Parent Care: The Latest, Greatest Challenge for Baby Boomers

An address by John Wright, Senior Vice President, Public Affairs, Ipsos-Reid to the Empire Club of Canada, in Toronto on May 8th, 2003.

Friday, May 09, 2003

Millions of Canadians are now faced with a new challenge, for which they’re mostly unprepared: caring for and their elderly parents or other loved ones. The resulting pressures will impact how Boomers live and work over the next two decades and there is a need to start talking about it today. The following is an address by John Wright, Senior Vice...

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Parent Care: The Latest, Greatest Challenge for Baby Boomers

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Contact

Elen Alexov
Director, Marketing Services,
North America

Ipsos
1.778.373.5136
elen.alexov@ipsos.com