Awareness of Wireless Fidelity Taking Off

2003 A Telling Year For ‘Speed and Convenience’ Technology, Ipsos Research Shows

Tuesday, February 25, 2003

New York, NY – Wireless Fidelity or Wi-Fi may still be a fuzzy term to a majority of Americans. Tech-savvy consumers, however, are already using the technology in their homes, and the total number of users is expected to increase by almost 50% in the next six months alone, according to Ipsos, the global marketing research firm.

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Awareness of Wireless Fidelity Taking Off

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Joe Cesaria
Senior Vice President, U.S.
Ipsos Connect