been personally affected by credit or debit card fraud or theft.     


Early Moving Costs Catch Some Canadians By Surprise

Thursday, June 28, 2007

Toronto, ON – While kicking back and relaxing may be the typical idea that Canadians have of summer recreation, for many, however, summer’s leading experience will entail making the move to a new home. A new Ipsos Reid poll conducted on behalf of First Canadian Title assesses Canadians' level of knowledge when it comes to moving homes, the level of stress associated with this activity, and the degree to which Canadians are prepared for some of the intricacies of such a complicated event.     


The RBC Core Accounts Survey

Thursday, June 21, 2007

Toronto, ON – A new RBC survey finds that Value (80%), Simplicity (66%), and Convenience (64%) are important to Canadians with a bank account, though it’s Value that is of most importance in their everyday lives (55% vs. Convenience at 24% and Simplicity at 21%).     


Boomers Baffled About Role As Executor Of A Will

Wednesday, June 13, 2007

Toronto, ON – Canadian baby boomers appear to be baffled about the role required of an executor of a will. The results of a new Ipsos Reid poll conducted on behalf of BMO Financial Group reveal that many Canadians aged 45 to 60 believe that, as executor, they would be responsible taking care of the deceased’s children until they reach the age of majority (31%), and that they would also be responsible for adopting the deceased’s pets (24%). In fact, when presented with a list of nine different tasks, of which five were legitimate requirements of an executor, only 5% of Canadian boomers were able to correctly identify all of the correct tasks for an executor of a will.     


RBC CASH Index: Consumer Sentiment Slumps In June, Resuming A Downward Trend

Friday, June 08, 2007

Washington, DC - Americans' confidence in current economic conditions slumped this month, resuming a downward trend after a brief resurgence in May, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found respondents much less confident about their current situation and only mildly optimistic about their future prospects. As a result of these mixed views, the overall RBC CASH Index, released today by RBC, stands at 81.4 for June 2007, six points below May's 87.1 level.     


Majority (56%) Of Canadians Believe Foreign Ownership A ‘Problem’

Saturday, May 26, 2007

Toronto, ON – In light of a recent flurry of Canadian corporations being sold or up for sale, a new national poll conducted by Ipsos Reid exclusively for CanWest Global finds that a majority (56%) of Canadians believe that ‘foreign ownership is definitely a problem in Canada’. Further, these Canadians maintain that we should monitor the situation carefully and try to increase Canadian ownership of companies which operate in Canada. Conversely, just one in six (16%) say that ‘ownership is not a problem’ and that ‘we should be trying to attract more foreign investment’. Nearly three in ten (27%) say that the levels of foreign ownership are ‘just about right’.     


Canadians Would Rather Clean The Garage Than Do Financial Spring Cleaning!

Wednesday, May 16, 2007

Toronto, ON – An Ipsos Reid survey conducted on behalf of Capital One Canada shows that forty-one percent would rather clean out their basement or their garages than look at their taxes or finances. Nearly four-in-ten (39 percent) want to wrap up their taxes and forget about their finances till next year. When asked which they would be most likely to do this spring to “spring clean” their finances, twenty-nine percent said they would determine whether they are getting the best deal on interest rates and fees for their credit cards and change if they are not. Albertans (32%) are more likely than Quebecers (20%) to search for the best deal on interest rates and fees.     


Renters And Homeowners Alike Express Support For Rent Control Measures

Tuesday, May 15, 2007

Calgary, AB – With rent control becoming a major topic of concern in Alberta’s two biggest cities, a strong majority (85%) of residents surveyed in the Calgary and Edmonton (Census Metropolitan Area) support the introduction of rent controls that would restrict the ability of landlords to increase rents. Perhaps not surprisingly, nine-in ten renters (92%) support this proposition, while fully eight-in-ten homeowners (78%) also express support for rent control. Those with children in their household are more likely to “strongly support” rent control implementation (66%) compared to those with no children in their household (55%).     


Just 3% of Wealthy Homeowners Come From Affluent Families

Tuesday, May 15, 2007

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Royal LePage Realtors finds that just 3% of wealthy homeowners have come from affluent families. Conversely, almost all (93%) wealthy homeowners, with an estimated real estate value of $500,000 or more, have come from ‘middle class’ backgrounds. Interestingly, 4% these homeowners have risen out of ‘poverty’ and now enjoy the luxury of a home worth at least $500,000. In fact, many of these affluent homeowners don’t just own one house. Nearly four in ten (36%) claim to have at least two homes, including their primary residence.     


RBC CASH Index: Consumer Sentiment Stabilizes After Three Months Of Declining Confidence

Friday, May 11, 2007

Washington, DC - Americans' economic enthusiasm climbed slightly this month, stabilizing after three months of declining confidence, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found respondents much more positive about current conditions but less optimistic about their future prospects. As a result of these mixed attitudes, the RBC CASH Index, released today by RBC, stands at 87.1 for May, slightly above April's 85.4 level.     


14TH RBC Home Ownership Survey, Part Four:

Wednesday, May 02, 2007

Toronto, ON – According to the fourth instalment of the 14th Annual RBC Homeownership Survey, conducted by Ipsos Reid, there is increased momentum in downsizing with 33% of potential homebuyers looking for a smaller home (versus 20% in 2006). This trend appears to be a result of the aging population and/or the Boomer movement: 37% of those 55+ are looking for a smaller home and 15% of this same group is considering a condo (compared to 10% overall).     


Calgarians Side With Mayor Bronconnier In Critism Of Provincial Budget

Tuesday, May 01, 2007

Calgary, AB – Ed Stelmach’s first provincial budget as Alberta’s newest Premier has been met with some controversy and resistance – notably from Calgary’s Mayor, Dave Bronconnier. According to Bronconnier, the 2007 budget fails to deliver on millions in promised infrastructure dollars to municipalities. Bronconnier also claims that the funds come with strings attached and are tied to provincial priorities, thus hampering any plans that cities may have had for these funds.     


14TH RBC Homeownership Survey, part three:

Friday, April 20, 2007

Toronto, ON – According to the third instalment of the 14th Annual RBC Homeownership Survey, conducted by Ipsos Reid, one in five (19%) Canadians say they'd be more likely to purchase a house if the minimum were decreased to 20%.; this is especially true for renters (28%). According to the survey, Canadians likely to purchase a house in the next two years anticipate putting down an average of $52,260. Unsurprisingly, owners plan to put down more on average ($85,223) and renters less ($23,884). Finally, Canadian homeowners estimate that the value of their house has increased by 22% in the last two years.     


RBC CASH Index: Consumer Confidence Dips To Six-Month Low

Friday, April 06, 2007

Washington, DC - Americans' economic enthusiasm continued to erode, hitting a six-month low heading into the second quarter, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index. The survey, which measured the attitudes of 1,000 Americans earlier this week, found that overall consumer sentiment decreased by nearly seven points in April, driven by declines in all facets of consumer attitudes. As a result, the RBC CASH Index, released today by RBC, stands at 85.4, compared to 92.3 in March.     


Ipsos/ING Survey On Making Life Easy

Thursday, April 05, 2007

New York, NY— According to a survey conducted for ING by Ipsos Public Affairs, nearly half of Americans (49 percent) say it is easier to get a cat unstuck from a tree than it is to safeguard their future by making the right financial choices.     


The BMO Boomer Survey

Friday, March 30, 2007

Toronto, ON – A new Ipsos Reid/BMO Financial Group survey finds that one in three (34%) Canadians aged 45-60 years indicate that they are assisting an aging family member in some way; over four-in-ten (44%) in this group are currently supporting their children financially as well.     


14th RBC Home Ownership Survey, Part Two: Fixed Mortgages Still Preferred, But Interest In Combination On The Rise

Thursday, March 22, 2007

Toronto, ON – According to the 14th Annual RBC Homeownership Survey, conducted by Ipsos Reid, fixed mortgages are still the most popular choice for potential buyers (49%) and current mortgage holders (54% current homeowners plan to renew fixed). In comparison, 13% of potential buyers and 23% of current homeowners would opt for variable and 38% of potential buyers and 23% of current homeowners would choose combination. Of note, the propensity to plan to go combination is up 8 points among potential buyers (and variable down 7 points). And, sure enough, when informed that research has shown that people in variable rate mortgage will typically pay less interest in the long term, 61% of homeowners that said they planned to go fixed next time, say they'd be more likely to choose variable or combined instead.     


Profit Gouging Behind Gas Pump Prices, Not Explanation Mishaps Say Canadians (80%)

Monday, March 19, 2007

Toronto, ON – The latest CanWest /Global News poll conducted by Ipsos Reid finds that an overwhelming number of Canadians reject the petroleum industry’s explanations as to why prices have dialled up at the pump for the last number of weeks and think it’s all profit seeking and nothing else.     


RBC CASH Index: U.S. Consumer Confidence Weakens On The Heels Of Stock Market Tumble

Friday, March 09, 2007

Washington, DC— Unable to shrug off the effects of the recent sharp drop in the stock market, consumer confidence weakened in March, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. Softening of consumer confidence was evident across the board as assessments of current conditions, future expectations, investing and job security all declined this month. As a result, the RBC CASH Index, released today by RBC Financial Group, decreased nearly 11 points to 92.3, compared to 103.0 in February.     


Three In Four Canadians (77%) Think Income Splitting Is A Good Idea

Tuesday, February 27, 2007

Toronto, ON –According to a new Ipsos Reid survey conducted on behalf of CanWest/Global News, most Canadians (77%) are in favour of “income splitting” for couples. One-quarter of Canadians (23%), however, believe income splitting is a bad thing.     


RBC CASH Index: Consumer Confidence Heating Up, Despite Winter’s Grip On Nation

Friday, February 09, 2007

Washington, DC — Consumer sentiment continued to heat up this month despite the deep freeze gripping much of the country, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. Overall consumer confidence rose by nearly 8 points in February, as Americans' assessments of current conditions, investing and job security increased substantially. Although opinions regarding future conditions dipped significantly, overall optimism in all other areas surveyed outweighed increasing pessimism for the future. As a result, the RBC CASH Index for February released today by RBC Financial Group, stands at 103.0, compared to 95.3 in January and 96.1 one year ago.     


Money Management And Saving Strategies On The Minds Of Canadians For 2007

Wednesday, January 24, 2007

Toronto, ON – A new survey released today by Capital One and conducted by Ipsos Reid asked Canadians across the country about managing their finances in 2007.     


RBC CASH Index: U.S. Consumer Confidence Increases As Expectations Soar At Start Of New Year

Friday, January 12, 2007

New York— At the start of the new year, Americans are feeling much more optimistic about their economic future than they were at the close of 2006, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,002 Americans this week. Overall consumer sentiment increased more than eight points this month, driven by a 29 point jump in assessments of future conditions. Opinions regarding current conditions dipped slightly, feelings about job security held steady and confidence in investing rose slightly. As a result, the RBC CASH Index for January released today by RBC Financial Group, stands at 95.3, compared to 86.9 in December and 78.2 one year ago.     


Where There’s A Will, There’s A Way To Ensure Your Wishes Are Carried Out

Thursday, January 04, 2007

Toronto, ON –According to a new Ipsos Reid survey conducted on behalf of RBC Financial Group, almost half (46 per cent) of Canadians have written a will to ensure their last wishes are carried out. And, among those who have not yet written their will (54 per cent), a majority (56 per cent) of them say they are very (24 per cent) or somewhat likely (32 per cent) to write their wills in the upcoming year.     


RBC RRSP Poll Shows Retirement Planning Can Pay Off

Monday, December 18, 2006

Toronto, ON - According to RBC’s 16th Annual RRSP Survey, home ownership (61%) and retirement savings (56%) are the top two financial priorities for Canadians. Other financial goals such as reducing debt (53%), trying to keep their head above water (53%) and saving for a rainy day (45%) rate further below on their financial priorities list.     


Canadian Executives Say HR Issues May Threaten Profitability

Thursday, December 14, 2006

Toronto, ON – A new survey released today by Accenture and conducted by Ipsos Reid asked Canadian senior executives across the country about threats to their company’s profitability.     


Donating For The Cause

Thursday, November 30, 2006

Toronto, ON – A new survey conducted by Ipsos Reid on behalf of Scotiabank’s Scotia Private Client Group asked Canadians with assets over $250,000 across the country about their philanthropic decisions.     


More Than 67 Million Americans Have Used Credit Or Debit Cards For Purchases Of Less Than $5 In The Past 30 Days

Tuesday, November 28, 2006

New York, NY (Micro And Small Payments Conference) - More than 67 million Americans have used a credit or debit card for a purchase of less than $5 in the past 30 days according to the fourth annual comprehensive, quantitative survey on the small payments market released today at the 2006 Micro and Small Payments Conference in New York City. This shows that consumers are willing and ready to use credit and debit cards for small payments.     


Seventy Percent Of Boomers Not Sure They'll Be Ready For Retirement, But Most Will Try To Do What It Takes To Get There

Monday, November 27, 2006

Toronto, ON – According to a survey conducted for BMO Financial Group by Ipsos Reid, 70 per cent of boomers don’t feel they are on track with saving for their retirement or don’t know if they’re on track, but they are willing to do what it takes to get there.     


RBC CASH Index: U.S. Consumer Confidence Rebounds In Wake Of Mid-Term Elections

Friday, November 17, 2006

New York, NY – With exit polls showing that the economy was an important factor to voters as they cast their ballot in last week’s mid-term elections, Americans seem to be more optimistic about the future in the wake of the shift in control of Congress. According to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week, consumer sentiment gained nearly nine points this month as the outlook of Americans brightened across the board. As a result, the RBC CASH Index, released today by RBC Financial Group, increased to 92.4 this month, compared to 83.1 in October.     


Farmers Say More Input Needed For Informed Decisions On Canadian Wheat Board Future

Wednesday, November 08, 2006

Winnipeg, MB – The Cereal Trends Watch, prepared by Ipsos Reid’s Agribusiness, Food and Animal Health Division, shows that almost six-in-ten (58%) cereal growers in Western Canada believe governments and farm organizations do not have sufficient input from farmers in order to make an informed decision about the role of the Canadian Wheat Board (CWB). And when all things are considered, more than seven-in-ten growers (72%) say they support the CWB.     


4 Million Canadians Negatively Affected By Income Trust Decision

Wednesday, November 08, 2006

Toronto, ON – A new Ipsos Reid survey reports that 21% of Canadians feel the federal government’s announced changes to the way that Income Trusts will be taxed will have an impact on their personal financial situation – the majority say it will not (79%). And, among those who feel their finances will be impacted, a strong majority of eight in ten (82%) believe the impact of these changes will be “negative”. Thus, overall, 17% of all adult Canadians (roughly 4 million people) indicate that the income trust decision will negatively affect their finances.     


Consumers Knowledgeable And Supportive Of Company Business Intelligence Activities, But Very Suspicious About Data Mining

Tuesday, November 07, 2006

Vancouver, BC— According to a province-wide online study of nearly 600 adult BC and AB residents conducted by Ipsos Reid on behalf of the Marketing Research and Intelligence Association (MRIA), consumers are very knowledgeable and supportive of companies that conduct business intelligence (BI) activities, and personally participate in a wide number of these activities. However, consumers are also very skeptical and suspicious about data mining, and have significant concerns about invasion of personal privacy, and the potential misuse of this information.     


Many Canadians Don’t Know What Is Expected of Them As Executors of An Estate, RBC Poll Finds

Thursday, November 02, 2006

Toronto, ON - While one third of Canadians have been asked to act as the executor of an estate, less than half of Canadians say they are familiar with what an executor's role and responsibilities include, according to an Ipsos Reid survey conducted on behalf of RBC Financial Group.     


Substantial Wage Increase To Retain And Attract Municipal Workers Supported By Three-Quarters Of Lower Mainland Residents

Tuesday, October 31, 2006

Vancouver, BC — A series of questions regarding benefits for municipal workers in British Columbia was added to the BC Reid Express telephone omnibus in October of 2006. According to the survey, three-quarters (75%) of Lower Mainland residents support a substantial wage increase as one measure to ensure that municipalities can get the employees needed to provide quality service to residents. Prior to responding, municipal employee attraction and retention challenges, including vacant positions due to a lack of qualified or interested applicants, were outlined for participants.     


Saskatchewan Industry And Resources National Business Survey

Monday, October 23, 2006

On October 20, 2006, Saskatchewan Industry and Resources released an Ipsos Reid report on national business attitudes toward doing business in Saskatchewan. The survey was fielded by iTracks (June 30-July 20, 2006) from interviewing facilities in Saskatchewan.     


Balancing Work & Home: Small Businesses Taking Care Of Business

Monday, October 16, 2006

Toronto, ON – A recent Ipsos Reid survey conducted on behalf of RBC Royal Bank asked small business owners about balancing work and home life.     


Many Small Business Owners Report Being Tied Down With Accounting/Bookkeeping Responsibilities

Tuesday, October 10, 2006

Toronto, ON - A new small business owners survey conducted by Ipsos Reid on behalf of Intuit Canada reports that small business managers today feel pulled in many directions, and often feel they are spending too much time "finding new customers" (36%), taking care of "day to day operations" (28%) and "managing accounting and/or bookkeeping" (25%) responsibilities.     


RBC CASH Index: Moderate Decline In U.S. Consumer Confidence Following September Exuberence

Friday, October 06, 2006

Washington, DC — The surge in optimism U.S. consumers felt in September as a result of falling gas prices abated somewhat this month, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,001 Americans earlier this week. Consumers’ short-term euphoria did not translate into longer-term optimism about the state of personal finances as consumer sentiment dropped nearly 11 points in October. As a result, the RBC CASH Index, released today by RBC Financial Group, declined to 83.1 this month, compared to 93.7 in September and 74.8 in August.     


Individual Insurance Company Reputations Better Than Overall Industry

Wednesday, October 04, 2006

New York, NY — It takes more than good service to impress consumers these days, reveals an Ipsos survey of insurance company reputations.     


Managing Time & Productivity

Wednesday, September 27, 2006

Toronto, ON - A new Ipsos Reid survey conducted on behalf of RBC Royal Bank asked small business owners about managing time and productivity.     


RBC CASH Index: U.S. Consumer Confidence Increases Sharply

Friday, September 15, 2006

Washington, DC — September’s falling temperatures and declining gas prices have put consumers in a decidedly more optimistic mood, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,001 Americans this week. Consumer sentiment surged nearly 19 points, as economic attitudes brightened across the board, with the exception of job security, which held steady. As a result, the RBC CASH Index, released today by RBC Financial Group, jumped to 93.7, compared to 74.8 in August.     


Canadian Companies Double Spending on Travel and Business Expenses from Nine Years Ago

Thursday, September 14, 2006

Toronto, ON - According to a new Ipsos Reid survey conducted on behalf of Amex, Canadian companies are estimated to now spend approximately $24 billion annually on travel and business expenses, up sharply from the $12.9 billion that was estimated in a 1997 study.     


Canadian Parents Consider Themselves Positive Financial Role Models For Their Children

Thursday, August 31, 2006

Toronto, ON – Majority of Canadian parents (81%) consider themselves to be positive financial role models for their children, but many parents are missing daily opportunities to talk to them about money management. For example:     


RBC Financial Group 13th Annual Housing Survey

Tuesday, August 15, 2006

Toronto, ON - The 13th Annual RBC Housing Survey, conducted by Ipsos Reid, finds that 56% of Canadian homeowners have a pet and one in five (21%) have altered their home to accommodate their pet(s).     


RBC CASH Index: U.S. Consumer Confidence Drops In The Face Of Rising Energy Prices And Slowing Housing Market

Friday, August 11, 2006

Washington, DC — Unable to shrug off the effects of rising energy prices and a slowing housing market, consumer confidence dropped in August, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,001 Americans earlier this week. Consumer discontent is widespread, with the greatest decline occurring in confidence regarding economic expectations. The only bright spot is consumer confidence in job security which rebounded this month. As a result, the RBC CASH Index, released today by RBC Financial Group, declined to 74.8, compared to 80.1 in July.     


RBC CASH Index: U.S. Consumer Confidence Holds Steady Amid Oil Price Increases And Middle East Unrest

Friday, July 14, 2006

New York, NY— Although Americans’ attitudes about the future direction of the economy continues to fluctuate slightly, consumer confidence is holding steady in July, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week. A softening of confidence rather than an increase in negativity, which was seen across all measures of the Index, produced a slight dip in overall consumer sentiment. As a result, the RBC CASH Index for July, released today by RBC Financial Group, stands at 80.1, compared to 84.1 in June.     


Canadians Consider Themselves Knowledgable About Personal Finance

Wednesday, June 28, 2006

TORONTO, ON - Nearly six in ten Canadians (57%) consider themselves to be "highly" or "very knowledgeable" on personal finance issues but they don't always act as shrewdly as they might. For example:     


Calgary Stampede Still The Greatest Outdoor Show On Earth For Albertans

Friday, June 23, 2006

Calgary, AB – On the eve of the 94th Calgary Exhibition & Stampede, a new Ipsos Reid/Calgary Herald poll finds that Albertans still look forward to the event every year and see the ten day festival as a relevant event that improves Calgarians’ quality of life.     


Employed Canadians Consider Organizations’ Informational Assets

Wednesday, February 15, 2006

Toronto- The attached PowerPoint slides detail the findings of an Ipsos Reid survey, conducted on behalf of EDS Canada, fielded among a representative randomly selected sample of 692 employed Canadians.     


Canadians Slowly Edging Up Foreign Content In Their RRSP, But Most Staying Close To Home

Tuesday, January 31, 2006

Toronto, ON- According to an Ipsos Reid survey conducted on behalf of RBC, RRSP holders in Canada have edged up the foreign content in their RRSPs over the past years, up from an average of 10% in 2003, to 11% in 2004 to an average of 14% today.     


Coast Capital Savings Survey

Monday, January 09, 2006

Vancouver, BC – Vancouver, BC – A new survey conducted by Ipsos Reid on behalf of Coast Capital Savings reveals that six-in-ten (61%) adult Canadians think it is unfair that those who have more money to invest get higher rates on their term deposits. The survey also shows that less than half (45%) of Canadians are aware they can negotiate or haggle with financial institutions about interest rates on term deposits. The opportunity to negotiate may not be a positive for many consumers, as nearly six-in-ten (58%) Canadians say that they dislike negotiating or haggling over the price of a product or service.     


Companies Not Spending Enough On Business Intelligence Activities

Thursday, November 24, 2005

Vancouver, BC – According to a national online study of over 500 business decision-makers1 conducted by Ipsos Reid on behalf of the Marketing Research and Intelligence Association (MRIA) and EDS, business intelligence (BI) activities received mediocre scores in terms of companies’ overall performance and involvement. The study shows that while overall awareness of various business intelligence components ranges from medium to high among BI decision-makers and business executives, existing BI activities are fairly limited in practice, and require more resources and attention in the future.     


Female Entrepreneurs Motivated Less By Money And More By Personal Priorities

Wednesday, November 23, 2005

Toronto, ON - According to a study conducted by Ipsos-Reid on behalf of RBC Financial Group, a flexible work schedule is a greater motivator for women planning to open their own business (63%) than for men planning to do so (51%).     


RBC Survey Finds Entrepreneurs And Aspiring Entrepreneurs Are Likely To Be Repeat Owners

Thursday, October 27, 2005

Toronto, ON– According to a recent study conducted by Ipsos-Reid on behalf of RBC Financial Group, current entrepreneurs and aspiring entrepreneurs are likely to be repeat owners. Four in ten (41%) aspiring entrepreneurs in Canada have previously owned at least one other business and 31% of existing entrepreneurs have previously owned at least one other business (15% have owned one other business, 9% have owned two other businesses, and 6% have owned three or more businesses).     


Nearly One Million Canadians Want To Open Businesses Within The Next Year

Monday, October 03, 2005

Toronto, ON– According to a recent study conducted by Ipsos-Reid on behalf of the RBC Financial Group, approximately 950,000 Canadians hope to start their own businesses sometime in the next 12 months.     


Service Fee Opinion Survey

Monday, January 17, 2005

Vancouver, BC — An Ipsos-Reid survey conducted on behalf of Coast Capital Savings shows that Canadians 19–55 are heavy financial transactors, making 43.3 transactions per month, on average. Chequing account holders in this age group currently pay $21.50 per month, on average, in service fees on their main chequing account. A large minority (40%) feel that the fees charged on their main chequing account are unfair.     


Service Fee Opinion Survey

Thursday, December 30, 2004

Vancouver, BC — An Ipsos-Reid survey conducted on behalf of Coast Capital Savings shows that Canadians 19–55 currently pay $21.50 per month, on average, in service fees on their main chequing account. A large minority (40%) feel that the fees charged on that account are unfair.     


Canadians Concerned About Identity Theft

Wednesday, June 30, 2004

Toronto, ON - According to a recent telephone poll conducted by Ipsos-Reid on behalf of Intersections Inc., three-quarters (75%) of Canadian adults say they are concerned (35% ‘very concerned’, 40% ‘somewhat concerned’) about identity theft. Indeed, when asked how likely they would be to provide their personal or account information if contacted by a bank or retailer they deal with frequently, only 14% noted such a likelihood (4% ‘very likely’, 10% ‘somewhat likely’).